The best Marketing guide for TikTok.When it comes to the most popular social media platforms, TikTok is leading the way. Today, it’s one of the favorite platforms of the public, especially young ones. However, companies and institutions have taken TikTok into account to reach their target audience. So, due to the number of people who use TikTok, we want to offer you the best marketing guide for TikTok. With it, you’ll be able to easily take advantage of this platform.
You may have a lot of questions about it, but don’t worry. Today, we will answer all of them. If you choose to use TikTok, you should do it correctly so that you can achieve your goals. Regardless of your brand goals, you can use this popular platform to gain good visibility.
Of course, some brands can get more benefits than others by using this platform. Today, you’ll find out if your business is part of them. That’s why, before using this platform to boost your brand, you must know its characteristics.
Take into account the following data from this social media platform
Before using this platform to position your brand, you should take note of the following:
TikTok has become more relevant among young people between the ages of 16 and 24.
Knowing this is very important for your brand.
After all, this will determine whether young people are the ones your brand needs to meet its goals or not.
For example, if your audience is over 30 years old, it may be more convenient for you to opt for platforms such as Instagram and Facebook.
Regarding demographic segmentation, we can observe the following data:
- Women: 44.4%
- Men: 55.6%
As you can see, there is not much difference in these percentages. As a result, you will have to be smart when using certain filters to capture the attention of these users. Besides, for your segmentation capabilities to increase, you must understand that the average time a user uses this application is 52 minutes. This means that you will have enough time to create a solid marketing strategy.
Creating your marketing strategy: what are the right topics for your TikTok account?
As long as you create a good marketing strategy, it will be possible to adapt your brand to this platform. However, it will be much better to have an audience that really cares about the content you offer. However, you may not have enough time to keep an eye on how your marketing strategy is working. In this case, you can hire the services of a marketing agency.
If you have decided to use TikTok, one of your main goals should be to grow your account as quickly as possible. To achieve this, you must choose more suitable topics to start with.
Compared to other platforms like Facebook and Instagram, this platform turns out to be more fun due to its visual content. For this reason, creativity is one of its main pillars when it comes to creating content for this platform.
These are some of the most impressive topics on TikTok:
- Video game
Details to take into account
Once you create a TikTok account for your brand, it’s important to know that there will be some control when communicating with users.
This is what makes this platform different from others such as Instagram.
As a result, TikTok consists of user-generated content. In this sense, once a user creates a video on it, others have many ways to interact with it. Some even create more content based on it.
Make good use of conversion types on TikTok
How do the types of conversions work on TikTok?
The audience that lives on TikTok doesn’t respond well to direct sales.
Because of this, your brand will need to focus on creating a good marketing strategy to gain recognition.
This platform grants a lot of notoriety, as long as you never forget that direct sales on it will never be the right way. As a result, the types of conversions that work on TikTok are related to conversation and brand image.
Do you want to get your brand known on TikTok? Create your account
How to create an account on TikTok? For your brand to start interacting with TikTok, you must create an account. For this, you will only have to follow the following 2 steps:
Select the registration form
Even if there are several registration options, the fastest method will be by entering your email address.
Create a password
You choose the password you will use for your TikTok account. For this, you must create a safe and secure one with the characters needed to create it. In this sense, only you or your marketing team should know it.
Through these 2 simple steps, you can quickly create your TikTok account. You must know how to differentiate between a person and a brand account. After all, you will focus on enhancing the marketing strategy that you’ve idealized for your brand. So, you need to switch from a personal account to a Pro account.
What are the characteristics of a pro account?
- It allows you to have access to a greater number of functionalities to improve your content. Besides, you will find very interesting tools to boost the performance of your account.
- You can add interesting information to your profile, such as a contact email or a link to your business website.
- You will have access to detailed statistics. This way, you can be aware of the growth of your followers and the reach that your brand is having.
The next step will be to verify your TikTok account
By having an account on TikTok, you should take care to review the progress of your actions. That’s why you must take into account all the functionalities of this platform. This way, you will be able to analyze your marketing strategy. On the other hand, you will be able to grow effectively on this platform until your account is verified.
Why is it important to verify your account?
How many users does TikTok have? Today, this platform has more than 800 million users. For this reason, if your account reaches the expected success, it could be plagiarized by another user. That’s why it’s so important to have a verified account for your brand.
Among the benefits of having your account verified, it is worth mentioning:
- Your SEO will improve considerably on this platform, which means that users will be able to find your account quickly.
- If your profile is verified you will avoid plagiarism.
- There will be no doubt about the veracity of your brand, so will avoid fraud and improve your user’s trust.
To enjoy these benefits, you should know the 3 options that are available to verify your account:
- In the case of being a very famous person on social media, the verification process will be done automatically.
- If your content is high-quality, your account will grow quickly due to its visibility, which means that It will reach virality.
- To achieve some of the above two options, you must be consistent in your marketing strategy and work with a lot of discipline.
Tips to help you verify your account
A tip is never too much, so here are a few interesting tips to verify your TikTok account:
- Join the trending challenges.
- Focus on creating quality content.
- Use existing songs for content creation or create some new songs.
- Use the hashtags of challenges to reach a greater number of users.
- Start following users related to your industry. This way, you will improve your interactions.
For example, if you have a fashion store brand, start following brands or influencers related to the fashion world.
Customize your profile on TikTok
After creating your TikTok account, the next step will be to customize your profile. To do this, you must have a profile related to your brand.
Here are the steps you need to take to personalize your profile on TikTok:
Choose a profile picture
This could be your brand logo or another element recognizable and related to your business. Remember that your profile photo will be the first thing the user sees before entering your account.
Put a good description
In this section, you must clearly explain what the user will find in your account. The description is very important because it will complement your username and profile picture.
Get your creativity going
When filling in the description, you must be creative and add fun phrases, emojis, and everything you need to let people know what your brand does.
Don’t forget to include the link to your website
The link to your website must be included in the description. Besides, you can also add the link of other platforms where you upload your content such as Instagram and YouTube. By following these steps you will ensure your brand’s success on TikTok. Besides, it will also increase your other social media accounts There’s no doubt that this will be very helpful to create a stable community around your business. This, in turn, will be a great advantage for your brand. Following this point, you must also learn…
How to optimize your profile on TikTok?
Do you already have your personalized profile? Now the next step will be to understand the algorithm. This way, you will increase your chances of success. Most people doubt themselves when uploading their first videos. Because of this, we offer you this complete guide to allow you to understand how to use marketing tools.
How does the algorithm work on TikTok?
For the algorithm to work correctly, you must pay attention to the next
There must be user interaction
This point is fundamental in all social media since user interaction will always add value to your brand. That’s why if users on TikTok interact with your content, you will get greater reach.
Add interesting information in videos
For the algorithm to work properly, marketing experts recommend adding certain information to the videos you upload to it. That is, take into account details such as the copy, the hashtag, or popular sounds.
Set up your account correctly
When your account is set up correctly, TikTok can read it efficiently and then display your content in the countries and language of your interest.
To upload videos to TikTok you must follow the next steps
Before uploading videos to TikTok, verify that you have perfectly complied with the following steps:
- Create your profile.
- Customize it the right way.
- Optimize it efficiently.
- Understand TikTok’s algorithm.
If each of these points has a positive check, it means that you are ready to start uploading videos on this platform.
How to upload videos on TikTok?
- Login to your account and press the button where the “+” symbol appears. By pressing this button, you will observe different options for your video.
- If you want to upload a video to TikTok directly from your gallery you can do it, or if you prefer you can record from the App.
- Select the length of the video. Usually, TikTok videos last around 15 to 60 seconds. Time can also be measured in MV, since it is an internal creator that you can use in the form of slides internally in the App.
- After all this, you must tap on the sound button. This option will be found at the top of your screen and will allow you to have access to the most used sounds on the platform. You can also access the sounds that you have added as favorites.
The next step will be to edit the video
These are the options available for editing your videos:
- You can control the speed of the recording.
- You will find a 10-second countdown timer.
- Position the camera from the front for easier recording.
- You will have access to different filters provided by TikTok.
In TikTok, you will have the opportunity to find a wide variety of filters to give your videos a different touch. Also, after having recorded your video, you will have access to other modifications:
- Volume modification.
- Trim the video.
- Insert different effects, emojis, texts, and much more.
Discover the different types of advertising you can find on TikTok
How are you liking this marketing guide for TikTok so far? We have explained all the steps that you must go through to create an account on this platform.
Now, if you want to promote your brand through TikTok, we’ll show you some options to do so. Through them, you’ll be able to create interesting advertising campaigns.
Let’s start then! These are the types of advertising you can find on TikTok:
Hashtag challenge ads
In these ads, there must be a challenge proposed by the brand. For this, you must create a challenge and upload the video with a hashtag that identifies it. This way, if the video goes viral, the brand will reach a higher number of views.
This advertising consists of using effects including elements of a brand, to achieve greater visibility.
Brand takeover ads
With these types of ads, brands can control their home page.
That is, once the user views the ad, they will not be able to exit until it ends.
As a result, through the impressions and clicks on the ads, you can measure your metrics.
Gamified Branded Effect
This type of advertising also works with filters. You can use these to encourage your users to imitate different dances or facial expressions.
These happen to be the most common ads on TikTok, and they work very much like Instagram stories. To observe the effectiveness of this type of advertising, you must be aware of its views, impressions, and numbers of clicks.
These types of ads have the power to attract the user’s attention since they are played for 60 seconds on full screen.
This turns out to be the simplest advertising since you only have to work on placing good hashtags to get more users.
This is one of the best options for good advertising on TikTok. If the most recognized tiktokers agree to collaborate with your brand, you can positively increase your reach.
Apply a good marketing strategy to your TikTok account
When having a TikTok account, your marketing strategy must be well planned, so it must include the following elements:
TikTok is one of the best platforms for brands to interact with users. This is because the brands themselves can create their content and then upload it to the platform. Besides, every time a user enters a social media platform, they are investing part of their time. Because of this, you must make their time worth something.
This is very important in TikTok, as well as keeping up to date with the current trends. For this, you must be aware of everything that happens within it. In this sense, you must also keep in mind that these trends tend to change very fast. Because of this, you must pay attention.
Humor is part of this platform. After all, most often than not, those videos that viral usually consist of interesting parodies. So, try to take part in them to encourage the user to interact with your brand.
Your metrics shouldn’t focus on impressions or clicks, what’s important is to focus on creating original content and then analyze its acceptance level.
We have already mentioned that both challenges and trends have great weight in TikTok. For this reason, you should create fun and original content to increase the chances of your videos going viral.
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