The health business has been a trending topic since the beginning of the year. Although the health sector is traditionally conservative and uncreative, it still needs the elements of marketing and advertising. Because of this, in this blog, we will show you the best 10 marketing strategies for doctors. Learn the 10 marketing strategies for doctors.
Why is digital marketing important for doctors?
In the digital world, the internet is our best ally, and it’s where we can get anything we want. From the latest movie to the office closest to your home. That’s why digital marketing for doctors is crucial as it allows you to be part of the landscape of doctors in your area.
Each specialty, recent graduates or doctors with many years of experience are easy to find on the internet. Digital marketing strategies will help you stand out from the competition.
There are many marketing tools and strategies that you can use to attract new patients. The most important thing is that you understand what they are looking for and offer them that.
Understand inbound marketing
How can you really understand what your patients want? The first thing you must understand is what inbound marketing is.
This is a marketing technique also known as pull marketing. It was designed to attract potential customers by offering relevant content geared to their consumer needs.
Although many believe that this technique is based on only the content that attracts the consumer, this isn’t the case. Certainly, content is one of the most important elements.
One of the myths about inbound marketing is that the most important thing is the content. And yes, we cannot deny it, content is a very important element that helps you to reach your audience.
However, in inbound as well as in the field of health, the user should always come first.
Why? Because the purpose is to enchant them.
This way, you will be the first thing that will come to their mind when making any type of consultation.
For this, when creating content, you must think first of the customer, what they like, and what can easily attract them.
Segmentation is the first step
Within advertising, it’s important to know your clients, since not all of them need your services.
Here, we don’t want you to spend time and money on advertising for the wrong people.
Digital marketing has the advantage that your ads are presented to the ideal people without interrupting them. Advertising in the digital world seeks to offer an experience and not just sell something. Thus, the main point is to connect with them.
Investing can make a difference
Although indeed, one of the best ways to grow and position yourself on social media is through organic growth, a little investment does not hurt.
Digital marketing investments are only lost or erased when you decide. That’s why in digital marketing content that is easily recyclable is essential.
These can be used on your websites, on your social media accounts, or collect more material and turn it into something new. The more content you have, the more interaction you will have with your potential patients. As a result, you will get more income with your marketing strategies for doctors.
Learn about the best marketing strategies for doctors
The health sector can be one of the most interesting to work on when developing marketing strategies. Here, are some of the strategies that will help you find and attract new prospects and thus grow your business:
Make content accessible, educational, and mobile-friendly
One of the barriers that many doctors face is making content accessible to their audience.
The issue of accessibility lies in creating material, text, or audiovisual, that is informative and entertaining to read.
Forget about writing with scientific language unless it’s very necessary, this way it will be much easier to understand.
For your potential followers on social media or your website, you are not only an excellent doctor.
Consumers look for people with a human quality who represent a brand, in this case personal, but who is close to them.
Besides, when making educational and informative content, many will consider you as one of the leaders in this field. Journalists, scientists, and students seek support from experts on these issues.
Another point of great importance is to have your social media and website on easily accessible platforms for smartphones and tablets.
It’s been a while since our cell phones became an extension of us, that’s why companies and brands must adapt to it.
Marketing campaigns paid with a specific target
We talked about the importance of investing in social media and the internet before. However, we turned it into a marketing strategy to explain it in greater depth. Each paid ad and campaign is a great opportunity to find patients.
It’s proven that out of all your followers on Facebook only 10% see your content. That is to say, that if you have ten thousand followers only one thousand of them will be able to see your content. Here, paid investment becomes necessary.
That’s why you must create paid campaigns as part of your strategy and more if you do them thinking about a specific target.
Use Google Maps for your patients to find you, Marketing strategies for doctors
In digital marketing, the importance of using Google Maps to do local SEO for hospitals or doctors is of great help.
SEO is the accumulation of strategies used to make content visible on social media and websites. This optimization helps you to position yourself on the first pages of Google. To do this fully, it’s best to use platforms such as Google My Business, Google Maps, and Google Console.
The best and what is giving good results is the work of local SEO so that your users find you easily and get closer to you. This is super useful in emergencies where we don’t know who to turn to.
Distribute your content
The best strategy that many brands have is that they invest in reusable content. This is usually done to redistribute on other platforms. If you posted something in your blog to your website a few days ago, you can turn that same content into an Instagram carousel. Another option is to make a video for TikTok, depending on the target of your brand, or a thread on Twitter.
The most important thing is to do an entire email marketing campaign so that you can distribute that content. You can use this as a subscription through your website. After this, send relevant content to each of your followers every week. This way, your clients will be updated on what you are doing and you will be in their minds.
An advantage of email marketing is that it’s powerful and doesn’t depend on pay-per-click campaigns forever or your social media. Email marketing allows you to directly contact your followers and in a personalized way. Besides, it’s ideal to help you with the statistics of your followers, who they are, and what they prefer.
Present real-life cases, Marketing strategies for doctors
Your work must speak for you, not only about your services. For many, reviews are the most important, so show part of your work on your social media.
For example, you can share the experience of your clients and what they think of you as a professional.
Of course, this can be a double-edged sword, if the reviews are a disaster perhaps it’s better not to post them. However, be proud of those that contribute a lot to your professional profile.
An example of the testimonials that you can use is the “before and after”. These are super important when deciding since your client might want to see your previous work and what you are capable of.
In the case of doctors, hearing how you have helped your patients build trust in you as a professional. Thus, create a testimonial campaign either for you to have on your website or your blog. This will help you to encourage your patients to leave a review on your fan page, or your Google profile.
You can also offer discounts or promotional checks, or enter contests to win a free consultation, etc. In some cases, you can run “invite a friend and both of you get a half-price consultation” promotions.
This will not only bring you more customers, but you can also ask people to be part of both your website and social media. Finally, if they are satisfied with the service, they will recommend you to others and so on.
Discover your added value
When it comes to marketing to doctors, the differentiators you offer your potential patient are the juice of your advertising message.
This message is what you want to transmit to new potential clients through your different communication channels.
The most important thing at this point is self-knowledge. To do this, you must first discover what makes you different from other doctors in the same field.
Once you master what your added value is, patients will feel more confident and select you over the competition.
Create a website, Marketing strategies for doctors
We already talked a lot about this in the blog, but we must say it again because it is very important.
Brands, personal or business, have a website to build trust and introduce themselves to new customers.
Websites are the new form of presentation in the digital world.
It has much more space than a small piece of cardboard and allows you to communicate directly with the brand in seconds.
Discover the advantages of having a website
There are many, but here are the main ones:
- It helps you to be perceived as someone of greater authority: a specialist doctor is perceived by their patients with greater professionalism compared to someone who doesn’t have it.
- A website makes you present 24 hours a day. Websites are active 24 hours a day, 7 days a week. This means that you can attract patients at any time.
- It’s a basis for attracting patients. You need a website to implement most internet marketing strategies.
- Gives you international visibility: many patients outside your borders are looking for specialist health experts like you. Thanks to a website they can find you and contact you.
- Allows you to have a better understanding of your potential patients: tools such as Google Analytics allow you to know which sections of your website your potential patients visit. This, in turn, provides you with a greater understanding of their behavior.
Within the cover or landing page, it’s ideal that you communicate what your value proposition is.
The “About” page is where you will display your complete resume with each of your jobs and experiences in the area.
The “Services” page should show a list of symptoms and conditions that you treat, as well as the procedures you perform.
The “Contact” page is perfect to show the map to get to your office. Besides, you can show your address, phone, WhatsApp, and any other contact method that you have available to patients.
Social Media: focus on the two most popular platforms, Marketing strategies for doctors
We already explained the importance of being on all social media platforms, but sometimes it’s better to focus all our efforts on those platforms that will give better results.
These two most popular platforms are Facebook and Instagram.
Ideally, create campaigns that work differently for each platform.
Advantages of social media for your business:
- They quickly reach patient segments that might be looking for your medical services.
- It’s easier to retain an audience of patients and potential patients.
Being on many social media platforms is going to generate very bad results in your marketing for doctors. What’s worse, this can even be more negative if you don’t have the time or the staff to do things correctly on each platform.
Although yes, the ideal would be for you to have a presence on each platform, what’s important is to create quality content and strategies. Concentrate on the most important social media platforms, with the largest number of people and that have the closest users to your age target.
The trust factor is paramount in your work area. The patient who goes to your office for the first time almost always arrives because someone recommended you. That’s why the best thing you can do is work on marketing strategies that help you build customer loyalty and give them the confidence to go on their first appointments.
These are some of the most used tactics to build trust among potential patients:
- Create a Blog and publish articles of interest to your clients.
- Open a profile on LinkedIn and interact with groups.
- Share useful health tips on Social Media.
- Share your story, your knowledge, and experience on your website.
Offer Talks and Conferences. Marketing strategies for doctors
Get literally on the stand. There is no better marketing, advertising, and public relations strategy than to consistently present yourself to a large audience.
In the last year, doctors have adapted to social distancing measures and now hold online conferences.
Thus, accept invitations to speak at schools and colleges.
On the other hand, also try to offer this service in the business sector.
BluCactus, your ally in Digital marketing
BluCactus international marketing agency serves clients all over the world.
The creation of web designs and SEO positioning in online searches.
Besides, our group of experts is dedicated to helping businesses and brands succeed in one of the most competitive sectors in the market, the digital world.
BluCactus will accompany you every step that your brand takes.
This online marketing agency, based in Dallas, TX, seeks to strengthen your image as a brand and take it to the next level. Marketing strategies for doctors. Don’t wait any longer to have the help of the best specialists in digital marketing and contact us through our social media or website.
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