Why Does Google Replace Page Titles? Creating content for your website is one of the most relevant SEO strategies you can implement. The information that you can offer to your followers, readers, or potential clients from your digital portal can be as infinite as you want and give it the utility that you see best according to the needs of your audience.
It’s common that, if you have a web page and have a strategy implemented on content within your blog, you know very well the elements that they need. Titles, subtitles, headers, meta descriptions, photographs, keywords, among many others are some of these elements.
Over time, webmasters noticed that when they publish their content, create their titles, and share them on their platforms, they tend to change for no apparent reason. They don’t have the title that they wrote, nor the meta description, or even the HTML code. Why does this happen? How can you avoid it so that your content stays the way you want it? Next, we will give you a much clearer idea about why the search engine does this and how to stay one step ahead of it.
Why does Google change the content of my title tag?
The main reason why the search engine changes your title tag text, meta description, or HTML of your page, is that it doesn’t talk about the content and your page. This means that Google pays attention to your content and its titles. These have to go along with the topic at hand, and you must optimize them to attract the user’s attention.
When Google modifies the title of your content, these can increase the relevance they have. This, in comparison to the list of results it belongs to. As a result, this can improve the satisfaction of your users. Of course, this also means it’s changes based on the intention that your readers have and the keywords used to get there.
In most cases, once the text is published, Google does its data analysis to get a better idea of what people are looking for. Then, it modifies the titles according to the behavior of users, keywords, and the information that has better results.
Why doesn’t Google always use original titles?
This isn’t new by any means. In fact, since 2012 many websites saw how some of their elements were modified. However, now it’s on another level with the modification or total elimination of the titles of a website.
Some of the items that change most frequently are:
Commonly, many people tend to forget to place the titles of their pages, beyond just being a blog. This is when Google takes the most important part of the texts or some part of the page and uses it to replace the white space on your site.
If you haven’t updated your website in a long time, its information may not be attractive. As a result, it may no longer be useful to users. In this case, Google modifies the titles so that, although the content may be outdated, the titles are and the relevance of your site isn’t lost.
If your page doesn’t have a clear sense of what It’s trying to report or it’s a very general and open topic, search engines help your readers get a much clearer idea of what your site is about online.
These are the kind of titles you see repeated many times within a subset of pages in the same portal.
Most of the time, these are so frequent that it’s almost impossible to tell them apart. That’s why, once Google detects them, it adjusts them to work better.
How can I influence Google not to change my page title?
Well, the bad news is that there really is nothing you can do to prevent the search engine from changing or modifying the titles or descriptions of your website in any way. Each situation is unique, and Google will review each element to see what needs to change. It does this for the sake of your website, believe it or not. However, the best thing you can do to avoid this happening frequently is:
- Don’t be too general about the wording of the general page.
- Focus primarily on the content of your page and how this can be relevant to your readers.
- The most important thing is always to solve a doubt or a question for your readers. Do not forget to answer simply and completely.
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