How To Do Keyword Research To Get 10,000+ Visitors Per Month. If you want to get a high amount of traffic on your website, then you need to target the right keywords and take your keyword research game to the next level. Without proper keyword research, you won’t be able to get a good amount of traffic on your website.
So, why is it important to learn how to do keyword research? Many bloggers drive traffic to their websites by using techniques like social media marketing, word of mouth, and email marketing. Even the most successful blogs diversify their marketing. That includes strategic keyword research with thoughtful content planning that helps in increasing the organic traffic from Google.
If most of your traffic comes from Google, then it is highly possible that you’ll be able to take your blog to the level of awesomeness.
So, if you want to take your keyword research game to the next level, then we have got you covered. In this blog post, you’ll learn everything about keyword research A-Z in a step-by-step process.
So, without further ado, let’s begin.
What is keyword research?
Keywords research is the process of finding or hunting keywords, words, or phrases that the general audience is searching on the internet. The process of keyword research guides bloggers and SEO experts in creating the content that their targeted audience is looking for on the internet.
The keyword research process also helps content creators and SEO experts and bloggers in coming up with a lot of content ideas.
By doing the proper keyword with the help of SEO and keyword research tools, you can get your answers to the following questions:
- How many people are searching for this keyword phrase each month?
- What are the related keywords those people are also searching for?
- What needs to be covered (and solved) in a blog post on this keyword phrase?
- Who are the other websites competing to rank for this keyword phrase?
Getting answers to these questions is very important as it can help you in making or breaking your blog or website.
Why is it important?
Now, you might have understood what keyword research is. Let us understand why is keyword research important?
If you have been in the blogging and SEO industry for a while now, then you might know that keywords are the foundation of your entire SEO strategy. Without targeting the right keywords, you won’t be able to rank or drive an amazing amount of traffic to your website.
By targeting the right keywords, you’ll be able to scale your website to the level of awesomeness. You can get better rankings, traffic, conversion, sales, and revenue as well.
We spend a few hours finding which keywords to target based on several factors, which are discussed below.
Apart from increasing your rankings and traffic, keywords will also help you in building trust and connection with your audience. So, make sure that you target the right keywords and take your blog or website to the next level.
Starting with seed keywords
To create a successful blog or website, you need to first identify what your target audience is looking for on the internet. If you have decided on the niche of your blog or website, you can start with finding the seed keywords that will represent the broad purpose of your blog.
Seed keywords are baseline keywords that fit your business or niche. They’re the overarching ideas that’ll help you in the planning of the content categories you can later narrow down into more specific blog post ideas.
Today, we will talk a lot about keywords in this blog. Even if you are a newbie in this field, you’ll be learning everything about keyword research.
Just keep on reading the post till the end.
Now here comes the most important topic of this blog which is long-tail keywords. Generally, there are two types of keywords. First, short tail keywords are high in search volume and high competition. Second, there are long-tail keywords that are low in search volume and low in competition.
Long-tail keywords contain 5-6 words whereas short-tail keywords include 2-4 words.
If you have just started with a new blog or a website, then it is next to impossible for you to rank for short-tail keywords because of the immense amount of competition in it.
That’s why you should target long-tail keywords which can be easily ranked on Google even if you have created a new blog or website.
Following are the examples of long-tail keywords:
- Digital marketing companies in New Mexico.
- Digital marketing agencies in Mexico.
- Online marketing companies in New Mexico for startups.
A more narrow keyword phrase like the examples for digital marketing companies above means you’ll have a much greater chance of giving searchers the information they’re looking for.
Of course, long-tail and medium-tail keywords don’t have as high search volume as you’ll get from a one or two-word keyword phrase. But, you’re far more likely to convert these long-tail visitors into email subscribers or paying customers because you’re giving them exactly what they want.
Apart from better rankings and traffic, long-tail keywords will also help you in improving the conversion rate, sales, or revenue of your blog. This means, by targeting more long-tail keywords you can get better sales and profits as well.
High volume and low competitive keywords
With keyword research, we generally focus on targeting keywords with high search volume and low competition. This helps us in getting the maximum amount of organic traffic from Google in less time. Of course, finding such keywords is a tedious task, but if you follow this guidepost carefully, you’ll surely be able to find those keywords.
On top of these two factors though, you also want to target keywords that have a high click-through rate.
If you can find keywords with the right search volume and low competition, then you’ll be able to outrank your competitors easily. This will also help you in getting maximum traffic and SEO value as well.
Now what makes up a high search volume is relative to what you’re writing about and how narrow your keyword phrase is. There are single-word keywords that get millions of searches every single month. Obviously, that’s a very high-volume keyword—and is probably too broad to be worth much to your website anyway.
However, if you’re evaluating a long-tail keyword phrase… high volume may constitute as few as 1,000 to 10,000 searches per month.
How to select keywords?
Now comes another important part of how to research keywords is selecting and completing the keywords based on certain parameters.
Selecting the keywords is the critical factor as it will help you in scaling your blog to the next level.
So, here are the steps that you need to follow while selecting the keywords:
Analyze Google results
The first step that you need to take while finalizing the keywords is to check the Google search results. You need to check what results Google is showing for your targeted keywords. Whether it is showing home-page, category page, blog post, e-commerce product page, or video content.
Doing this process will help you in creating the best possible content for your targeted keywords.
Of course, there may be exceptions in certain cases, but this is the general rule of thumb that you need to follow.
Check for the competition
The next important thing that you need to check while finalizing the keywords is the level of competition. We have already mentioned that you need to look for those keywords with high search volume and low competition.
This will help you in getting a quick ranking and maximum traffic from Google.
If you cannot find such keywords, then start targeting long-tail keywords that will help you to some extent.
Check required backlinks
Now here comes the most important part in SEO. According to research done by Sparto, a top content marketing tool, found that backlinks are the number 1 ranking factor on Google.
More backlinks to content = better rankings. Also, while doing keyword research you need to check the required number of backlinks to outrank the content. Generally, you should go with keywords that require 10-20 backlinks to rank on Google.
Understand the search intent
Until now, you might have understood 80% about keywords and how to do keyword research, and what are the factors that you need to take into consideration while doing keyword research. Now, let us understand something about the search intent, which takes your keyword research skills to the next level.
If you’ve ever used Google to search for any information, you know that you’re not always searching for the same thing (or for the same reason). Your questions and needs probably span a wide range of topics.
Sometimes you are looking for information about your favorite TV show or sometimes you are looking for serious information regarding the product that you want to buy.
Generally, there are four various types of search intent that people mostly use while searching on Google.
The first kind (and the highest level of) search that people conduct online is informational.
This is the most amazing category of keywords by which bloggers try to satisfy the query of searchers by giving information, advice, tips, and strategies about particular keywords.
Informational searches are usually done to find things like tutorials, tips, advice, solutions, and other mechanisms that help the searcher educate themselves on a particular topic.
The second type of search intent is navigational.
This kind of search intent is done by people who already know what they want and on which website they want to go for. Google helps them in getting onto that website.
People do this type of search on Google because they don’t know the exact URL of the website.
As the name says, this type of search is done when people want to buy any specific product or service from the web. Say, for example, when you want to buy an iPhone, then the following are the searches you might make on Google.
- Buy iPhone under $1000.
- Back color iPhone for 2021.
- Cheap Apple iPhone.
These types of keywords show the transactional nature of the searcher. By targeting these keywords in your content you can skyrocket your sales and conversions.
Commercial searches are done by people who want a product or service but haven’t picked a solution yet. They may be caught between multiple choices and searching for pros & cons—or they could search for something local to pick up the product nearby.
These four categories of searcher intent and keywords have some crossover, but they’re a good starting point for your blog or website. If you haven’t yet monetized your blog, then by targeting the commercial and transactional keywords you can take your income to the next level.
Informational and navigation keywords won’t help you take your blog income to the next level.
Even if you’re focused on an affiliate marketing revenue model where you’re not selling a product directly to consumers, commercial and transactional keywords will help you a lot.
That way, you can educate and send them toward a beneficial product or service you recommend.
Keyword research is the most important part of blogging and SEO. It can either make or break your website or blog traffic. If done properly, it will surely help you in taking your blog to the next level.
With this guide on how to do keyword research, we have tried our best to cover A-Z information about this topic. Still, if you have any doubts regarding keyword research, then shoot up your question below in the comment section.
We would be happy to assist you with the best possible solution.