Do you want to increase dropshipping sales in 2021? If yes, then read this blog post till end.
Maybe you have an online store that does not seem to be growing. Or maybe you might not be putting extra effort to boost your dropshipping sales and conversions.
If this is the case then you have come to the right place.
In this blog post, We will walk you through 11 surefire tips that will skyrocket your dropshipping sales in 2021.
Being an online store owner is not for everyone.
It takes a lot of hard work, commitment, and dedication to run and successfully manage an online store. That’s why a lot of online store owners fail or give up.
But we don’t want you to be one of them.
So, you need to read this blog post till the end and grow your online store in 2021.
What is dropshipping?
First, let us start with the basics and understand what is dropshipping and how does it work.
Dropshipping is a business model in which online store owners sell products without manufacturing or owning them. Instead, the store owner purchases the item or product from a third party and directly ships it to the consumers.
Another great benefit of dropshipping is that an online store owner doesn’t need to take care of the warehousing and shipping process.
Why are your sales not increasing?
Now that you understood what dropshipping is. You need to understand why your dropshipping sales are not increasing. So, here are some reasons why your sales might below.
1. Shipping cost:
The very first reason why your sales might be low is because of unexpected shipping costs. According to some research, 25% of the customers said that shipping cost and hidden cost were the primary reason for not purchasing a product online.
2. New users account:
This might yet be another reason why your sales are not increasing. Due to the decrease in attention span, consumers expect things to happen at their convenience and quickly. In such a scenario, if they need to create a new user account for purchasing a product online, this will surely annoy them.
And they would simply leave your site.
In fact, 28% of online shoppers said that they did not purchase a product because they had to create a new user account.
3. Concerns about payment:
Would you buy a product from an unsecured website?
Of course not.
Then how can you expect your consumers to make a purchase through an unsecured website and payment process? So make sure that your website has an SSL certificate, proper design, and images on your payout process.
Your site should look authentic and secure.
4. Confusing checkout process:
A long and confusing checkout process might also be a reason for not increasing your online sales in 2021. Consumers feel annoyed if any unwanted element or a form appears on the checkout process.
That’s why you should keep your checkout process easy and simple.
Generally, a consumer should be able to make a purchase within 4-5 clicks.
5. No coupon code:
More than 90% of shoppers use coupon codes in the USA for shopping and purchasing a product. That’s why consumers always look for discounts and coupon codes.
If they don’t find it on your site, they’ll hunt for it somewhere else.
So, make sure to include tons of coupon codes and discounts on your website to improve your sales.
11 tips to improve dropshipping sales in 2021
1) Build an email list:
When it comes to tips for increasing dropshipping sales in 2021, email marketing will always be on the top of my list. It has an ROI of 122%, which makes it one of the most valuable online marketing strategies ever. Also, every $1 you spend on email marketing will give you $40 in return.
So, it makes sense to start building your email list from day one.
We know, collecting email and building a list can be a daunting task. But if you want to increase dropshipping sales, then you have no option but to build an email list.
Here are some tips on how you can create an email list:
- Create opt-in forms on your website.
- Offer freebies to your website visitors and collect leads.
- Conduct online webinars and guest lectures.
- Create a pop-up form to collect the email list.
When you leverage email marketing you’ll have the following benefits:
- You’ll get to target people who are already interested in your products.
- You’ll have all the permissions to send promotional materials to the people.
- You can also build your community.
- You can drive targeted traffic on your website.
2) Improve the speed of your site:
The next on this list of 11 tips to increase dropshipping sales in 2021 is to improve the speed of your website. Slow websites are a big turn-off for online consumers. In fact, Amazon did a research and found that a 1-second delay in their website speed would cost them $1.6 billion in sales.
Hence, a slow website is a big no.
Also, if you want to rank your website on top of Google’s searches then you need to improve the loading speed of your site.
Google has officially made it clear that website speed is a big ranking factor.
So, you can improve the speed of your website by using the following techniques:
- Compress all your images. If possible, lazy load your images.
- Ditch shared hosting and use cloud hosting.
- Use content delivery networks.
- Keep your website as light as possible.
- Minify all your CSS and PHP files.
- Leverage browser cache.
3) Use SEO:
Now here comes the game-changer in this list of how to increase dropshipping sales in 2021. If you are still not using SEO, then do yourself a favor and start doing it.
For every $1 you spent on SEO, you’ll get an ROI of $4. This means SEO has an ROI of 400%.
With the help of SEO, you’ll be able to rank your website on top of Google’s search for your targeted keywords. And if your website appears on the top searches of Google, you’ll get more traffic.
And traffic is the currency of the internet. More traffic = more money.
So, start using SEO.
4) Use the power of scarcity:
We am 100% sure that this technique might not be on your to-do list. But the fact is that nothing gets your blood pumping more than scarcity or urgency.
If your product seems to be limited in stock, or if the sale is live only for few hours, then your website visitors will be more likely to buy as they don’t want to lose the opportunity of saving money or buying their favorite product.
Here are some tips to leverage the power of scarcity to increase dropshipping sales in 2021:
- Host flash sales.
- Show the product as available for a limited time.
- Show a countdown or timer for the sale.
- Show that only a limited amount of items are remaining in your stock.
Use the power of scarcity and increase your sales by 14%.
5) Upsell and cross-sell:
If you seriously want to take your dropshipping sales to the next level in 2021 then start cross-selling and upselling. Today, 77% of the companies expect most of their revenue to come from the existing customers by leveraging cross-selling and up-selling.
You’ll be surprised to know that brands and companies can improve their customer retention rate by 32% with the help of cross-selling and up-selling.
So, it’s clear that cross-selling and up-selling can help you improve your dropshipping sales as well.
Also, the online stores that offer cross-selling generate 70%-90% more revenue as compared to other stores. That’s a huge amount of revenue, right?
You can achieve this easily by cross-selling and upselling your products.
6) Optimize your site for mobile devices:
We don’t need to say much on this. This is a self-explanatory point and a universal fact. Without optimizing your website for mobile devices, you won’t be able to generate sales and conversion.
Almost 79% of smartphone users have made an online purchase via their cell phones. This means that a lot of people might be using cell phones for online shopping and browsing.
In this situation, if a visitor lands on your site via cell phone and finds it difficult to browse, then you might lose a sale.
That’s why it is important for you to create a mobile-friendly website.
Even search engines like Google give ranking preference to mobile-friendly websites. All thanks to Google’s mobile-first indexing approach.
7) Minimizing the shopping cart abandon rate:
We know that feeling of excitement when you get a notification that a visitor has filled their cart with a product. You get excited that one sale is coming to your end but then something happens and the visitor suddenly abandons the cart. Aww, shucks.
It hurts, right?
You spent a lot of time, money, and investment on creating the best ever online store. But there is still something missing that discourages your visitors from purchasing the products.
You need to rectify that error and fix the issue, or else, you won’t be able to increase dropshipping sales.
In the above section on Why are your sales not increasing? We mentioned 5 common points. These are the common reasons for the increasing shopping cart abandonment rate.
Go through these points and check whether you are encountering any of these issues or not.
8) Show your best selling products:
The next tip in this list of increase dropshipping sales is to show your best-selling products. Your online store’s landing and home page must be filled with the top-performing products.
This is your chance to create a good impression in the minds of your customers.
By showcasing your top-performing products on your home page, you will not only create a good first impression, but you’ll also give a good shopping experience to your customers.
The best-selling products also have a chance to improve your sales and conversion rate.
9) Leverage Instagram:
With more than 1 billion active users, Instagram can provide you with a good opportunity for sales and conversion.
Instagram has started the feature of shoppable posts. So, if your business is located in one of the supported markets of Instagram and it does well with its commerce policies, then you can have an Instagram business account and direct people to your store.
So, if the visual branding of your store is good then you must surely use this feature to increase dropshipping sales in 2021.
Apart from this, you can also consider running paid ads campaigns on Instagram or other social media sites like Facebook or Twitter.
10) Use customer testimonials:
Whether you agree or not, customer testimonials work like charm.
Today, 90% of the customers read online reviews. Plus, 88% of the customers trust online reviews blindly.
So, by incorporating the customer testimonial on your website, you can create social proof in the minds of customers. This will help you win the customers’ trust.
11) Integrate live chat feature:
The last on this list of tips is to integrate a live chat feature on your site. You might be thinking that the live chat option is difficult to implement but it is much more simple than you think.
Adding a live chat option will allow you to give a more personalized experience to your users and visitors. You can also directly solve your customer’s query and doubts by integrating a live chat feature.
There you have it, 11 tips that will surely increase your dropshipping sales in 2021. Each of these tactics is quite effective. However, if you incorporate them together, they can surely increase your dropshipping sales to the next level.
Many of these tips are effortless.
Even a dropshipping newbie or online store owner can think of implementing these techniques.