How to create a marketing team for your company remotely? Ever since the pandemic started, people started to work from the comfort of their homes. As you can imagine, this has a great impact on companies and employees. After all, they had to adapt to new ways of communicating, working, and whole new space.
However, within a year of the onset health crisis, businesses have discovered the benefits of remote jobs. Nonetheless, if you want to enjoy them, you must apply them correctly, those who, don’t regret them. In fact, big-name companies like Google, Microsoft, and Apple have started working with more people remotely. This is because it not only cuts expenses but also offers better results when it comes to team productivity.
Today, we’ll talk about the benefits of a remote marketing team. For example, we’ll teach you how to select the best talents, and how would be the dynamics between everyone. Besides, we’ll also show you some of the tools that you can use to make working from different parts of the world easier.
Benefits of a remote team
As you already know, many companies discovered how remote jobs help them to save money. Don’t forget that it helps to reduce office, travel and other costs. In fact, over 77% of entrepreneurs consider this to be one of the greatest benefits of the pandemic.
Many workers also loved the flexibility that this dynamic offered. After all, they have more freedom when it comes to their working hours, which allows them to have more energy. In other words, being able to start work at 9 in the morning is better than doing it at 6.
Before, they had to wake up early to start their day. Now, they can do so on their own terms. In fact, some studies claim that 67% of employees would even quit if they lose the flexibility of their hours.
How to form a remote marketing team?
Now that you know the benefits of a remote marketing team, it’s time you learn how to create one. By this point, you may want to learn how to create a team adapted to the needs of your company. After all, with it, you’ll be able to grow without the need for everyone to be in the same place. So, here are some tips to create the remote marketing team of your dreams.
Choose the right people
This may seem obvious, but you should only select the people who will fit into your team.
For this, you should pay attention to those who have the necessary qualities to fulfill the job role. For example, a person within a marketing team must know to deal with people, communicate correctly, and have experience with strategies and consumer behavior.
If you want your marketing team to work remotely, you must hire people with
- good self-management skills
- Organization skills.
- The ability to work independently
- Good decision-making in the face of hardship qualities.
All of this will help you deliver tasks to your team members knowing that they will be able to fulfill them with no issues. In other words, you won’t need to monitor them 24/7.
Share your company’s vision and values
The most important marketing must start within the same company. In fact, internal marketing is as important as any kind of strategy you may want to implement. After all, your employees are the face of your company. As a result, they also play a role to grab the attention of clients. Because of this, if a team member doesn’t understand your company’s motivations and objectives, they won’t be able to reach them. In this sense, they must know what are its strengths and weaknesses, and the same applies to external clients.
They must know and share the mission and vision of your company with interested people. That’s why you need to educate them about your brand’s corporate culture and its values. This goes for everyone, not only remote team members.
Establish processes and provide guidance
You must plan and establish the best communication channels within your company. This way, you will avoid any kind of misunderstandings. That’s why you must explain to your employees all the work processes over and over again. By doing this, you will achieve better communication among all.
Within a marketing team, it is essential that everyone works in unison and that they help each other. After all, this entire department includes different disciplines coupled with each other. For example, a graphic designer cannot work without the indications of the content manager and they, in turn, cannot work without the help of the community manager and the copywriter. All team members must work together to achieve the best results.
Offer your team extensive and detailed guidance on the jobs and the tools they should use to carry out the projects in mind. Ideally, all talents on the team should receive an orientation as soon as they enter the company.
Use cloud collaboration tools
If your team has members with people far away from you, with different time zones or different work times, it can be difficult to keep in touch to find out what tasks they are working on. That’s why one of the best tips we can give you is to put all the members of your team to work on cloud platforms and share the same space or folders.
This will allow any member to check the other’s progress at any time without the need to communicate with each other. Everyone will have access to the different information and materials within the platform and will be able to manage themselves in a much more efficient way.
Later in the blog, we will give you some proposals on platform ideas that are ideal for remote teamwork without the need to communicate directly with your team members.
Measure success and improve
The saying “if it can’t be measured, it’s not marketing” is well known in the marketing world. You must measure your level of results in terms of the work carried out and the way of performing among workers, supervisors, and members of the board of directors.
The analysis of the team’s work is what will allow discovering if the objectives that were specified at the beginning of a campaign or the beginning of the contract with the talent are being achieved. First, identify your KPIs (Key Performance Indicators). They can be the number of likes, the percentage of interaction, the number of leads or views, among others. After this, you must start to measure these numbers until you achieve the objective you had before starting a project.
The best tools to work with a remote team
It’s time we start talking about some of the best platforms for remote teams. No matter whether you want to organize the members of your SME or want to make the process within your company easier. These are some tools recommended by remote workers and entrepreneurs all around the world.
Slack – Ally for communication between teams
It’s essential to keep a clear and frequent flow of communications between work teams. This why Slack has been one of the most used tools by companies for some time. Slack gained popularity because it has an instant messaging area very similar to WhatsApp but ideal for the professional world.
Here you can create many communication channels or groups to manage and talk with the different teams, clients, or about different projects without using email.
Besides, it’s an excellent tool to share files and organize the whole team. After all, it allows you to make reports, lists while also being very light. With its free version, you will access the first 10,000 most recent messages, 10 integrations with internal apps, and calls or video calls.
Google Meet, for video calls
Video calling tools began to become popular with the arrival of the pandemic because they were an alternative to face-to-face meetings. You have probably already tried them enough to know what you like about them and what they could improve. It’s important that, according to the specifications of your company and the objectives of your team, they choose a platform that adapts to each of their needs.
Google meet is one of Google’s tools, formerly known as Hangouts.
Thanks to this tool you can hold videoconference meetings with up to 100, 150, or 250 people depending on the plan you want to purchase. If it is a free plan, you can do the meetings in small groups.
Google Drive or Dropbox, to share files
Sending many emails at the same time can be hard and time-consuming. Sometimes you may even have a limited amount of space you can share. This sort of issue isn’t good for a marketing team.
After all, they will need enough space to share their designs, videos, materials, and different copies.
That’s why one of the best tools you can use to send large files or share them with your colleagues is Drive. As a tool from the giant Google, this works wonders and it’s very easy to use. On the other hand, you can also use Dropbox to have a large and safe space for all your data.
Trello, for task and project management
This is one of the most popular platforms among remote workers. After all, it helps them with the management of tasks and projects through the use of cards or columns with lists.
In them, they can add pending tasks or people to them. Besides, they can even assign these tasks to others and see attachments within the columns.
This is a very simple, easy-to-use, and effective tool to keep a whole team up-to-date. Thanks to it, everyone will be able to see any pending tasks and how a project is moving along.
BluCactus, your ally in Digital marketing
BluCactus international marketing agency serves clients all over the world. Our specialty? The creation of web designs and SEO positioning in online searches. Our group of experts focuses on helping businesses and brands succeed in one of the most competitive sectors in the market, the digital world.
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