15 smart ways to learn how to grow a blog. After starting and launching a blog, the next important thing that comes to your mind is: how to grow it? Well, starting a blog takes a lot of time, hard work, and effort. But growing a blog is even harder, especially when you are in an ultra-competitive niche.
However, with the right strategy in place, you can surely take your blog to the level of awesomeness.
So, if you are wondering how to grow your normal blog into a high-traffic blog, then we have got you covered.
In this blog post, we’ll take you through 15 tips that will help you in scaling your blog to the next level.
So, without further ado, let’s begin.
The fundamental element of every successful blog in the world is its content calendar. You might know that every great content marketing strategy requires churning out content at a consistent rate. This is where your content calendar comes into the picture.
In order to grow your blog to the next level, you need to find out the needs and wants of your targeted audience. Later, you need to produce the content which they find valuable. And you need to do this regularly and with consistency.
While this might sound too easy for you, even the world’s best bloggers struggle to churn content regularly. Many times, bloggers take an ad hoc approach to produce content and they regret it later.
You should have a content editorial calendar that will help you in creating great content regularly. It will help you look beyond.
2. Email subscriber
Every blog lives and dies by the size of its email subscriber list. Although many bloggers are aware of the importance of collecting emails, still many of them overlook this. If you are already getting some traction of traffic on your website, make an effort to collect the email.
The email list will not only help you in growing your blog but also your conversion rate if you are promoting something.
There are tons of email marketing tools and software available in marketing that will help you in collecting leads and setting up an email marketing campaign.
Yes, you need to pay a monthly subscription fee but it will be worth every penny you spend.
So, if you have not started collecting emails, then do it now.
3. Content system
Your blog does not need to cover everything for everyone. It should be a place where your targeted audience relies on certain specific topics which they want to consume. And in order to achieve that, you need to create a content system and follow it religiously.
Remember, everything that you publish on your blog should relate to all your previous articles. You cannot publish content on digital marketing one day and fashion on the other day.
If you are doing so, please stop as it won’t take you anywhere.
You need to keep on creating content that revolves around one particular topic. For example, if you want to create a digital marketing blog, then you can cover topics like SEO, PPC, social media, and so on.
This way, you’ll be able to grow your blog sooner or later.
Hands down, one of the best ways to grow a blog in 2021 is doing SEO. Don’t know what SEO is? Let us explain it to you. SEO is the process of increasing website ranking on a search engine like Google. This is done in order to improve the organic traffic of a website.
And you know that traffic is the currency of the internet. More traffic = more income via your blog.
That’s why you should focus on the SEO of your blog right from day one. If you don’t know how to do SEO, then you can read some blogs, watch videos on YouTube and follow a few experts.
If budget is not your constraint, you can also think of enrolling in any paid SEO course.
5. Long-tail keywords
Within SEO, there is something called long-tail keywords. These are the keywords that have a good amount of search volume and are less competitive.
At the beginning of your blogging career, you can start by targeting such keywords.
These keywords are generally 4-6 words long.
- Best digital marketing companies in the USA.
- Best marketing companies in Chicago.
- Best SEO companies in NYC.
The above-mentioned keywords are the perfect example of long-tail keywords. By targeting such keywords in your content, you can get a quick and easy ranking with fewer SEO efforts.
6. Know your audience
One of the most common mistakes that we find in most bloggers nowadays is that they create content without knowing their audience. This is a big blunder and if you do this, you’ll end up going nowhere. Without knowing about the likes, preferences, and wants of your audience, you cannot think of creating better content.
That’s why you need to put yourself into your audience’s shoes. Think about what are their biggest problems in life, which sites they often visit, what type of content they consume, and so on.
Once you know your targeted audience well, it will be very easy for you to create content in accordance with your targeted users.
This will surely take your blog to the next level.
7. Use paid ads
Getting results from SEO takes time. This is an earned media strategy where you need to put in consistent hard work and effort regularly. But if you are looking for quick traffic on growth for your blog, then opt for paid ads.
PPC or paid ads work like a charm if you have big pockets. They’ll shoot up your website traffic in a quick time and will also help you in increasing your sales and conversion rate.
The only downside with PPC ads is that your traffic will go down once all you optimize your budget.
So, make sure to utilize PPC ads wisely.
8. Use Pinterest
Pinterest has become a secret weapon for many bloggers and SEO experts to drive traffic to their blog. We have witnessed a massive growth in our social media traffic via Pinterest. Moreover, the traffic that you get from Pinterest is from the UK and USA.
So, if you have monetized your site with Google ads, Pinterest traffic will help you in earning a good income as well.
One marketing study also suggests that Pinterest can help you improve your sales by 380%. That’s amazing, right?
So, start leveraging the power of Pinterest for growing your blog.
9. Drive traffic from email marketing
While most bloggers are aware of the power of email marketing, still many of them don’t use it.
In our opinion, email marketing is the gold mine of traffic. It can help you in taking your blog traffic to the level of awesomeness, provided that you use it properly.
Apart from its traffic generation power, email marketing can also be used for increasing your sales and conversion.
It has an ROI of 1400% which proves that email marketing is the best when it comes to generating sales and conversion.
10. Guest posting
Now here comes the most powerful technique of growing a blog i.e. guest blogging. Guest blogging is the activity in which you contribute an article to another’s blog. In return, you can either get a link back to your website or you can get exposure to a whole new audience.
Most bloggers use guest blogging as a technique to grow their SEO efforts as it is one of the best ways to create high-authority contextual links to your site. And Google loves contextual links.
The more contextual links your site has, the better will be its ranking on Google. And better rankings would give you more traffic.
11. Use Quora
Quora is a question-and-answer forum where people ask their questions and experts share their opinion on it. For bloggers, Quora is not just a Q and A forum site, it is more than that.
Today, many bloggers have started using Quora as a platform to drive traffic to their website. In fact, we have seen a spike in our social media traffic just by answering a few questions on Quora.
Another great thing about Quora is that it has a highly targeted audience. You can drive those users to your website and grow your sales and conversion rate as well.
12. Expert roundups
If you are looking for an easy way to create valuable content, grow your network, connect with like-minded people – look no further than participating in expert roundups. With an expert roundup post, you can crowdsource the article from various industry experts in your niche.
This will help you in associating yourself with other industry experts in your domain. It will also give a signal to your audience that you have a certain amount of expertise in your niche and they must follow you.
With that in mind, your audience would constantly visit your blog, and it will grow automatically.
13. Co-host a webinar
Another great way to grow your blog and to get in front of a large audience is by co-hosting webinars. You can invite an industry expert from your niche to speak on a topic that you cover on your blog.
This would be a great insightful session for all your audience and they would enjoy consuming it.
Plus, the webinar will also create buzz and engagement about your blog and will also help you in growing your brand awareness.
So, if you are serious about growing your blog, then use the power of webinars.
14. Get interviews with others
The next in this list of how to grow your blog is getting interviewed by an industry professional in your niche. This tactic truly works, and we have been using it for a while now. You need to find out the list of most influential bloggers in your niche and reach out to them for an interview request.
Yes, many might not agree but there would be a few people who would be interested in giving an interview. You can take their interview and publish it on your blog.
How does this help you in growing your blog?
Well, you also need to request the person to share this interview post in their network and give a link back to your site. Most of the time they would share the post happily.
This would help you in taking your blog in front of a whole new audience.
15. Create a virtual summit
We agree that meeting people face-to-face works like a charm. However, that does not mean that you cannot create the same excitement and atmosphere in a virtual summit. Virtual summits are becoming a popular way of communicating with a large audience, especially during the times of the COVID-19 pandemic.
Starting and conducting a virtual summit is an easy task. It is a tactic that can help you in generating an immense amount of leads and getting good exposure in front of a large audience.
Apart from this, a virtual summit can also help you in generating backlinks for your blog. And you already know the importance of backlinks. According to some research, backlinks are considered to be the number 1 ranking factor on Google.
We hope that you have got a lot of actionable tips in this guide on how to grow and scale your blog to the next level. Follow these 15 steps wisely and you’ll surely see a difference in your traffic and growth of the blog.
We have seen several positive improvements by leveraging these tips.
You can also consider sharing them in your network so that others can also grow their blog.
If you have any doubts or queries regarding any of these 15 tips, shoot up your questions in the comments below. We would be happy to assist you further.