5 benefits of Influencer Marketing

BluCactus - Benefits of Influencers Marketing - title

5 benefits of influencer marketing! The popularity of Influencer Marketing has been significant in recent years, but how do you know the profile of the ideal Blogger or Youtuber? In this blog, we will guide you make the best decision for your brand when it comes to influencer marketing. So, let’s dive into 5 benefits of influencer marketing.


 What is an Influencer?


BluCactus - Benefits of Influencers Marketing - an influencerAn influencer is an individual who has a following and popularity on social media. This is usually someone who has the ability to persuade and intervene in the decisions of users regarding the purchase of a product. 


The strategy of utilizing a leader with a mass following can be the ideal tactic to ensure that your commercial message reaches the defined target. But, what are the attributes to consider for a Brand Leader? Take a look at the details below:


  1. Established Brand: Make sure whoever you choose is a good  communicator, and is capable of transmitting messages effectively and creatively to the target audience. Ensure that they have the creative spark to elaborate content precisely.


2. Structured Community: Ensure that they have a loyal follower base to direct the community and strategies perfecly. So you can focus on incrasing user flow.


BluCactus - Benefits of Influencers Marketing - people watching their phones3. Versatility: Make sure they are a figure adaptable to any business profile you have. Is it fashion? Is it technology? Pick someone related to your industry. However,, their form of interaction must be suitable and adaptable as well.


4. Feedback: Influencers are useful means to share information. Because they are a link to disseminate information to followers and generate conversations that nurture, and create user interest in the product.


In addition, this phenomenon has caused an incredible impact on trends related to digital marketing linked to Opinion Leaders. It should be noted that, according to Report Nielsen reports, social media and brand representatives are ideal means to reach an audience appropriately.


 What is Influencer Marketing?


BluCactus - Benefits of Influencers Marketing - influencer on instagram

It is a strategy based on utilizing influential people with social profiles such as: Bloggers, Instagram personalities, or YouTubers. In this way, you can easily and comfortably transmit the commercial or corporate message to reach the objectives set.


You may be wondering how to establish a link with the ideal Influencer. It is indicated that you seek to approach in discreet, through social media or mentions.


By establishing a relationship with an influencer, you can create a bond and propose campaigns to improve your online business’ advertising.


Choosing an Opinion Leader in digital media can lead to impactful and relevant transformations based on the selected brand representative. For instance, we can witness a shift in perception as individuals who previously did not engage with your product may become more open to the idea of acquiring it.


Following your action plan, you will see changes in:


5 benefits of influencer marketing. Through this, your company can achieve broad and targeted visibility within the social community and enhance its presence and credibility.


BluCactus - Benefits of Influencers Marketing - actions plans with a puzzleRelevance: Disseminate information or content of value that capture the attention of users. So, you can plan the launch of dissemination campaigns about the service of your company.


Engagement: When generating interactions or gathering user feedback on a published topic, aim for robust engagement. This approach can significantly enhance the customer’s relationship with the product.

Considering a boost to your digital strategy? Incorporating influencers into your planning can be a strategic advantage.

It not only expands your user base but also establishes a meaningful connection with the community that resonates with your product.


What are the advantages of advertising with Influencers?


The participation of an Opinion Leader is essential if you want to obtain benefits for your company branding.


BluCactus - Benefits of Influencers Marketing - men using his phone and a magnetImprove recognition

Recognition helps you improve the authority of your website. This means you will have the approval of a popular leader in opinion. In addition, your level of advertising will be more assertive and will bring ideal results based on the proximity and reputation of the community.


SEO positioning

Your content will add value that brings interest to the target audience. In addition, you can expand the market and your customer profile. Because you will have a wider reach. In particular, millennials, who are a digital consumer population.


Organic traffic

It is possible to create content strategies that trap user participation on the web. This will bring more organic traffic. It will also create a flow of recommendations and potential followers or potential buyers.


Conversion rate

It is possible to present strategies that promote digital advertising campaigns, so the level of online shopping shows growth. An alternative is to create promotions to easily reach the user or potential customer.


BluCactus - Benefits of Influencers Marketing - people with social media around themSocial media

By creating campaigns with Instagrammers or YouTubers, you will have the possibility to create a level of interaction through social media. So, you can link in a concrete and precise way.


Keep in mind that a Blogger with an online career handles the appropriate language to approach the target audience that fits your brand.


Influencer path

When choosing a leader with social media recognition, prioritize individuals with a history of sharing viral and innovative stories that contribute to their popularity.


The selected leader should have a trajectory marked by significant impact, resonating effectively with the target audience of your business.


How to design Influencer Marketing campaigns for your social media strategy?


When starting with your marketing planning to increase the visibility and positioning of your company, it is ideal that you make use of opinion representatives and follow some steps such as:


BluCactus - person sitting next to a monitorSet Objectives

5 benefits of influencer marketing. It is important that you capture the purpose of your digital planning. Do you want to increase brand branding? Do you want better visibility? Digital KPIs such as CPM, CPV, CPC are measurable through the Metricool or TweetBinder tool, which can be useful when deciding on the metrics.


In addition, you will have a reference to the effectiveness of your campaign you can detect if it is adjusted to the target audience.


Set Criteria

When choosing your opinion leader, it’s crucial to define the buyer persona based on your target audience. Consider aligning an influencer with the values of your company. For instance, if your company sells smartphones, assess whether the opinion leader has a strong association with and reflects the values inherent in your product.

So, when selecting a Technology Blogger, it’s beneficial to narrow down the focus to someone who is a recognized leader in social media, particularly in the realm of smartphones. This specialization ensures a more targeted and relevant approach, aligning closely with your product and capturing the attention of the desired audience.


Evaluate communication

Do you think it is enough to give your web or social network a look? Ideally, follow up and evaluate in detail the previous campaigns and the results obtained.


It is appropriate to verify the participation of the projects and the engagement. Remember that they will be the image and representation of your business.


BluCactus - Benefits of Influencers Marketing - person using a computer with a pencilEvaluate technical skills

That is, you can determine the technical skills to disseminate the information to the audience. In addition, the strategies to maintain the interest and participation of each member who makes the posts, visit the web or integrate into the social environment.


Quality or quantity of followers

It’s ideal to specify followers who resonate with the specific subject matter. Because social density may lead to a large audience that lacks affinity for the topic.

Therefore, the quality of followers is determined by their active engagement with the subject in their interactions.

What are the tools used in Influencer Marketing?


Online, you can get multiple instruments that can help you build your digital strategy in influencer marketing. And increase the recognition of your business. So, you can choose some of the ones mentioned below:



You will have free access but limited use. By making use of Buzzmonitor, you can carry out research according to the theme of your company. And thus, locate the profile of an Opinion Leader based on the number of followers that best fits what you are offering.


BluCactus - web site with the heepsy brand on itHeepsy

This website has a free version to search global creators. You can find Instagram, Youtube, or Tiktok influencers by using Heepsy. And if you want all access to advanced options, you simply need to pay.

Social blade

Social blade estimates values ​​related to the YouTube network. And it does this by tracking the number of followers, subscribers, interactions, likes, and comments of YouTubers. Thus, it is ideal to locate the most popular YouTubers.

Influence fee

Simply by searching for the brand leader’s name on Instagram, you can identify the compensation they receive from businesses with whom they have partnerships.


BluCactus - web site with toolBrandwatch

Using this platform gives you access to audience data, followers, and engagement of users who visit the social network.

You will have a statistic on the relationship with the brand representative about the benefits and harms they can bring to your business.

Linkedin Social Selling

It shows you the level of influence that a LinkedIn member has from the contact number, visits to his profile, number of comments and recommendations.

Fake follower check

It was created to debug the Instagram network of fake Opinion Leaders. Because, the social network has been used to commit digital crimes and create accounts with information with false attributes.


How can BluCactus help you create an advertising strategy?


Ken Schreck BluCactus +1 469 206 5510

At BluCactus, we have the tools to guide you in digital campaigns based on the use of opinion leaders. Our staff is qualified with the knowledge and experiences in all online strategies. And we have the right solution for you.


In addition, we can locate the buyer persona associated with your brand to establish the necessary guidelines to bring you success. Contact us now. Choose BluCactus, the best Digital Social Media Marketing Agency in Dallas. Because, your success is our success.


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1 reply
  1. Markerly
    Markerly says:

    Excellent points explained here.
    Yes you are right, Influencers have endeavored to make a profoundly drew in crowd who appreciate following their every day lives including which brands they use. By advancing your business on their socials, influencers fabricate believability and trust in your image on the off chance that they use it, at that point it should be acceptable! Conventional publicizing is not, at this point trusted by an enormous piece of your intended interest group, so true brand makes reference to from famous influencers can help evade the individuals who demand promotion blockers.


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