5 strategies for an effective email marketing campaign

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Email Marketing is one of the most effective, easy, and affordable marketing tools. Email marketing has proven its relevance now and again.  Entrepreneurs can use email marketing to easily promote products, communicate with customers, and reach their business goals. Knowing the best strategies can prove to be a game-changer for your business. 


On the off chance, if you don’t have a clue where to begin, don’t worry! We got you covered!


Deliver your readers an even more authentic and interactive email experience with these tips and tricks. Below, there are 5 effective email marketing strategies to help you better communicate with your customers and grow your business.


1. Crafting your email message right


blucactus - crafting your email message rightFirst, an email needs proper design and crafting. If you want people to open your emails, you need to learn about them. So, experiment with your subject lines and figure out what catches their eye. 


Always align your subject copy and email copy. Don’t complicate your emails. Keep your content clear, catchy, and relevant. Know your agenda well and stick to it. Write all your emails in the second person. That way, it’s personal, unique, and makes it easier for the readers to connect with your emails. 


If you truly want readers to click, then you need them to trust you. Because of this, you should try to avoid marketing lingo and focus on making your copy more casual. Imagine you’re talking to someone who’s sitting across the table from you. That’s a great way to add a personal touch. When you make an offer via email, be sure to show the benefits rather than only the features.


Marketing is all about the mind. Use psychology to enhance the readability of your email. Some factors that make users read and click include:


  • FOMO, because we never want to miss anything. That’s why time-limited discounts work so well. Make the email feel urgent and more people will click. Try to make people curious, too.
  • Color choice, since different colors bring out different feelings. For example, the use of color is great in CTA buttons.
  • Pictures of faces can bring out the emotions shown on those faces or direct the gaze towards a CTA.
  • Social proof, such as social media testimonials, tells readers that people like them think you’re great. It makes them more inclined to read your emails.


2. Send mobile-friendly emails


Blucactus - Send Mobile friendly EmailsUp to 61% of all emails are viewed through a mobile device. That’s huge.


So, add a responsive email design to ensure that your email looks great no matter where it’s read. 


Most email service providers offer mobile optimization. Convert your email to a one-section format for a simple, versatile mobile fix.


Keeping buttons in the middle of the screen is a good call. Most people use their phone with their thumbs. Make the call-to-action obvious and simple to tap. 


3. Personalize your content


Blucactus - personalise your contentThere’s no doubt that email customization is a great strategy. It has many upsides on your email campaigns, but it’s also tricky. Often, readers may find it creepy. Here, gathering your data right plays an important role. When collecting data on sign-up forms, you could go beyond the typical email address or name and get some valuable data like birthdate or occupation. 


Personalization includes a wide range of options. For example, adding a subscriber’s name in the email’s opening or the subject or tailoring the content in an email depending on your customer’s previous purchases. 


The best form of personalization is behavior-triggered emails. For instance, some examples are welcome emails, onboarding emails, shopping cart abandonment emails, transaction emails, Milestone emails, feedback request emails, etc. By sending timely, strategic emails, you stay on your reader’s mind. This invariably leads to higher prospect engagement, more click-throughs, higher customer sales, retention, and better overall customer satisfaction. AKA: Success!


4. Segment Your Email List  


blucactus - segment your email listThis means you place subscribers into carefully curated lists. These lists can be based on certain data. Namely, demographics, psychographics, subscriber status, or products bought. 


Basic segmentation examples can be age groups, and this might help you find the right way to send your emails. Millennials might be inclined towards infographics, whereas Gen X might tend to click on action buttons to read more about a certain topic 


When you do this with your email lists, you can be sure that you are providing tailored content to your subscribers. Thus, it will lead to better click rates, revenue, leads, transactions, and more customers. 


Segmentation, if done right, also allows more scope for personalization. Hence, even better conversion rates for digital marketers.


5. Test and Optimize


blucactus - test and optimizeWith the ability to track a campaign’s triumph, it becomes key to use these facts and figures to boost future campaigns. 


For example, if you find your CTR is below the industry average, you could try the A/B Testing method. A/B Testing allows you to compare and contrast two versions of the same piece of content. Then, you can find the right format to increase CTR among your audience. 


A well thought split test boosts the efficiency and effectiveness of your email marketing efforts. By doing this, you can assess which content and visual copy work best for your target groups. You might find that subscribers click through to your website but never buy anything. So, your email might not be captivating enough for them to want to buy from you. You need to try out many ways and elements, so your audience feels drawn to them.




In a nutshell, email marketing is a hard and exciting process. You might think that in a world of social media and video ads, email ads aren’t that great. However, the use of emails is more vast than you think. A person is more likely to click on an email to view its contents than a social media post. 


Emails can be impactful. More so when you form and plan in a way that catches the attention of the readers. If you already use email for marketing or want to grow your business and feel that you are not getting the best response, it’s time you update your email marketing strategy. 


Email marketing is a complex digital marketing channel with numerous areas to consider. From personalization, to trigger emails, to CTR. However, we do know one thing. This content format has outperformed its counterparts over and over as far as being a profit-generating channel. 


If you implement these fresh tips into your email marketing strategy, you’ll see what we’re talking about. Your customers will be more responsive, your campaign performance will improve, and your business will continue to grow.


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Author bio for this guest post:

blucactus - Hetvi Shah


Hetvi Shah works as a Product Associate at Refrens.com – India’s most powerful platform for freelancer’s finances and growth.


She has worked for some renowned companies as a Brand and Digital marketing associate. You can follow Refrens.com on Twitter, LinkedIn, and Instagram.




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