How to design a beer can label in America? The process of how to design a beer can label in the United States depends on a large, severely industrialized market. Statistically, the North American nation leads the world rankings of production and use in terms of alcoholic beverages. Especially beer, a sector with broad cultural support. In fact, this made it a vital element within the gastronomy and tourism of its main states. There’s no doubt that the fourth of July is the day with the highest sales peaks of alcoholic products.
On the other hand, the North American beer culture has brands of wide classicism that give it a consistent and homogeneous identity. These include the Bud Light, Coors Light, Molson Coors Brewing Company, and Budweiser companies. All these facts make it possible for the launch of new beer brands to be a guaranteed success in a true and fertile market. New alcoholic proposals that, to compete, need strong and efficient graphic design support. From the city of Dallas, BluCactus marketing agency offers advisory services on how to design a beer can label. This, both for the entire state of Texas and for the rest of the United States.
How much beer is sold in the US each year? How big is the US beer market?
Recent reports assign the North American beer market a breadth equivalent to 6.3 billion gallons. This measure implies a volume of about 24 thousand liters consumed for each elapsed year. Other statistics, published by the Brewers Association also include the craft beer segment in this count. A sector that involves 15 to 20% of the total capacity. Besides, today it has a market penetration that triples its statistics registered in 2000. The processes of how to design a beer can label also have a broad characteristic of tending towards regionalization. That is, they largely adopt local customs and identity according to the prestige of their image.
Forming part of this last reality is the city of Cincinnati with local proposals such as Rhine Geist Brewery, Mt. Carmel Brewing Company, or Mad Tree. Other North American locations also share a long-brewing tradition. Such as Saint Luis in Missouri, the home city of the brewing company E. Anheuser & Co, founded in 1861. In the same rank of importance is also the city of Portland in Maine. This urban center stands out nationally for having the highest concentration of breweries per capita. Specifically in a density calculated in about 11 microbreweries per 100,000 inhabitants. All this experience has allowed the processes of how to design a beer can label to have a particular creative versatility.
What must be on a beer label? How do you label beer cans?
The United States has a legal system for the labeling of alcoholic beverages that guarantees the effectiveness of all designs. Since January 24, 2003, the Alcohol and Tobacco Tax and Trade Bureau (TTB) has been the federal agency in charge of watching over this sector. Specifically, concerning alcoholic beverages and the process of how to design a beer can label in the national territory. Usually, this agency regulates only beverages with an alcoholic concentration greater than 7%. Those that have a measure lower than this level are legally administered by the US Food and Drug Administration. Otherwise known as FDA.
For its operation, the TTB has as its main legal framework a document known as Title 27 of the Code of Federal Regulations (CFR). A treaty, which specifically forms part of the fifty chapters of the recognized Code of Federal Regulations or CFR. According to it, the US process that defines how to design a beer can label establishes eleven regulated information parameters. That is the total of informational aspects that, under a mandatory nature, must make up the label of an alcoholic beverage in North America. They must describe the product in an objective way and be distributed according to the following:
Product brand / Class or Type of product:
The brand of the product and its class are the main range of data in the process of how to design a beer can label. Its location must be in the frontal area of the graphic composition. At least 70% of the visual weight of the alcoholic label must rest on them. It’s important to use a typographic style and color palette that favors this objective. The class of the alcoholic product shows its type of beer, methodological origin as well as the tools used in its production. Generally, in the United States, the craft beer section is the one that stands out in terms of the number of variants and processes shown.
We can see this value expressed in purely percentage units in the presence of the % symbol. Usually, its presence is due to its density and the category of the product itself. Characters required by law must be fully legible for all users. They must be at the lower end of the label in perfect harmony with the rest of the categories. To know how to design a beer can label you must remember that such data shouldn’t overshadow or detract from the main brand names.
Packer and importer:
This parameter exists thanks to the high rate of importation of alcoholic products in the United States. These data must be initially represented by the business name of the producing company.
Next comes the current fiscal address of the producing company. Depending on the process, the address of the packaging company and the name of the importing company must appear in the same place. Something you must also know to learn how to design a beer can label is that you must show when the said company performed the packaging and import functions at the same time.
Country of origin:
In the case of imported products, it’s important to show the name of the manufacturing country. It’s a component that should focus on complementing the name and nature of the importing company. Despite the linguistic coverage that the US has, this must be in English. The process of how to design a beer can label according to the TTB laws reserve foreign languages only for data such as brand and company name, as well as it’s address.
The regulations for the presentation of the net capacity of each container must use the standard metric system. This even when the product originates from other sections of the continent. At a general level, the regulations allow the identification of a total of seven basic volumes for beer containers. Thus, this begins with the maximum allowed volume equivalent to about 1.75 liters. Then followed by the 1-liter presentation. Regarding the minimum volumes included in the process of how to design a beer can label are the proportions of 750 milliliters, 375, and in descending order to 200 ml, 100 ml, and 50 ml.
Declaration of additional processes:
In the world of North American beer, only two fundamental processes complement beer production. The first of them consists of the addition of coloring matters. That is the use of tinctures to give the alcoholic product a more attractive visual appearance. To express this, it must respect the conditions of the process itself, indicating the type of malt grain used. On the other hand, the presence of fruit, grass, or some natural compound must also be present. This as long as this determines or influences the color tone of the product.
On the other hand, you will find that the wood treatment also influences the way you design a beer can label. It includes details such as the type of wood used as well as its sterilization. It aims to give the beer the characteristic smell and consistency of a specific wood style. That’s why it’s important to notify the client of such a process. Only in this way can you obtain assurance about the absence of harmful microorganisms and bacteria within the compound.
Declaration of Merchandise:
This regulation relates to the alcoholic export and registration process at customs. At the level of the label of a product made up of beer, this means the genre of sensitive merchandise. This is a type of product capable of being altered by any type of external phenomenon. On the other hand, the different phases of the process of how to design a beer can label also consider the different types of alcoholic merchandise. These include the range of vermouths, wine, beers, and high-alcohol drinks. You must express all this according to their respective gender on the corresponding label.
Declaration of allowed age:
The age declaration consists of showing how an alcoholic product is exclusively for individuals of statutory age. In the United States, this implies the ascription of the product to the national law on the legal minimum age for alcohol consumption. A legal entity published and appropriate since July 17, 1984, and modified in 2021. It establishes 21 as the minimum age for alcohol consumption. Mostly, spirit and alcoholic beverages are the products that must always oblige with the expression of said registration. It’s important that to know how to design a beer can label, you showcase this aspect according to the type of beverage you want to label. Such need isn’t mandatory in cases where such fact is completely unnecessary.
Other important special needs to consider in the North American beer can label design process.
International laws outline important reporting criteria for ingredients added to the alcoholic compound. For the most part, the same additional laws refer to the explicit declaration of additives, allergens, or any added nutrients. For the United States, these types of declarations are reduced to only two of them. First of all, beer labels must give high regard to methanol. This compound is nationally regulated in beer to a maximum tolerance of 0.35% for each unit of volume. The latter is equivalent to a limit measure of 696.5 mg per 100 milliliters of capacity.
Another important special need in the North American process for designing a beer can label is the alcohol tolerance statement. This property has specific measures allowed for each range of alcoholic product that needs a label. Specifically, this measure has an average level of 0.25% alcohol per unit of volume. This is in regards to spirits are presented in containers of 50 and 100 milliliters. For the rest of the range of spirits products, only a total of 0.15 degrees of alcohol per unit of volume is allowed.
Is there a warning label on alcohol?
As of 1989, in the United States, the declaration of age warning for alcoholic products in the national territory has been established under a mandatory quality. This is the most determining factor concerning the current process of how to design a beer can label. The latter is because its omission can result in a punishable and illegal act. The importance of having solid legal advice on this matter is justified. The consequent regulation was introduced to the market under the name of Alcoholic Beverage Labeling Act (1988). The expression of it must be done under the following set of declarations.
First, the sentence should say: “According to the Surgeon General, women shouldn’t drink alcoholic beverages during pregnancy due to the risk of birth defects”. Next, the regulations must also express the mandatory placement of the phrase: “The consumption of alcoholic beverages affects your ability to drive a car or operate machinery and can cause health problems”. Globally other countries have reformed each step of the process of how to design a beer can label to suit their particular market. It’s important to consider these types of variations when creating labels for alcoholic products destined for export.
Why does the three-tier system exist?
The three-tier system is the final factor in defining how to design a beer can label. A product of the political decentralization of the United States that greatly influences this process. Especially when it comes to the distribution of alcoholic products. We can see this reality in the existence of different alcoholic distribution mechanisms that vary from state to state. To create a compact and coherent administrative system, the national government created the three-tier system. Such a mechanism consists of a tripartite distribution of the mechanisms for the mobilization of beer in the tertiary sector. A mechanism that has significant variations depending on the state.
When wondering how to design a beer can label, it’s important to consider these types of factors. Especially concerning its distribution in the recognized States of Control of Alcoholic Beverages. That is those states where the government exercises considerable control over the alcoholic industry. Otherwise, it’s the existence of liquor stores where a certain company can legally skip a certain step in the process or skip the entire mechanism as appropriate. In any case, and taking into account these criteria, it’s possible to establish the three levels of control as follows.
How much does a beer label design cost?
On average, in the United States, there are many factors in the process of designing a beer can label. All of which can greatly influence its price. Thus, at the national level, an average rate of $60 per individual label is common. This implies an investment of about $500 to $50,000 per print run in general.
The quality and quantity of the paper, the type of ink, and the level of expertise of the graphic design team are the elements that largely define the variation of this rate range. In the middle of all this market, the agency BluCactus digital marketing builds efficient beer label design service plans with prices tailored to all your needs. Our payment method adapts according to the needs of the beer companies related to their image, scope, and consolidation. Consult with our specialists and you will receive further advice on our prices.
In parallel, our own concept of how to design a beer can label includes a set of stages where the customer’s opinion will always be present. From the initial moments after hiring the service, you will keep in touch with a specialist who will take your data for the construction of the agency brief. Based on this information base, our specialists will build a set of beer labels for subsequent printing, delivery, and distribution.
Final Notes: The BluCactus Marketing Agency is reinventing the formula for making beer labels throughout the United States.
For just over two decades, the United States has led an important process of globalization of products and brands. The alcoholic beverages sector doesn’t escape this process. And for today’s entrepreneurs, there’re more advantages of positioning themselves with their brand on a global level than before. Such benefits include the ability to receive advice on how to design a beer can label through services such as those from BluCactus. Our team is trained to create highly original and efficient proposals for you. All this set of services is always adapted according to your range of needs.
Our specialists, much more than just creating designs, will be able to assemble real marketing strategies for you. This includes an integrated system of both offline and online communication services. All of which are capable of giving your brand notoriety to different public members of the United States. In the same way, our services on how to design a beer can label focus on making your ideas reach new audiences from different parts of the globe. For more information about all our services, we invite you to subscribe to our daily newsletter. You can also follow us on all our social media profiles. The highest quality content from our specialists is waiting for you. Don’t hesitate!