What is a Fashion Lookbook? Fashion, even during the pandemic, is one of the most important industries in the world. People tend to think that fashion is all banal and superficial. However, these are important companies in society. After all, they reflect the reality of an era, a community, a culture, or an ideology.
Today, we will talk about a topic of utmost importance for fashion companies and Fashion Marketing, lookbooks. We will explain what they are, how to work them and what is their importance.
What is a Fashion Lookbook?
First, we must explain what exactly a fashion Lookbook is. This is a collection of photographs all compiled on an album or portfolio. Photographers use it to showcase the talent of a model, style, or the work of a clothing collection.
This often describes the works of different artists, and it’s best known within the fashion industry. However, this doesn’t necessarily have to be in terms of clothing.
Images of different important products, individual or company contact details, website address, social media, and reference numbers can be collected. These albums are ideal for creating a sales catalog. For this, the best way to make a successful catalog is to include product prices.
If what you want is to show a fashion collection, but you do not have the resources for this project, select the best photographs. These must be the most impressive to showcase your collections.
Why is it important to have a fashion Lookbook?
Lookbooks are ideas to show your clients the contents and visually capture their attention. People feel more comfortable when they can see the products and know what they would look like. On the other hand, you can also include a short description of the products. This way, it will be easier for customers to understand it and how they should use it.
Visuals like these are perfect for creating a relationship or bond with customers. By giving consumers important, relevant and valuable information they will feel more taken into account. This translates into better brand trust and more conversions.
By incorporating a catalog like this, it will be easier for customers to find the information they need all in one place. Now, if you prefer to create a digital fashion lookbook, even better! Here they can have the most important information just one click away.
A great advantage for companies is that a whole story can be built through these visual elements. This makes it an excellent storytelling strategy with just the use of photographs. So, once you have a story built with your images, you can create a story that will catch your customers.
Differences between fashion lookbooks and catalogs
Most people tend to mix up a catalog with a fashion lookbook and think they are the same. This isn’t true, of course. A fashion lookbook is just a showcase while a catalog encompasses other elements. For example, a catalog is the printed or digital publication of a company, people, or artist. Their goal is often to promote products or complete styles. As a result, this promotion has a must stronger commercial than artistic purpose.
On the other hand, we can often see Lookbooks used in photographic studios, some with simple backgrounds. However, when creating them, the idea is to create a style that goes along with the concept of the collection. This can be translated into vivid colors or being able to work in a perfect and relevant location to what this collection wants to make others understand.
One of the most important factors when working on any of the elements is to have the contact of different professional photographers at hand. After all, they’re often specialists in this type of work. This does not mean that you should raise your budget much more than what you originally paid. However, have in mind that an expert photographer isn’t always cheap. What’s important here is to create a good portfolio that allows people to trust your work.
Tips to create the perfect Fashion Lookbook
When working on a fashion lookbook, you must have some well-established basic factors. One of them should be the location for the photographs. It doesn’t matter if you want them to be in a studio or if you want the photos to be taken in a different city or outdoors.
All that matters is that whatever the background of the image is, it must go along with the context of your concept.
Another element that many prefer to work on in this type of project is to use natural models.
Some may need a little more drama but in most lookbooks, it’s best to have a natural, fresh, and attractive model that doesn’t draw too much attention.
Mistakes to avoid when creating a Fashion Lookbook
For many companies, it’s crucial to start creating a fashion lookbook. It’s not just a photoshoot though, and this is a pretty common mistake among first-timers.
Your main job must be to correctly convey the message and personality of the person to whom you plan to sell the product. If you want your business to be successful, you must really understand your customers and know how to attract them.
Don’t forget to take care of the shape and style of the photographs as well as the text of the product description. Another important element that you cannot ignore is spelling mistakes. Avoid them at all costs, they won’t make you look like a professional and trustworthy company.
When you want to start working in the fashion world, you must be aware of how great and competitive this industry can be. That’s why you must take care of every detail and move on.
How to make the perfect fashion Lookbook
There is no such thing as a perfect formula to create the perfect fashion Lookbook. However, we can offer you some tips to help you create an ideal Lookbook that represents your brand, style, and ideal.
One of your first steps should be to do some more in-depth research on your clients and define the goals of your fashion lookbook. Try to define where you want to go and what you want to achieve. For some, it means increasing sales, increasing promotion, or awareness of a specific topic.
You must also attract new people and make them feel comfortable with your content. Don’t be afraid to share new topics and motivate them to keep up with your business. One of the best strategies is implementing email marketing with your clients’ contact lists. There you can send them your fashion lookbook along with new weekly content.
When it comes to creating your perfect fashion lookbook, there are certain things you can’t leave out. Besides, the photographs of the products, you must include:
- An attractive cover
- Description of the product to be sold
- Contact forms
- Purchase buttons
- Share buttons
- Important links from social media
- New distinctive elements
Make sure to create an organic and easy-to-handle design that any customer can enjoy without much fuss.
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