How Automotive Brands Can Win Digital Customers. Automotive businesses can’t run away from the new era of technology. Because of this, they must adapt to it. Before, it was enough to promote through magazines, billboards, and television commercials. However, this isn’t the case anymore. Thanks to our digital world, advertising is now cheaper, impactful, and direct. Thus, automotive brands took shelter in this new world 2.0 to keep growing.
If your automotive business is just starting in the digital world, we know it can be hard to start. Because of this, in this blog, we will show you the best marketing strategies. Thanks to it, you will know everything you need to win digital customers for your automotive brand.
What is digital marketing?
Digital marketing comprises all the advertising strategies that brands use to promote themselves. They use these on social media and other different media for their commercial purposes. Its origin dates back to the 90s when offline advertising techniques saw face to face with the Internet. Now, everything has to do with the digital world and what it offers.
This type of digital promotion has changed a lot during the past few years.
From its techniques and tools used to the possibilities that it offers, digital marketing hasn’t stopped. Besides, as time goes by, it will keep changing and adapting. Thus, it won’t stop any time soon and brands won’t stop using it.
Importance of Digital Marketing
Thanks to the internet, it achieved a great position within many kinds of markets. Thus, by using it, brands can easily get new customers and expand around the world.
Besides, with the help of digital marketing tools, you will know what your clients want. For this, you must use the metrics and different analysis tools that marketing offers you.
Main Digital Marketing tools
To perform the actions that will allow your brand to grow, you need different digital marketing tools. Without them,digital marketing wouldn’t be the same as we know today. Some of these tools can be hard to understand, while others may not.
Now, depending on your brand, you should or shouldn’t look for the tools that best suit your marketing strategy. On the other hand, the amount of people in your community is another thing you should keep in mind for this. Next, we will name some of these tools:
- Content marketing.
- Social media marketing.
- Display Marketing.
- Affiliate Marketing.
- Email marketing.
Some Digital Marketing strategies
Even if these are kind of new, they get the best results. They comprise programmed software that performs a set of actions. All of them determined on their own. You are the one who specifies these actions. Thus, allowing you to not meddle in customer-brand communication.
What’s great about them, is that you don’t a lot of time to program them. This is because they are easy to code and deal with. However, they are also great for optimizing your time as a brand.
With the help of bots, you can make simple tasks even easier. For example, communicating with a customer and help them to solve their questions. This is like a live chat where visitors can feel comfortable within the website.
Once you customize the user experience with the help of bots, you can ask your visitors a few questions.
This way, you can get information about what they like, their most often asked questions, and everything you need to know about them. By doing this, you will be able to improve your website and brand.
You can also describe the leads after programming a series of questions.
These will show in which stage of the sales funnel the customers are. Thus, speeding the purchasing process.
Live Streaming is one of the most innovative ways to promote your business. Thanks to it you can spread your content and reach new customers on different platforms. Besides, experts project its market as one of the fastest-growing industries. What’s more, they predict that by 2021, its value will be over 70 trillion USD.
Facebook Live is one of the most chosen platforms for Live Streaming. It has millions of users who interact regularly. This, in contrast to other streaming apps.
Next, we find Instagram Live. This is a social media platform known for celebrities and influencers who share their experiences with products and services. For this, they use all the tools that Instagram offers them, and Instagram Live is one of them.
On the other hand, YouTube, Twitter, and Vimeo also exist. These platforms are very popular, and what’s great about them is that you can schedule your transmissions. This way you can let your followers know when you’re going to make one.
Thanks to Live Streaming platforms, all brands can make interesting content for their followers. As a result, this allows them to increase their engagement, attract new clients, and improve their marketing strategy. Besides, thanks to them they can also achieve a better SEO positioning and increase their conversions.
The automotive sector in the world 2.0
It is well known that the automotive sector tends to give the feeling of adventure, adrenaline, and, in many cases, luxury.
That’s why the arrival of different brands and businesses in this industry didn’t wait with the growth of online platforms and the heyday of the Internet in the nineties.
From international car brands to local dealerships they should move all their advertising campaigns offline to online. This will achieve better results for your sales and promotion objectives.
How to win digital customers for automotive brands?
In this blog, we will present the best strategies to win digital customers in the automotive sector. Some of them are:
Although we already know that having an online account or channel to promote your products is very important, many of the purchases are still made offline. That’s why many automotive companies and brands have chosen to carry out strategies to know the number of people who are willing to buy their vehicle online.
Automotive brands tend to work their marketing processes in a fragmented way. That is, each of the advertisements is aimed at different people and doesn’t have a fixed target customer.
This’s why one of the best ways to link channels is through social media ads. This is where marketing and advertising teams can work together to create ads that are truly targeted to their customers and audience.
An example of this could be when a TV ad calls for action for viewers to follow the brand on social media for more surprises. In this sense, you can also invite users on social media to follow your website and visit your online store.
The importance of social media for car brands
The data revealed by a recent study by the CMO Council explains the importance of social media for car brands. In the study, they explain that 38% of consumers said that they consult social media to make their next car purchase. On the other hand, 23% of buyers use social channels to talk about their experience when making a purchase.
By this, we mean that traditional shopping is changing because people prefer to view them online.
The idea is that your business in the automotive sector finds new innovative ways of reaching customers by attracting them with entertaining and relevant content. You can also use social media as an example to build the loyalty of your brand and position it in the minds of the followers.
Another point that must be taken into account is that many of the opinions and decisions that a client has about your brand are attributed to your online presence. If the experience of many clients has been negative and they talk about it on the internet, it will very hard for you to improve that reputation. As a result, you will not be able to reach new clients.
Reviews generate great interest
As we explained before, reviews can create great interest in the brand. However, if you only get bad reviews, your business won’t go far.
That’s why all automotive brands must have an idea of how important customer testimonials are for the company. Remember, they can drive you or destroy you.
Besides, potential customers will look at the reviews of your business that are on the internet or in the comments of a social media post.
Because of this, you must create promotional campaigns focused on working with positive testimonials and opinions of customers.
In a secluded section of your online store, you can collect many of the testimonials from your past customers. You could also use some type of audiovisual material to collect videos of the people who feel the most connection and loyalty to your brand. You can then post this video on social media, television, or on the website itself.
The main goal of this testimonial strategy is to offer credibility and trust to potential clients. They should also feel that your brand is the ideal one to do what they need. By placing the real testimonials of your past clients you are giving yourself a credibility base in front of future clients.
Offline meets Online
This is one of the most interesting.
Here you make a total union of everything that happens offline to join it with online strategies.
With different strategies and customer research, you will run campaigns that motivate customers to make purchases online.
The best thing you can do if your business doesn’t have an online presence is to make a simple and not too complicated transition.
Create an online site to offer the detail of your dealer or business in the automotive sector.
Within the website, you can show the information about the place, the different forms of contact, and the types of vehicle you offer. What’s more, you can also book appointments so that your clients can test drive them.
Another option that you can offer your customers online is the vehicle configuration tools.
With this tool, buyers can test the car models in different colors, with different accessories, and give them an estimate of how much these extra items will cost.
One of the things that visitors to your website will notice and that’s very important to them, is how fast you answer their questions.
Every brand should have space for visitors to contact them directly with their questions or make test requests.
The response to each of the emails or direct messages must be answered in the least amount of time possible. This will be the difference between a sale and a dissatisfied customer.
Car buyers use different Internet platforms to research in large numbers. But they also investigate the more traditional channels such as magazines, television, and the dealers themselves. The competitive advantages are huge for brands that can provide a joint experience to customers.
Tips for Automotive Digital Marketing
If you want to get into digital marketing for your automotive business, the most important thing is that you take into account the following tips.
These will help you better convey your brand message and effectively reach more customers.
Know your customer, How Automotive Brands Can Win Digital Customers.
With the help of the marketer, your brand should spend time researching and studying to identify who your target audience is. However, this is not the only thing they must do, they must also understand the behavior of the target consumer. This includes both offline and online, as well as their needs and desires.
Once you know who your ideal customer is, you can start working on your digital marketing strategy based on that research.
By doing good analysis and study of them, your automotive business will achieve the proposed goals to get more customers and position itself in the digital world against the competition.
Create great and entertaining content, How Automotive Brands Can Win Digital Customers.
Strategy content should be entertaining, educational, and relevant so that users feel included. You should also offer them information of interest to them. The contents must be varied and original. For this, we recommend using different tools to create car videos, images, or create blog posts.
Another way to create content that helps get you started is by using content from other industries or subject matter experts and giving them credit.
Ideally, share their content on your own social media accounts or website. This way you will create some kind of digital alliance with them.
Segment key search terms, How Automotive Brands Can Win Digital Customers.
Car brands need to be aware of the potential of the search. This is done to target terms that are commonly used by clients in the research phase.
This should be done for both organic research and paid ads.
Paid ads have the best results in the short term. However, organic growth is ideal for creating a stable and sustainable business.
Those customers who continue to search for you in the long term will do so for your content, but everything must start with the keywords to attract them.
Be prepared whenever and wherever, How Automotive Brands Can Win Digital Customers.
By this, we mean that you must be where your customers are. You aren’t the only expert who knows all about car topics and that wants to sell. Also as a brand, you must show a human side of your company and how it’s willing to support your customers whenever possible.
You can do this both in offline marketing strategies and in social media platforms that are suitable for your business. Everything will depend on the objectives you have and what audience you want to reach. What’s important here is to stay close to your customers as much as possible and be ready to solve their doubts and concerns.
The ideal social platform may vary by audience, but this is where customers will discuss the pros and cons of vehicles or are surprised by the images of new models.
BluCactus, your ally in Digital marketing
BluCactus international marketing agency serves clients all over the world. How Automotive Brands Can Win Digital Customers. Our specialty? The creation of web designs and SEO positioning in online searches. Besides, our group of experts is dedicated to helping businesses and brands succeed in one of the most competitive sectors in the market, the digital world.
BluCactus will accompany you every step that your brand takes. This goes from the creation of the branding of your business to the creation of content. Our focus is on supporting you with the development of your website or the administration of your accounts on social media.
This online marketing agency, based in Dallas, TX, seeks to strengthen your image as a brand and take it to the next level. Don’t wait any longer to have the help of the best specialists in digital marketing and contact us through our social media or website.
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