10 E-commerce SEO Checklist to Rank a Website. The e-commerce market has been quite competitive as of late. To make a name for yourself, you must resort to the cleverest tactics to come upon the top, and that too, literally. If everyone else is doing it, you ought to do it as well. Otherwise, you’d get left behind, and no one will pay attention to your business. Some expect that by 2021, there’ll be 2.14 billion digital buyers. Wouldn’t you want to be on the receiving end of that?
Hence, allow us to introduce you to SEO tips that are likely to place your website amongst your competitors so that you can give them a hard time.
1. Conduct thorough research
Organic rankings make it possible for your website to be ranked on top based on the most relevant keywords. So first, in order to achieve that, you must conduct extensive research. You need to get your hands on the list of keywords that are related to your e-commerce one way or another.
Now, you may make use of Google Keyword Planner or Ahrefs for your keyword search; however, it’s going to lead you to a bunch of words, some relevant and some completely irrelevant. It will be up to you to hand-pick the ones that are highly searched and have low competition.
2. Optimizing webpage’s title
Picking out a unique title for your web pages is highly important. The more keywords you use, the likelier chances there are for your customers to find your website. So one of the most important things is to make sure the title is unique and that it contains one or two keywords.
If you mention your product, then the title should also contain the category your product belongs to. Use minimum and concise action words so that your customers feel compelled to buy. Relevant title tags lead to an increase in your click-through rates.
3. Avoid overusing keywords
Since there’s a huge emphasis on using keywords, there’s a good possibility you can get carried away. However, excessive use of keywords may cause drastic results. Such as your website’s readability can drop, and your ranking may also plummet.
The correct term for this act is “keyword stuffing.” It was an old common practice used for SEO to optimize and boost rankings of websites in the past. However, times have changed, and this practice is outdated. Hence, it’d be best for you to avoid an abundance of keywords. Instead, opt for strategic placement of keywords.
4. Reduce Page Load Time
Given the amount of content you will host on your website, especially considering an e-commerce website, there’ll be several pictures. Based on that, the average loading time, which should be 2-3 seconds, would eventually last up to 6 seconds. As a customer, if you’d like our opinion, we would not tolerate such a slow website.
5. SSL Certification for website
To know if you’re accessing a safe and secure website or not, all you need to do is check out the URL of the website. If it contains ‘HTTPS’ at the beginning, it means it’s a safe website as any transaction between this browser and another one cannot be eavesdropped on, and your sensitive data cannot be accessed or misused.
Because your customers might use their credit card to pay for the goods they’ve bought if your website is not SSL certified, their credentials could be in danger.
6. Mobile friendly store
These days most people opt for shopping online through a few taps on their phone. It is much easier and convenient. Google even launched an open-source framework called Accelerated Mobile Pages (AMP) to facilitate mobile-friendly online stores. It can help in making web pages faster and lighter.
You can take guidance from Google specified standards and make your own website mobile-friendly. For example, you can opt for smaller passages, use images, big button sizes, optimize user experience for a mobile user, and many other things. This will allow more people to get hooked up on your e-commerce business and even become one of your regulars.
7. Use guest posting
It might be hard to believe, but guest posting is very much still relevant. Guest posting allows you to generate relevant traffic and backlinks of high quality, leading to an increase in the number of users. For this purpose, you can look up websites similar to e-commerce and offer them an infographic guest post that can be a win-win for both parties. Most essay writers UK would recommend that you go for guest posting.
Furthermore, a SEO industry survey announced that guest posting is the third most popular SEO tactic. How much more convincing could you possibly need?
8. Website structuring
Simplicity is key to attracting more customers, which is what you have to keep in mind while overseeing the development of your website.
It is of utmost importance that your customers receive the best user experience so that they can keep coming back for more. For a successful SEO, your website needs to be structured properly.
It helps in boosting user engagement and reducing bounce rates. Structured websites are also easily found by search engine crawlers.
9. Rich snippets usage
People often use rich snippets on their e-commerce websites because they allow a structured way of displaying required information which most users seek. For instance, before buying a product, you’re likely to check its name, rating, price, and shipping. Now, the meta tags are not limited to just these. There might be other factors as well.
Rich snippets definitely contribute to your organic ranking going up; however, you must keep in mind that the Google algorithm for displaying results keeps changing, so rich snippets may not always perform up to mark.
10. Redirect dead pages
If you’re shopping and you get hit by a snag like a dead-end or, in this situation, a dead page that says ‘Error 404 – Page Not Found’, you can’t help but feel annoyed. This is called a negative user experience. It can be extremely off-putting for a customer, and they might even swear off your website completely.
Hence, what you need to do is resolve any such dead web pages using a 301 redirect. So that even if they’re annoyed, it should last only momentarily as you redirect them to a relevant webpage.
So, these are the points that must be on your checklist to get your website to rank higher on search engines. If you put these tactics to good use, you should be able to get maximum traction for your website.
Author’s Bio for this guest post:
Sarah McGlashan is a resident of Seattle, UK.
She has spent his entire life trying out various things like sports, writing, development, and continues to explore himself every day. She hopes to be of service to the people by sharing her knowledge with the rest of the world.
Subscribe to our weekly newsletter