Why do you need an app strategy before you start building your app? The world is moving towards digital transformation.
Especially after the pandemic when most of the businesses with only a physical presence realized that click and mortar businesses grew exponentially during the crisis.
Businesses today are rapidly opting for app and website development services in the USA to relieve themselves of the losses they faced during the pandemic.
However, ensuring a seamless and effective process that results in an outstanding digital product is critical.
You can search for website development services in the USA on Google to find the best development company to ensure a quality-oriented website.
Similarly, you can also select a great app development company.
Even after selecting the best company, you need to go the extra mile to cover some other critical components that will be imperative for your app’s success.
Since today’s topic is apps, we are going to turn the tide specifically in an app’s context.
Apps have become an integral part of the world. Smartphone users just can’t imagine a life without apps.
Additionally, the number of smartphone users is increasing as we speak. This increase is directly proportional to app’s downloads and usage.
More and more apps are getting downloaded and used with the increase in smartphone users.
Therefore, with the increasing number combined with the standout capability of connectivity that the internet has provided to the users, most of the audience rarely opts for going online via desktop.
According to research, 56% of the users are making the purchase via mobile phones.
So, it has become imperative for you to create an online presence for your business as an organization.
And considering the fact that even the mobile app’s market is super-competitive, it has become harder to stand out.
With 3.84 million apps available on Android and 2.22 million on iOS, tapping into the world of apps unprepared can result in total failure.
This is why today, in this article, we’re going to cover the strategic preparatory phase of your app.
Focusing on the integral parts involved in the pre-app development phase, we are going to help you ensure a robust and effective launch of your digital product.
Let’s get started!
Do you really need an app development strategy?
We believe that to cultivate rewarding results, you need to create a strategic roadmap you’ll follow concerning a digital product, service, or an entire business.
So, it’s clear that you need a strategic approach regardless of the business niche, stage, or product you’re dealing with.
When the business model revolves around creating a mobile application for the audience to earn revenue, an app strategy becomes compulsory.
Considering the amount of investment, time, workforce, and processes involved in creating a robust mobile app, you need a strategy to secure positive outcomes.
Hence, in-depth planning, relevant technology selection, promotional channels identification, and other critical factors that ensure a cost-effective approach are important.
A well-planned approach significantly eliminates the chances of failure, mistakes, and developing an app that is not up to the mark.
So, to ensure an effective approach, you can check out the processes of different app development companies and create your own specific approach concerning your business.
With the importance of an app strategy before initiating the development phase-out of the way – let’s get started on creating a strategy first.
The following are eight of the most integral steps that you should consider when developing an app strategy for your app development.
1. Selecting the framework
The foremost aspect that you need to ensure while creating a strategy is to select the best framework for your app development.
Although, the abundance of app development frameworks has made it significantly difficult to choose the best one.
However, there are certain app development frameworks you can evaluate as per your requirements and leverage them to create robust applications.
Also, if you’re super technical, and know all the ins and outs of app development, it would be easy for you.
But if you’re a non-technical person who’s just willing to get a framework well-suited to their requirements – you’re going to need some help from the experts.
But of course, there are some of the most basic elements that, technical or non-technical, you’ll be able to determine.
For example, the most revolutionary tool is important because it will ensure an app based on modern infrastructure.
Or the fast-loading capability needs to be integrated into your app because users generally prefer fast-loading apps.
Keeping these aspects in mind, you’ll be able to create a great value proposition that’ll attract your users.
2. Ensuring a strategic approach
A strategic approach is imperative.
There’s no point in implementing a conventional approach today because every business out there is following a strategy.
Therefore, for your app development, you need to have a robust strategy to ensure a market-dominating product by the end of the dev-cycle.
The best way to do this would be to align the product with the demands of the customers.
This approach would follow a specific set of processes like creating a prospect theory, conducting market research, finding the innovation sweet spot for your product, and more.
You can also align your app with the mission and vision of the company so that it reflects your brand’s presence, ultimately resulting in making your brand not only successful but a household name in the market.
Additionally, the primary objective of developing your app is obviously to earn revenue, right?
For that, you can integrate the features and functionalities that are super-useful in the long run, timeless, or in the best possible term, ‘future-proof.’
3. Know your audience
So, you’re on your way to create a great app.
And you’ve got everything in line, i.e., the resources, team, technology, but what about the audience?
Have you figured out the audience that you’ll be targeting with your app?
Is there a market that you know will use your app?
What is the probability? Have you created a customer segmentation report?
Well, as dreary as it may sound, the fact is that you need to create data-driven personas for your audience.
Think about it, when you don’t know who you’re creating your app for, how will you integrate the in-demand features or missing elements in the market.
Therefore, to ensure success, you need to have concrete market research by your side of your audience.
This part would also aid in creating a perfect app that is designed to deliver an exceptional experience to your audience, bringing their wildest expectations of a specific service to life.
4. Creating Well-Planned Deadlines
Everyone knows that creating an app is no child’s play.
There’s a lot you need to ensure in time, which eventually leads to a well-informed roadmap towards creating the perfect app on time.
Moreover, timing is significant when it comes to launching a product.
The perfect timing can create a difference in terms of making or breaking your business.
So, assuming that you’ve already crafted a plan to launch your product, it is essential for you now to set deadlines task-wise.
The best way to do that is by ensuring that everything is about to be developed, designed, integrated, or whatever is being completed within a specific timeframe.
According to several studies, creating or having clear deadlines drastically improves the processes.
Also, it takes about 6 months to a year to get a mobile app complete and working.
During the entire time, a clear roadmap that describes the allocated resources, tasks, and time spent in different areas will prove to be more effective.
Various development stages are known to be super-complex to get around, including mapping, wireframing, feature integration, coding, and more.
Therefore, with everything ready and being implemented on time, you’ll get time to review the app once it is completed by the end of the process.
And the whole journey won’t feel like a last-minute hassle!
5. Choosing the development platform
This part is yet another important part that involves the selection of the perfect operation systems.
So, why is it important?
You could technically go on and select any platform you want. There are so many out there like Android, Blackberry, iOS, Mac, and Windows.
What makes this process so imperative is the fact that choosing the right platform for your app will make or break your business.
The platforms that we just mentioned have different levels of audiences, and that audience has different preferences.
There’s no limitation on choosing the number of platforms for your app.
And having your app on more than one platform gives you more chances of attracting more users and creating a massive user base.
According to research, there are 2.8 billion Android users and 1.5 billion iOS users.
By looking at the stats, you can pretty much comprehend that there’s a massive user base that you can get by having a multichannel presence.
Another important aspect is that the platform that you’re selecting for your app needs to be aligned with your business and the engagement that you’re willing to achieve.
For example, a podcasting, broadcasting, or publishing company may prefer creating apps for iPad and tablets because they would provide a better user experience because of the larger screen.
6. Choosing whether you want a native or hybrid app
Carrying forward from the point we discussed earlier above, you also need to clarify whether you want an app for multiple platforms or just one.
The technical term for this practice is creating a native app (designed for a single platform) or a hybrid app (designed for more than one platform).
Deciding which type of app you want in the pre-app development phase is important.
It will give you an idea of the processes, maintenance, and the entire development cycle.
Furthermore, your app’s development will highly depend on the targeted audience.
As we said earlier, for different markets, there are different apps.
Therefore, delivering a single or omnichannel experience is a subject to be considered after comprehensive market research.
Also, if you think hybrid apps will work differently on different platforms, let us tell you that this is not the case.
The first perfect app that you create will be replicated to deliver the same robust experience, just on a different platform.
Lastly, there’s this belief in entrepreneurs that hybrid apps reduce the quality of users’ experience.
This is not the case!
Having apps on different platforms drastically increases your chances of achieving a massive user base.
But be sure to go through the market and do competitive research to make a smart choice in going native or hybrid.
7. Ensuring data security
Data privacy is the talk of the town these days.
With the inception of the latest technologies, the security of several devices, platforms, and more are being challenged to further improve their security measures.
Your audience also knows this. Maybe not in a lot of detail, but they have an idea of it.
Furthermore, data is the most valuable asset for your app, right?
So be sure to create a professional, seamless and efficient collection, handling, and storage process for it.
This practice would help you ensure the optimal security of your audience’s data.
8. Planning a marketing strategy
Nobody will find your app if you don’t tell them it is there.
In fact, creating an effective marketing strategy means ensuring the success of your app.
You need to find an audience that is interested in your value proposition.
Suppose you’re not opting for a marketing strategy to tell your audience that you exist.
In that case, you’re wasting money and time by creating an app and just waiting for the magic to happen.
On Android, there are 3.48 million apps, and on iOS, 2.22 million apps.
Amid all these apps, how will your users find your app?
Well, luckily, ASO, PR, outreach, paid campaigns, branding, and other marketing tactics are designed to help you get discovered quickly.
These elements should be in your marketing plan.
The entire approach towards achieving the ultimate goal will be in the marketing plan.
This will enable you to ensure the success of your app in the long run by creating a buzz in both of the application stores.
Hence, helping your app quickly start getting exposure and attracting users that will later convert to revenue.
You need to go through every aspect mentioned above in detail.
And we say this because you’re about to tap into the world of apps that have been taken over by some well-known and entrenched brands.
An app strategy will be your shield from the competition since you’ll be just a startup, and it will help you gain the upper hand in the market.
You can also include the market size and customers that you want to target in the initial stage.
For example, trying to achieve mass-market dominance in the early stage would be a waste of time until and unless the solution you’re providing is effective.
Therefore, take time to figure out which markets you can capture easily during the early stage.
Although the entire process may be time-consuming, it will be worth the time.
Author bio for this guest post:
A tech-savvy individual with a keen interest in how emerging technologies are reshaping the world, specifically the tech industry. Mehreen loves to share her insights and reflections on the latest technologies. During her free time, you’ll find her reading novels and spending time with her family.
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