15 Tips for Increasing Organic Search Traffic. To begin with, we have to understand that why SEO is so important for us. On daily basis, a bulk of content comes up on google with a high competition in ranking. Everyone who generates content for google wants to get a higher rank to get a bulk of traffic.
There are many benefits that people get from creating a lot of SEO-friendly content on the internet. It increases the popularity of the website as well as the earrings.
But all these benefits come from organic traffic.
What is Organic Traffic?
Let’s understand this by taking an example. You want to search for a topic related to your studies. What will you do? Through the internet, you will google it. When you search it through the google search engine, you get thousands of results.
Some of the results you find are there as an ad. Google works with companies to promote their content in exchange for money. The others you will see will be those which are not paid. Whenever you go on these other websites that have paid for the promotion, you will be adding to their organic traffic.
So that is the simple way to understand organic traffic.
To increase it, there are some tips that many experts recommend people follow, to make their content more and more SEO friendly.
15 Tips for Organic Traffic
01. Focus on User Experience Across Your Site
Try to check whether the content you are uploading is fulfilling the requirement of the user or not. What google actually wants is that their customers get the results right for their search.
So, try to provide information about trending topics that cover all the information that a user wants.
Then, a user can have all the relevant information about the topic for which they search.
02. Create a Diverse Quality Backlink Profile
Backlinks have a significant value in the content that we generate. In other words, we could say that Google takes it very seriously.
It works as an upvote that differentiates your site from other sites that have the same type of content as you.
In fact, backlinking is one of the top 3 factors that experts apply to rank their site on google. So a backlink is very important if you want to grab organic traffic to your site.
03. Conduct Thorough Keyword Research
Keyword research is one of the most important things to do for putting content on google.
Including keywords is one of the key factors that helps a person to enhance organic traffic on their site.
There are many tools that you can use for keyword research. Ahrefs, Google Search Console, and SemRush are the most popular and useful tools that you can use to know about the keyword difficulty and possibility of ranking the content on google.
04. Target Less Competitive Keywords
The chances of grabbing the top rank increases if keywords generate a lower search volume. Here is one thing you need to know, it is not necessary to use the most popular keywords to grab bulk organic traffic on your website.
You can use the common keywords for this purpose. The basic thing that you need to know is the intensity in which a keyword is searched by people.
If a keyword has a search density of 1000+ then it’s a good choice for your site, even if it’s not the most popular.
05. Improve Your Site Speed
People get really frustrated when something takes a long time to load, the same things apply to the website.
The main factor that slows the speed of the website is the host that you are using to run it.
Try to use a strong host for your website so that a customer does not face slow speed when opening your site.
06. Optimize Your Content
This point is very important to understand. Optimization of the content includes both quality and quantity.
Content should come up with good quality as well as with high frequency.
Google’s algorithm always supports content in bulk quantity. You probably notice that the site that comes on the first rank provides material of approximately 4000 to 5000 words or maybe more than that.
07. Check Your Keyword Cannibalization
Basically, in keyword cannibalization, a person competes for one keyword on multiple pages at the same time. There are many chances to get a higher rank if you provide a better quality of content that your competitor does not provide.
08. Long-Tail Keyword Variation
Long-tail keyword variation can lead you to grab huge traffic on your site. The main reason is, common keywords give you a lot of competitors that could bring your traffic toward their site. But in long-tail, the possibility of shifting the traffic becomes less likely.
09. Utilize Latent Semantic Indexing
Latent Semantic Indexing or the LSI is a tool that Google uses to recognize models and gauge the advantage of the keywords that you have used. If you’ve practiced the keyword a lot of times in your content, Google won’t like it and lower your rating.
10. Boost Your Digital Presence Through Social Media
Social media is one of the most dependable marketing mechanisms that we have to date, so make sure that you’re using all of the platforms to your benefit.
Exploring many keywords will produce a popular and influential social media page, so they are very useful when you’re wanting to boost your organic search traffic.
11. Fix Anything That’s Broken
There are many technical errors that arise on the website. Try to be attentive, whenever an error comes up.
Give an immediate response to solve the issue so that the flow of traffic does not stop. Try to set a quick response team for that.
We usually see in IT firms where there is a separate team or department to settle these issues.
12. Set up a Secure Website
Yes! A secure website is another factor that could help you in ranking your content on Google. The Google algorithm reads the technical aspects of the site, and security helps rank the content to a higher position.
13. Utilize Your Blog With a Quality Content
It is a little bit similar to the sixth one. Try to provide heavy and high-quality content that will help you in ranking your site on top.
High-quality content also attracts a reader to read the whole content. Moreover, it is also beneficial for the content producer to increase the revenue through it.
Try to provide deals if you are doing affiliate marketing on your site. For instance, there are coupons and discount codes on the Wadav coupon site.
14. Regular Updates
You should pay extra attention to this one. There are a lot of people who don’t update their sites properly.
As a result, they have to face a lack of traffic on their websites. So you need to update the content on time.
Here is one thing that you need to keep in mind, updating content does not mean that you always put new material on the website. But, you can update the existing content as well.
15. Check How Google Treats Your Website
A person can do this by utilizing a keyword rank checker. This tool will help you understand where your pages are ranked based on the keyword searches. A person can use the keyword rank checker regularly to understand how healthy your pages are doing.
To summarize, there is a bulk of content that comes up on Google with a high competition in ranking. Everyone who generates content for Google wants to get a higher rank to get a bulk of traffic.
There are many benefits that people get from creating a lot of SEO-friendly content on the internet. It increases the popularity of the website as well as the earnings.
For this purpose, organic traffic plays a significant role in achieving the objectives of your website. We have discussed some tips that could help you achieve the goals that you have set for your website.
Author bio for this guest post:
Yamuna Gibson is the Content Manager and Coupon Specialist of a Start-up Company Wadav, a company that helps customers discover the best deals and improve their shopping experiences.
Her passion for helping people in all aspects of life and loves to share all knowledge and experience with those who are also finding something novel and creative.