What are the best tools to venture into email marketing? Email marketing is one of the most used digital marketing strategies since its inception. Far from being obsolete as many believe, this tactic is ideal for communicating directly with your customers. After all, with it, you can increase your conversions and promote your products and services in a more personal way than with any other strategy.
That’s why in this blog we will show you some of the best tools to start working on your email marketing strategy and boost your business without needing an expert.
Tools to start your email marketing strategies
This is a tool that has become popular in recent years and already has users in over 150 countries. All of them with a need to solve their problems regarding the management of email marketing tactics.
Mailjet has a basic free plan for an unlimited number of contacts.
However, what is limited is the number of emails that can be sent per day or month (200 and 6000 respectively).
If you want to get a paid account to open your job possibilities, you can select to work with some plans starting at $9 a month with full assistance at all times.
A tool with less than a year of existence, Easymailing stands out for how easy it is to use and its support in different languages. Besides, even if any company can use it, it’s aimed at SMEs, communications agencies, and entrepreneurs.
With this platform, you can send 2000 emails per month to up to 250 subscribers.
If you want to increase these limitations, you can start working with paid plans of at least $14 per month.
One of the most pleasant elements for its users is the support they offer in different channels such as email, chat, and phone calls in different languages (Spanish and English).
A tool as complete as this couldn’t be left out of this list. With Mailify, you can manage your email marketing campaigns, automation and send many SMS in bulk. This platform includes an editor to design your campaigns to your liking. This includes newsletters, templates, and everything that is responsive design. All this besides allowing you to use HD images and different smart features such as Predictive Sending, Heatmap, Interval Sending, etc.
Its free version allows you to send up to 500 emails and import as many contacts as you want to expand your list. On the other hand, it’s available in many languages such as French, English, Spanish, Portuguese, German and Dutch. Besides, it also lets you integrate over 30 applications including Google Analytics, WordPress, PrestaShop, etc.
Although this tool is new, it has gained many followers since its inception.
Users give very good opinions about it and that is that with only the free plan you can send up to 15,000 emails in a month to more than 2,500 users.
The database is very extensive for free accounts, but if you want to expand it, you can pay for plans starting at $9.85 per month.
These options also allow you to send bulk SMS and notifications.
A simple tool but attractive enough so that all your clients feel integrated when reading your emails. Benchmark allows you to customize each one of the emails and create new and fun email templates.
Finally, you have eight languages available for advice and help if necessary.
By using the free plan, you can have up to 2,000 subscribers and send up to 14,000 emails per month.
However, if you want to dabble in paid plans with advanced automation features and A / B testing, you can pay from $13 a month and start with your account.
Spirit Deals: Take Advantage of Lesser-Known Holidays
Your customers’ inboxes tend to fill up with offers from thousands of other companies. Many takes advantage of dates such as Black Friday, Christmas, and Mother’s Day to promote themselves. So, it’s logical that your business also wants to use these dates to profit or to offer something new. However, why don’t you look at some other interesting and attractive festivities for your clients?
Spirit deal is a platform that takes advantage of these festivities. Its goal is to give your clients something special before they expect it. For example, instead of starting work on summer sales and offers, why don’t you offer some kind of fun holiday. For instance, something like World Smile Day or Soda Day. This can be a unique opportunity to offer your customer an excuse to sell them something. As a result, you’ll be promoting your sales while also making them feel special and involved in your brand.
What we recommend to you is to understand who your audience is before anything. After this, you can offer them discounts or new materials for the dates that they might like the most.
BluCactus, your ally in Digital marketing
BluCactus international marketing agency serves clients all over the world. Our specialty? The creation of web designs and SEO positioning in online searches. Our group of experts focuses on helping businesses and brands succeed in one of the most competitive sectors in the market, the digital world.
BluCactus will accompany you in every step that your brand takes. This goes from the creation of the branding of your business to the creation of content. Our focus is on supporting you with the creation of your website or the administration of your accounts on social media.
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