Top 5 email marketing tools. Versatility is one of the characteristics that most attracts companies that make the decision to carry out their campaigns through email marketing. And it is that this type of marketing works in large and small companies, and there are many tools to start. Therefore, in this post we will show you which are the 5 best tools you can use to get started in email marketing.
What is an email marketing tool?
Before going on to know the 5 best tools for an email marketing campaign, it is important to know what all those benefits are that they can provide. First of all, these types of tools allow you to target only those people who have shown interest in your brand, which will result in a good high conversion rate and more opportunities for your company.
In the same way, these are the advantages of email marketing:
They show action, reaction
Impulse purchases can be exploited through email marketing. This is because there aren’t many marketing platforms right now where customers can see an offer and make a purchase with just two clicks.
Thanks to email marketing you can add a call to action and a direct link to the payment page in your newsletters, and as a result, your sales rates will increase.
They offer personalization and segmentation
Through email marketing, messages can be personalized by adding the customer’s name, company logo and other relevant information. Likewise, you can segment your contact list so that they only receive messages of interest, so that the commitment to your brand is greater.
They are easy to use
The use of an email marketing tool does not require a team of experts to properly manage its functionalities. The advantage is that there are many templates and other options that you can find on this type of platform to make successful campaigns and in a very easy way.
They have task automation
Thanks to this option, you can activate the sending of emails to clients, based on an action carried out on your website. This way, you can send a welcome email the moment a user signs up, or a discount when you realize a user has abandoned the shopping cart.
They are measurable
This is a very important advantage of email marketing, and through them you can easily see where you are failing to improve campaigns. Most email software offers the option to track click-through rates, open rates, and conversion rates. In this way, any failure will be detected in time.
They allow you to see the scope
Until now there is no other marketing platform by which you can instantly send a message to thousands of people no matter where they are in the world. Similarly, despite the fact that social networks are a great communication channel to promote yourself to a global audience, the number of users who read your content is not known with certainty. Instead, through email marketing service if you can.
What is the best email marketing tool?
Surely you are wondering which is the best email marketing tool, and in this post, we will comment on 5 of them:
This platform cannot fail to be mentioned in the first place as it is considered one of the best email marketing tools on the market. In fact, it is the best tool for those who are starting to use email marketing, although it can also be used by users who have more experience due to its advanced system.
Thanks to MailChimp, you can carry out three very important actions within email marketing:
- Create fully customized lists.
- Start targeted campaigns.
- Measure the results of each action.
Similarly, regardless of whether you have knowledge in the area of design, you will have predefined templates to create attractive and eye-catching emails. Similarly, this tool has a drag and drop system, that is, you only have to drag and drop to carry out the design of emails.
Design is usually the most worrying part when creating emails, since not everyone is an expert in programming. Therefore, this tool is very useful because it has many templates, and thanks to the editing tools you can feel like a professional.
Its integration is another important feature. If you have an ecommerce, this platform can be integrated with Magento, Woo Commerce and Shopity. Also, it can be integrated with Google Analytics for the complete management of a campaign.
As for its free email marketing version, it allows you to send up to 12,000 messages per month, and to 2,000 contacts. Therefore, if your database has less than 2,000 emails, this tool will be the most convenient to immerse yourself in the world of email marketing.
If you are looking for a tool that is easy to use, this email marketing tool may be your savior. And it is that in addition to being able to send emails, you can send a large number of SMS and carry out an automated emailing sequence in a matter of minutes.
In the same way, Mailify has one of the best advantages that this type of tool can have and it is its very modern graphic editor called “Email Builder”. It also has a wide demo of templates that can be customized and facilitate the efficient creation of multi-channel campaigns.
Additionally, these are other options that may be important in this tool:
- It has 67 customizable responsive templates.
- It allows the management of contacts, blacklists and the correction of emails.
- Its graphic editor has the system drag & drop, which allows you to quickly make the design of a newsletter.
- It brings together more than 1,000 royalty-free images “Getty images”.
- You have the option to create automatic multi-channel campaigns: welcome message, update message, birthday message.
- This tool has many options, so it also allows you to configure automatic responses, monitor campaigns in real time, and design landing pages and custom forms.
- Regarding its technical support, it is available in Spanish, English, French, German and Portuguese.
activecampaign is a paid tool that turns out to be very effective. It focuses on creating 100% efficient marketing automation flows and is considered one of the most powerful tools in email marketing. This is because it is often used by large companies to carry out successful campaigns.
This tool has a very complete email editor, and allows the user to manage their contacts through a CRM integrated into the platform for the creation of communication flows. Likewise, this will work based on the actions of the contacts to whom emails have been sent, or through its website.
Similarly, it is worth noting that Active Campaign is a difficult tool to use, and although it has many functionalities, it is important to understand how each of them can be used. Therefore, if you are new to email marketing, it will not hurt to take a course to understand this tool.
The good thing about this tool is that it has many options, and once you know how to use them, you can activate your campaign in a powerful way. Here we will explain everything you can do through this platform:
- Do contact segmentation with labels for the Shipping of emails to the email segments that have one or more of them.
- Create contact lists and then send each email marketing campaign you want to launch to one or more.
- Send email marketing campaigns according to the behavior of users who have previously opened other emails.
- Automate all functions in an orderly flow. In this way, the user who will have the mail or not, can be assigned a label, added to a list or send an email.
- You will have the opportunity to track email contacts, based on visits to your website or your social media.
Another very interesting feature of this tool is that it can be integrated with other digital tools, such as Dropbox, Shopify, Unbounce, Paypal, and many more.
This tool is considered one of the newest, if we take into account that it was released in 2020. Easymailing has managed to stand out, unlike others, for its ease of use and for its support in Spanish. However, it is important to know that this tool is especially aimed at SMEs, freelancers and communication agencies.
On the other hand, it has advanced segmentations and an editor that has a wide variety of templates. In addition, through the free version you can have up to 250 subscribers and send 2,000 emails per month. With reference to the paid option, email marketing plans vary in price and shipments are limited.
At the same time, the Easymailing team offers the advantage of accompanying its clients through its support that works through different channels such as email, telephone and chat.
So that you know a little more about this tool, we will mention other of its functions:
- Creation of custom forms.
- Subscriber management.
- Delivery tracking.
- Import of contacts.
- GDPR compliance.
Another of its interesting features is campaign analysis, as it allows companies to continuously monitor the bounce of emails, real-time conversion tracking, opening rates and clicks.
Companies that make use of email marketing want to create an efficient campaign, and for this, it is important to have contacts of the highest quality, and this tool is considered one of the best to find them. Why? Because through Optin Monster you can optimize your email campaign by making use of custom forms.
Also, these custom forms work automatically and jump on your web page, if a user performs a specific action such as scrolling down to read the content, leaving the page, etc.
However, you cannot ignore the fact that this tool is relevant to find new contacts who are interested in the content that is on your website. When we talk about content, this can be made up of blog articles, products or services.
- Optin Monster also allows you to perform the following actions:
- Perform a large number of A/B tests.
- Create pop-ups in order to grab the attention of visitors.
- Segment all contact lists.
- Use an analysis tool integrated in the same platform.
This tool is paid and its plans offer from the basic options to the most complex so that you can create your own forms and do other custom actions.
Did you like this post?
An email marketing tool becomes a great option for the atomization and evaluation of your emails.
Best of all, you will find free or paid email marketing tools for you to select the one that suits the needs of the company.
Likewise, at BluCactus we create email marketing campaigns to help brands obtain good results.
If your business needs our help, you just have to contact us, and we will gladly assist you. Also, If you want to keep up with the world of digital marketing, you can also subscribe to our weekly newsletter.