What is the best day and time to post on TikTok? Every social media platform is a world, and many marketing experts find it hard to keep up with them. It’s not easy to be on top of every trend and new rules that social media users create little by little.
Something very hard to figure out, regardless of the platform, is the best posting times. For this, there’s no rule or a magic wand that allows us to know what works well for everyone.
However, today we will let you know a little about what’s the best time and day to post on the newest social media platform, TikTok.
Straight to the point: What’s the best time to post?
Globally, statistics show that the best posting hours on TikTok are from 4:00 a.m. to 9:00 a.m. and 1:00 p.m. to 6:00 p.m. This is because It’s when its users have free time and are more active to kill leisure.
However, each day is different, and the publications may vary depending on the day. Even a more important point to understand if you are a content creator is to discover which are the most successful days to publish on that network.
TikTok became popular for all the entertainment videos that, along with catchy music, catch thousands of young people around the world. It is currently a network that does not stop growing with certain daily account creations around the world.
A marketing analyst study ensures that the highest levels of user interaction happen on Tuesdays, Thursdays, and Fridays. However, this tends to change depending on where you’re in the world. Nonetheless, this allows you to understand a little better how to use TikTok.
There is no magic formula
We already mentioned this at the beginning of the blog, but we can’t stop mentioning it. In the digital and social media world, there’s no such thing as a magic formula that will allow you to have more interactions or better results in terms of publications.
Each account, each content creator, and each user segment are different. Therefore, you will have different publication times and days. Some factors you must pay attention to discover the best posting time are your users’ location, tastes, lifestyle, needs, and daily routine.
If you want to have a better idea about this information, you should carry out an in-depth investigation. This way, you will know who your audience is as well as their behavior. TikTok’s analytics tools can help you at this point.
How to find the best time to post on TikTok for your audience?
Next, we will give you a short guide on what you can do to get the information you’ll need about your audience with the help of TikTok’s statistics tools.
Step 1: Create a Pro account to access TikTok metrics
Before you even start checking the statistics, you have to take a few minutes to create a TikTok pro account. Once you have it, which is not very difficult to do, you can have a new section in your menu where you can review the statistics of your account.
Step 2: Understand the different metrics
Within the statistics section, you will find some important tabs that you should understand:
- Summary: Here you can have an overview of the views, visits to your profile, and the followers that your account has so far.
- Contents: in this tab, you can see the interactions, likes, comments, and average usage time of your users on this platform.
- Followers: This tab allows you to discover information about how your audience grows, with which content they tend to interact the most, and from where they access your content.
Step 3: identify where your audience is
You must know where your followers visit or see you from.
To do this, you just have to go to the follower’s tab to see the main territories.
Once there, you can convert the hours when your audience connects the most to the time zone that favors you.
Step 4: Find out when your followers are most engaged
It’s also important to have an understanding of which of your content has a better response from your followers.
For this reason, check in the interactions of the post or the videos which one has more likes, shares, or comments.
Once you know this, you can use this information to replicate them and have good results.
Step 5: track your data over time
Metrics will show you the information about the last 7 days.
So, if you want to keep a good record of how your account is doing, you must stay alert.
In other words, you must follow up on the interactions of each publication. Otherwise, it will be harder to see when you’re doing well and when you can improve.
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