The best marketing strategies to be successful in the decoration and furniture industry. We can’t deny that all companies need marketing strategies to move forward with their business and reach their goals. However, some people think it’s hard to use these strategies with businesses that sell furniture or any kind of home decor. So, since we all now live in a world of technology, all companies must find a way to adapt to these changes. Furniture and decoration are no exception.
We all, at some point, have gone to a furniture store. Always with the need to buy a piece of furniture or to give a change to our home.
Over time, e-commerce has influenced this business sector. Now, they too have had to use social media and other types of media.
The aim of this is, as always, to make themselves known and attract more customers.
For this, they have had to innovate using these different digital platforms adapted to their business.
In this article, we will mention some marketing strategies that you can use if you are part of the entrepreneurs who dedicate to selling these types of products.
At BluCactus, we always bring you the best option for your business. We are a marketing agency committed to our clients and we always focus on their well-being.
Now, because of the Covid-19 pandemic, many people have stayed at home. This is a great opportunity for sellers of these specific products.
So, because of this, there are a lot of people who have decided to apply some changes to their homes. Some of them do it out of boredom since they spend most of their time at home. Thus, now is a good time as any to put in use some marketing strategies and grow your business.
What are the companies that make up this sector?
Marketing strategies for the furniture and decoration industry, Furniture sector
All those products that people buy for their homes, offices, and places like stores, are what makes up the furniture sector.
These are objects that we all use for our daily and essential activities.
Some examples can be a bed to sleep in, a dining room to eat, a chair with a desk to do office work, etc.
As you may have noticed, most of the products offered in this sector are beds, furniture, shelves, chairs, tables, and kitchen furniture.
These are basically the articles that we can always find in this sector. So, if you wanted to enter this industry, you already know the range of products that you can offer to your customers.
Normally the materials used to build the furniture are wood (cherry, pine, oak, among others) and metal. However, we can also find some pieces of furniture made of plastic. Besides, this is one of the best recyclable materials. That’s why this is a good opportunity to start a business. It can even be more perfect if you don’t have a lot of financial resources at your disposal.
What’s important is that there is a wide amount of ways to build different furnishings. Thus, you don’t have to worry if you haven’t figured out how to do it yet. There a lot of options where to choose from.
On the other hand, all those stores that sell products like mirrors, paintings, lights, plates, and candles make up the decoration sector.
Not only that but it also sells decorations for celebrations like balloons for example. So, these industries often work together because their products are alike.
Besides, they also work well together inside a house. That’s why a lot of furniture companies also sell decoration products.
Thus, this is a good strategy to use. The reason why is that it offers a wide range of products in one place.
What are the key marketing strategies for furniture and decoration companies?
There are many marketing strategies that companies use for this sector.
First of all, you must know who your loyal and potential customers are.
This way, you can better tailor your product to meet their needs.
In BluCactus we’ll give you some marketing strategies for furniture and decoration companies.
We are sure that they will help you to start in this business:
Give a good description of the product:
This point is for all those entrepreneurs who offer their products on their website or any social media platform.
E-commerce has been very good for this sector.
This is because it attracts every day more users to this type of product.
However, when viewing a piece of furniture on a shelf or on a website, potential customers would like to know a thing or two, such as:
- What’s the length of the product: For example, if you are selling a shelf on your website, you must show what the measurements are. In this way, potential customers can get a picture of the product in their head, and know if it will fit perfectly in their home or if they need another smaller or larger shelf.
- What material is it made of: We already told you the most common materials. But, you still must tell your customers what the materials that you offer are. They aren’t guessers and even if they do know, you should still do it. That way they will know if they can find what they want with you.
Marketing strategies for the furniture and decoration industry, Variety in colors and designs:
We recommend offering a wide variety of colors and designs. This way customers can choose their favorite and the one that best suits the needs of their home.
Finally, don’t forget to use a good photo to display your product on a website. A good photo must have the right angle, the right environment, and, above all, excellent lighting.
All of this is key to offer a good article on a website. You can use your own page or an advertisement on Facebook or Instagram for this. The inclusion of videos, where you showcase some of your products is also a good idea. In them, you can place your furniture and décor products in the same space.
This way you will give potential customers some ideas on how they can decorate their own space.
Other marketing strategies for furniture and decoration companies
If you want to increase the success of your store and are interested in selling these items, it’s important to use other marketing strategies for furniture and decoration companies:
Use digital advertising:
Digital advertising is a good option to make yourself known on the web. Offering your products on another page can bring you a lot of benefits if you use it well. Remember to create an advertisement that doesn’t come off as invasive. If you do this it can annoy and scare off potential customers.
So, for this, you can use a lot of types of digital advertising to attract customers. For example, you can use banners on websites, stories on Instagram, or an ad on Facebook. If you know any other social media platform, try to see if you can also advertise there.
So, as you can see, there are a lot of options for the creation of marketing strategies for furniture and decoration companies. The only thing you have to do is choose the one that best suits the needs of your business.
Marketing strategies for the furniture and decoration industry, Start making yourself known on social media:
Creating a Facebook page or a business account on Instagram is a good option to start promoting yourself and thus attract potential customers.
Before this, you must establish what the objective of that social media platform will be for your business. Do you want more clients? Do you want to offer all your products to increase sales? The objectives must be very clear so that you can get the most out of that platform.
Without a doubt, you will also be able to offer details about your physical store -if you have one- so that customers can go and see in person the different furniture and decoration products that it offers if they wish.
Enter the main Google search engines:
Marketing strategies for the furniture and decoration industry. This one of the most important marketing strategies for furniture and decoration companies. The reason for this is that this industry has had a new boom with the Internet.
However, even if this isn’t a popular sector within merchants, your company must be in Google search engines. How can you achieve it? There are a lot of ways to do this.
- The meta description (what our website is about)
- The keywords
- An easy to identify URL
Finally, the website must have good text content along with an attractive design. Remember that this must be adapted to the client’s needs and that it answers all their questions.
Tips for starting a furniture and decoration store in 2020
We have talked about the importance of having an action plan set to meet the goals of your online business.
But, besides, some basic tips will help you achieve the success of your store in 2020.
If you are starting your business or if you already have a physical business and want to take the digital leap, you must pay attention to the following tips.
Here are more marketing strategies for furniture and decoration companies:
- Create your own attractive website: This is a good marketing strategy for companies in furniture and decoration. Having your own domain will help you to become known and to be successful in the market. Your site has to be attractive, but also original enough to stand out.
- Apply the email subscription option: This step may be optional, but it’s a good way for your potential customers to receive more detailed and personalized information about your products.
- Interact with your customers: Send surveys by asking questions. For example, what kind of new products would they like to see in the store? Do a question-and-answer section. The customer will always be the key to a good marketing strategy for furniture and decoration companies.
Here are some marketing strategies for furniture and decoration companies.
With these tips, you can know how to start your business or even move from the face-to-face platform to the digital one.
If you need help to execute your strategies, we are your best option.
For more information, we invite you to subscribe to our newsletter to receive our marketing strategies.
Marketing strategies for the furniture and decoration industry. Social media and furniture: can they work together?
Social media has become the boom of the century. Every day more companies are joining these platforms. The reason why this happens is that they know that they can get a lot of benefits from it. We do not want you to be the exception. Undoubtedly this sector can combine very well with social media, due to their versatility and the number of people who spend their time on them.
So the answer is yes, you can combine both. You can include social media as part of your marketing strategies for furniture and decor companies.
But for this, it’s necessary to know which social media platforms is the best to enter this business. Next, we are going to mention some of them:
This is an excellent option to show your products. You can work with Instagramers or influencers who are very active on this platform.
With them, you can have them model or take photos with your products. You can also open your business account here.
This way it will be easier for users to access your website. Besides, you can also take photos, videos, and upload them to your profile.
A good story and a few advertisements can accompany these elements. Don’t forget that interaction on Instagram is very important for users. Thus, if you are going to enter this social media platform, try to be as quick as possible.
Marketing strategies for the furniture and decoration industry, Facebook:
This is one of the best platforms for marketing.
With it, you can have a greater impact on your audience.
This is due to the wide range of age groups that use this social media platform.
In it, you can open your account and not only display your products, but you can also add information from your physical store – if you have it – that is useful to potential customers.
Other social media platforms you can use
A lot of YouTubers and influencers have joined the trend of showing off their house on this audiovisual platform.
They call this a House Tour.
This is an excellent opportunity to work with them and make them part of your strategy to advertise your products.
This way you will be able to increase your sales and get more views on your page. Thus, attracting potential customers.
Marketing strategies for the furniture and decoration industry, Pinterest:
Now, Pinterest is perfect for this. The reason? A lot of digital artists look for ideas on this platform to get inspiration and make their own works.
The industry of furniture and decoration is no exception. Displaying your products on this platform can give you a lot of benefits.
This is because people will look for ideas to decorate their homes and your products could be what they are looking for.
With this list of social media platforms, you can boost your online business and take that leap to become known in this sector.
Being fast and close to your customers is important for this sector. So, if a user is interested in a piece of furniture or has a question about some other product, try to respond as fast as possible.
What are the most successful furniture and decoration companies?
Some companies have used social media to build a presence in their sector and have been successful. Remember that here, patience is key.
So, you must apply these marketing strategies for furniture and decoration companies to get the best results.
Next, we are going to show you some examples of successful brands.
They have reached success in the furniture and decoration industry without losing their essence:
This Venezuelan brand is an odd case. This is because little by little, it included decoration and furniture products to its stores. These stores are in the main cities of the Venezuelan territory. And even if it’s mainly known as a clothing store, it also offers products from this sector at a good price.
A perfect example that furniture and decoration can be mixed and get great results.
It also has decoration and furniture products for all ages, even for the little ones.
Not only that but it also has the option of buying through Auto TRAKI. This service is just like those from fast-food restaurants, an example can be McDonald’s AutoMac. They can also order their preferred products through the store’s website.
Marketing strategies for the furniture and decoration industry, Ikea:
This brand is one of the biggest references in this sector. We cannot mention the furniture and decoration industry without talking about Ikea.
From furniture, shelves, beds, bathroom furniture, kitchens, and even pet accessories.
These are just a few of the enormous number of products that Ikea offers. But what is behind the success of this famous company? Among the many successful practices that have led it to success, one of them is the adaptation to web platforms.
This was one of the first companies in the sector to use digital media. We can also highlight the good use that Ikea makes of social media. And finally, they also included videos as part of their content marketing strategy.
What product can’t we find on Amazon?
The furniture and decoration sector is also part of this list.
This online store provides convenience to users since they can make purchases anywhere in the world.
Conclusion of Marketing strategies for the furniture and decoration industry
We have shown you some brands that have been successful in this sector. As you can see, each one of them applies different strategies to attract loyal customers. So, what’s important here is that you know the needs of your customers.
Only in this way, you will be able to satisfy them with your products or services. Using any of these marketing strategies for furniture and decor companies can be hard. However, remember that it’s extremely important to have an effective plan of action to achieve your goals.
If you are part of this industry or want to venture into it, BluCactus is your best option to get advice. We can help you with a marketing strategy for your furniture and decoration company.
Our aim is to boost your business and increase your sales. Now it’s your turn to tell us, did you know the importance that creating marketing strategies for furniture and decoration companies had? Remember to follow us on our social media and to subscribe to our daily newsletter.