How the internet became what we know today: Google’s Algorithms

BluCactus - Google algorithms - title

Google algorithms consist of a computer system that is very sensitive to information processing. This is a software that can identify and classify data at the request of any user. It does all of this out through a chain of interactive processes that carry out operations in thousandths of a second. This speed leads Google to be the leader of the new age of information. So, thanks to the worldwide influence of these tools, a whole new field of study has appeared. The algorithm has thus passed from the mathematical fields to the universe of marketing and advertising.


The study of Google Algorithms is very important for today’s world. This is because of its level of influence on users, the link between each company, and its consumer audience. So, as we said before in this article, Google’s priority is the cleansing of the Internet’s information. This is where each user has access to quick results that are homogeneous, and always consistent with their needs. Thus, because of the regular and annual change of these systems, BluCactus has prepared this article. Its mission is to reveal the keys to the understanding of this growing sensation.


Introduction to the theory of algorithms: What’s their definition? What was the origin of their logical-mathematical foundations?


BluCactus - Google algorithms - example of an algorithmToday, Google’s algorithms are built of pure mathematics. In the same sense, the origin of algebra goes back to the middle age from the works of Al-Juarismi.


This famous Arab scholar created the first process of algorithms during 833 AD. They were based on logical sense.


His aim with these was to use pure mathematics as a way to resolve numeric problems.


He published his studies in his work Compendium of Calculation by Reintegration and Comparison. Thus, today, all word search algorithms use these tools.


BluCactus - Google algorithms - example of an algorithmTo understand how the Google search engine works, we must understand all search as a problem.


We know that on the Internet there are a total of over two billion five hundred million web pages available. The problem is processing requests for 1 second.


To carry out this task assertively, Google algorithms use mathematical recognition patterns.


Through this, it erases a total of 99.9% of results. The remaining 0.1% makes up the appreciable data field in any SERP list.


The invention of Page Rank as the beginning of the history of Google’s algorithms: What does it comprise and what were the conditions that led to its implementation?


BluCactus - example of google dataThe Page Rank algorithm is the second most important system behind SEO.


This, according to web history experts. Larry Page, a Google engineer, created it on January 9, 1999.


It’s from him that it takes its name from. Besides revealing how Google’s search engine works, it allowed the company to stand out from its competition.


How? Well, it’s all thanks to its informational criteria. The basic design of Page Rank was first introduced in Stanford University’s original project paper.


BluCactus - Google algorithms - example of an algorithmYou can find it by the title of “Anatomy of a large-scale hypertext web search engine”.


Page Rank, the first and oldest of all Google’s algorithms had as its goal the creation of data sets based on the quality of their information.


So, to mathematically measure the quality of a website’s content, the algorithm uses the concept of “domain authority”.


This means that the importance of a website corresponds to the number of clicks it has. Thus, by using it, Google, the newly created word search algorithm, achieved the first step in ranking results based on content.


The war against Black Hat SEO: The phenomenon that explains the behavior of Google’s algorithms from its inception to the present.


BluCactus - example of google data seoHistorically, Black Hat SEO was born as a set of processes that went against everything Google’s algorithms stood for, such as offering quality content.


Now, the number of updates to each word search algorithm is almost untraceable.


So, Black Hat SEO was born almost at the same time as Page Rank.


Why? Because some companies realized the amount of manipulation Google had in its early days.


BluCactus - Google algorithms - example of an algorithmThus, spam was the first search engine manipulation strategy.


The first companies that bet on this method used the artificial creation of links. Thus, the first and most important priority of the first black hatters was to understand how the Google search engine worked.


Because of this, a big amount of sites such as blogs, forums, and guest books used this strategy. It wasn’t until 2005, with the creation of the NoFollow code, that this practice was finally controlled.


This advance meant an important step for every word search algorithm. It helped to clearly define the weight of every website.


The decade of the 2000s as a basic stage in the history of Google algorithms: Main notes on its development and most important technological advances.


BluCactus - example of google dataMost of the characteristics that every word search algorithm has today goes back to 2009.


During this era, the company’s need to have control over the quality of content played a big role.


Because of this, the first tool the company created for this was Google Dance in 2002. The priority of this tool was to fight against the fixed positioning of the results.


This, in turn, was the first step to the dynamism that we know Google to have today in all its algorithms.


Thanks to Dance, the concept of the number of clicks is now a fundamental parameter of positioning.


BluCactus - example of google dataAfter all this, other but not less important, initiatives came to light. For example, Google Austin was the first project whose focus was to penalize what we know today to be keyword stuffing.


So, the search engine considers this practice as an attack on the quality of the content. Thanks to this, the concept of penalties became part of the way Google search works today.


Thus, to meet its objective, Google Austin also started to give sanctions to those websites that used practices like link farms and stuffed Meta tags.


Other important algorithmic proposals that the Google Company made in dates after 2005.


BluCactus - example of google dataThe second five-year span of the 2000s meant an opening towards versatility for Google’s algorithms.


The highest and most important point of this was the creation of Universal Search.


So, by using this strategy, the Google word search algorithm offered all kinds of results.


Before, the results from all SERP consisted of 10 textual pages quotes. Thus, by 2007, elements like news, local results, and videos were part of the searches.


BluCactus - Google algorithms - example of an algorithmGoogle’s algorithms and the company, in general, started to become what we know today in 2008. For this, they created Google Suggest which was the most important aspect of this change.


This system includes a drop-down box of alternative searches that stayed with us until now. Besides, the company changed its homepage for the better.


They did this to make it easier for the user to understand how the Google search engine works. Finally, in 2009, Google Vince added the concept of branding in web searches.


Thanks to this, every web page that was part of any independent brand earned visibility for all word search algorithms.


Google Search algorithms and their evolution from 2010: Brief analysis of zoomorphic representation techniques in the web’s operation today.


BluCactus - example of google dataGoogle’s algorithms took its last form in 2010. From that moment on, we can say that the history of the company joined its final algorithmic phase.


However, there’s a key characteristic that is part of every search word search algorithms, either old or new.


You may ask, which one is it? Well, is the fact that the company uses names and zoomorphic figures for their algorithms.


Why do they do this? To make the assimilation and understanding of them easier to the user.


BluCactus - Google algorithms - example of an algorithmThus, this plot has solid and firm marketing support with more than a few good results.


From then to now, Google created an entire group of algorithms and named them after animal figures. Each one of them plays an important role in understanding how the Google search engine works.


They do this by applying penalties when it’s necessary. Thus, the use of images to implement these elements is very effective.


The reason for this is that the general public can understand them. Now, we will discuss the key features of every word search algorithm released under zoomorphic marketing below.


Google Panda (2011)


BluCactus - Google algorithms - example of an algorithmThe mindset of the search engine about the update of Google’s algorithms started in 2011 with Panda. The purpose of Panda’s algorithm was to better the quality of search results.


To do this, it reduced the hierarchy of low-quality content. Because of this, Panda was the start of Google’s efforts to combat SEO that had an unclear morality. This meant the SEO that did not create content but only keywords and junk links.


Until 2016, Panda was part of Google’s search engine. That year, it became part of Google’s core algorithm. According to Google, they did this because they weren’t planning on giving Panda any more changes.


BluCactus - Google algorithms - example of an algorithmWhen creating this search word algorithm, Google included a mixture of very clear primary goals. The first was to understand how the Google search engine works by removing duplicate content. In other words, its job was to prevent sites from being able to repeat text to create worthless content. Websites used or still do this to increase their keywords.


Panda also helped Google’s algorithms to catch when keywords in a text were only used as fillers. This means that Panda takes care of which keywords websites can organically place on their pages.


It also takes care of those websites that don’t have valuable or relevant content for users’ searches. How? Well, it simply gives them a penalty. Besides, it also dumps all spam that users generate.


What are the most suitable skills and strategies to properly manage any website according to the Google Panda criteria?


BluCactus - Google algorithms - example of an algorithmTo work with Panda, much more than knowing how the Google search engine works, you must start by paying attention to internally repeated content. To succeed at this, try to not repeat content that you already have on your website.


Besides, you must be careful to not repeat content from outside. You might think this is easy, but Google’s algorithms make doing this hard for certain situations.



For example, when it comes to an online store. Having content that is 100% original is difficult. This is usually a tough task. The reason is that the description of your products will always be like that of the competition.


BluCactus - Google algorithms - example of an algorithmThis is an element that, more often than not, every word search algorithm fails to consider. So, when you face cases like these, you must add original content or let your customers leave comments and opinions.


Another important point to consider with panda is to avoid having pages that have no content. If your website has empty areas, always add new and interesting content.


Remember that it must go along to the parameters of Google’s algorithms.


Finally, avoiding cluttering your site with keywords is vital. This, if you don’t want this keyword search algorithm to give you a penalty. Thus, try to write only those keywords you think are relevant.


Google Penguin (2012)


BluCactus - Google algorithms - example of an algorithmGoogle launched penguin in 2012. Its goal was to help the search engine fight spam. In short, the purpose of the Penguin algorithm was to lower the hierarchy of sites with manipulated links.


Like Panda, Penguin became a crucial part of Google’s algorithms in 2016.


Today, it works in real-time and constantly analyzes the profile of your links. This way, it determines if there is link spam.


The main task of this word search algorithm is to punish sites that have links to spam pages. Meaning those links that have no value outside of the fact of being links.


BluCactus - Google algorithms - example of an algorithmLikewise, it penalizes sites with links to thematically irrelevant sites. It also affects sites with paid links and links with overly optimized descriptive text.


The best way to overcome Penguin is to avoid having harmful links on your site. You have at your disposal various tools that you can use to perform this analysis.


The first thing you can do to deal with spammers who link to your site is to ask them to remove the links. If the webmasters of these sites don’t answer you, then you should use the Google algorithm navigation tool. In general, we recommend that you keep monitoring the growth of the profile of the links to your site. This way, you can have a detailed and constant overview of how the Google search engine works.


How did the Penguin algorithm impact the SEO positioning of websites?


BluCactus - Google algorithms - example of an algorithmUnlike what happened with other Google algorithms, the changes occurred as soon as they introduced the first version.


This means that websites and brands using manipulative or tricky methods saw their traffic decline. The word search algorithm also gave penalties to sites that overdid their use of keywords.


So, as you can see, Penguin’s goal is to prevent spam. Because of this, you must be sure to clear all spam from your web pages.


What is important is that you don’t use dishonest techniques to manipulate Google’s algorithms. We know that you want to improve your position on Google Search pages, but this is not the way to do so.


BluCactus - Google algorithms - example of an algorithmThe key is to redesign the content of your site. This way, the word search algorithm will only focus on its quality and relevance. You must have a website that people want to visit. Also, look at the links.


Make sure that ads or affiliate links don’t dominate them. An important thing to keep in mind is to remove or change all repeated content.


This way, the algorithm won’t penalize you for SPAM. This is a feature closely related to how the Google search engine works.


Make sure your content is as original as possible. Pay special attention to avoid repeating content within your website.


Google Hummingbird (2013)


BluCactus - Google algorithms - example of an algorithmWith this creation, the company added yet another challenge to its Google algorithm creation policy.


This was the algorithm’s ability to read the context of a page. To do this, they trained the bot with a set of universal semantic understanding codes.


So, by having this knowledge, the crawling engine can set apart any search based on a group of alternative guidelines to a requested keyword. Besides, its name, Hummingbird, aims to send the message of what it does.


By using this metaphor, it seeks to highlight the precision and speed that this tool has when working. This, in turn, allows it to stand out from the other Google algorithms.


BluCactus - Google algorithms - example of an algorithmHummingbird has other important roles that have to do with the means of how the Google search engine works. Among these is also the famous Knowledge graph.


This means of action interprets the search synonym from a conceptual point of view.


Thus, Google has included other types of interface tools in the results mechanism.


Two of them are the extended information box and the top search carousel. The launch date of this information system coincided with August 20, 2013.


Keys and elementary aspects of the behavior of Google Hummingbird in the network.


BluCactus - Google algorithms - example of an algorithmAmong all Google Algorithms, Hummingbird is one of the few that doesn’t include the concept of penalties.


It works by classifying all results according to their importance.


So, by doing this, is unlikely that all websites will suffer a drop in traffic. This, of course, if they don’t meet its requirements.


On the other hand, the influence of the Knowledge Graph function is something to always keep in mind.


BluCactus - Google algorithms - example of an algorithmMuch more after the appearance of Google In-depth articles, an updated version of the same word search algorithm.


Expert algorithm analysts at Google define various characteristics of this last step that can affect any website. One of them is that its focus on consistent content leads it to relegate sites that have opposite themes.


Besides, SEO reacts a lot better the more coherent the content structure is to its topic.


This, in the presence of this type of word search algorithm. So, what makes this tool important is its relation to artificial intelligence. Thus, this also allows it to relate to how the Google search engine works.


Google Pigeon and Possum (2014)


BluCactus - Google algorithms - example of an algorithmLike Hummingbird and RankBrain, the algorithms of Google Pigeon and Possum work together. Google created both of them to support local SEO.


Its aim was to improve search results by location. The company released the Pigeon update in 2014.


This is a word search algorithm that linked Google’s local search results with Google Search.


Besides, it also considered Location and distance when making the results ranking.


BluCactus - Google algorithms - example of an algorithmTwo years later, the Possum update was released. Because of Possum, Google’s algorithms started to give different results according to the geographic position of the user.


So, this means that the closer a business is to where the search engine is, the more likely it is to appear on the results page.


This way, Possum boosted local businesses and delivers results that are more appealing to users. Hummingbird and Possum did two things.


These are to improve how the Google Local search engine works and how Google Search works at the same time. In Google Local, the best-optimized sites are now shown higher in the results pages. Meanwhile, Google Search now shows more geographically relevant results.


The treatment of a web page before algorithmic penalties orchestrated by Google Pigeon and Possum from the SEO perspective.


BluCactus - men working professionalWe should always consider google algorithms, like Pigeon and Possum, when making positioning strategies for local businesses.


The reason for this is that they analyze content value.


Thus, practices like text plagiarism and other Black hat SEO can result in harsh penalties.


These can involve the total loss of the online presence of any company. If a website was a victim of this, it must carry out SEO analysis.


BluCactus - example of google dataThis way, it will be able to find out which keywords are the problem and causing these results.


Any website can heal from a penalty of this word search algorithm in 3 to 6 months.


On the other hand, with Google Possum, the loss of visibility does not necessarily mean a penalty.


Here, this results in a new information filtering process. Thus, to understand how the Google Possum search engine works, you must consider how specific a keyword is.


Google Owl (2017)


BluCactus - Google algorithms - example of an algorithmGoogle Owl is a computer system in charge of filtering Fake News.


Among all the Google algorithms, what makes it stand out is a particular fact. The company wanted to highlight the concept of wisdom for this tool.


That’s why they chose the Western symbol for this, the owl. If you don’t know what fake news is, we will tell you.


This is something that includes all types of data that provoke offense, displeasure, and inaccuracy.


BluCactus - Google algorithms - example of an algorithmBesides, statistics show that of the 6 billion daily searches, Fake content represents 0.1%. In response to this, Google launched Google Owl in April 2017. This tool focuses on new and established quality criteria.


With the Owl project, Google’s algorithms can now deeply understand the aim of content creators. So, to make this possible, the team used a strategy that included the participation of users.


As of February 2017, they created a search submenu to fight unwanted suggestions.


The way this works is by implementing a fair feedback form on the word search algorithm. This is a vital aspect of this tool. Why? Because it allows the report of wrong or not appropriate predictions.


Other important behavioral mechanisms to consider when managing content through Google Owl.


BluCactus - women working professionalTo avoid being targeted by Google Owl, every website must use White Hat SEO.


This is a set of actions that Google’s algorithms support. Some of its benefits are its cost.


This is because is part of a lot of digital services.


These are more accessible than its analog version of Black Hat SEO.


Besides, this word search algorithm is very sensitive for specific category content.


BluCactus - men working professionalThese can include conspirational, offensive promotion, or hate speech elements inside websites. So, White Hat SEO allows training this type of content to solve problems for all users.


Google also trained Google Owl to sanction texts based on personal opinion. So, it’s an important factor that a company can always offer trustworthy information.


Besides, if it has the support of authentic sources, this is even better. If you don’t want a word search algorithm like Owl to penalize you, you only need to exclude biased and personal techniques.


This is the only way that a website can get a better positioning index. Of course, for this, it must know how the Google search engine works.


The family of anthropomorphic algorithms: Google’s second marketing strategy for the proper control of content on the web.


BluCactus - example of google dataThe main characteristic of Google’s algorithms is their different types of behavior when being used by search engines.


Alongside its image through animal examples, the company uses a new model of shapes.


For this, they identify each of its products according to the distinct characteristics of a human being.


It aims at humanizing its different algorithmic products as much as they can.


To do this, the Google engineering team has borrowed concepts from a lot of sources.


BluCactus - example of google dataThey used diverse fields that went from the scientific field, like optics and medicine, to pop culture.


When people think about Google’s algorithms that follow this category, they usually think of content control in the mobile world.


On the other hand, people may also link any word search algorithm with the use of artificial intelligence.


Each of these systems creates the notion of how the Google search engine works to answer human needs. Next, we will explore a total of seven different algorithms that fully meet these standards.


Google Mobilegeddon (2015)


BluCactus - Google algorithms - example of an algorithmCommercially, its name stands out for being a mix of the words Mobile and Armageddon. Its powerful meaning is because of its direct purpose.


So, among all their algorithms, Google designed this system for the tracking of information on mobile devices.


This is a word search algorithm planned for a mobile-friendly website indexing format.


The company launched this tool on April 21, 2015.


BluCactus - Google algorithms - example of an algorithmLater on, this work system had a more recent update, this time in 2016.


Known as Mobilegeddon II, its intention was to allow Google’s algorithms to be less demanding with non-responsive websites.


To promote all this, the word search algorithm system includes a new type of signaling. By using the tag “your page as not mobile-friendly” it will identify all those websites that don’t comply with this format.


The significant growth in the mobile search market is the fact by which the company insists on the importance of this section for the fact of how the Google search engine works.


Techniques for what every website is readable and compatible with the Google Mobilegeddon algorithmic system.


BluCactus - example of google dataYou should always want a good collaboration with this type of Google Algorithms.


So, for this, we recommend having a responsive design.


If you want to do this, there are a couple of tools you can use. However, if you want a professional tool, we recommend you use Google Master Tools.


Here, it has a Search Traffic section and is in there that you will find the Mobile Usability option.


BluCactus - example of google dataOther alternatives consider the use of Google Developers. This is a system with a few tools for mobile optimization.


This new word search algorithm has other tools to define its compatibility against Mobilegeddon. The Alphabet company has made use of the PageSpeed ​​Insights tool to show information about the performance of any website.


This tool helps every owner of a website to study the way their website acts against the traffic of Google algorithms.


Besides, some data linked to how the Google search engine works shows that, as of 2018, mobile searches use over half of the information on the web. Thus, as you can see, this is all the proof you need to know the importance of this tool.


Google RankBrain (2015)


BluCactus - Google algorithms - example of an algorithmRankBrain’s system works with Hummingbird.


It is one of the Google algorithms that use artificial intelligence through Machine learning.


In other words, RankBrain is a computer program that learns to use documented information and databases.


It, in turn, helps Google to process unique or new search terms.



BluCactus - Google algorithms - example of an algorithm

The mix of RankBrain and Hummingbird has four main functions regarding Google Search.


  • Understand long phrases as search terms and determine what the keywords are.


  • Understand new search terms.


  • Get closer to the natural language of the user.


  • Improve the user experience.


BluCactus - Google algorithms - example of an algorithmTo do all of this, the focus of this search algorithm is on the idea of web UX.


So, this means that this penalizes those websites that are not relevant and useful.


The Neuroscientist Greg Corrado is the one who created the project. Within all of this important data, we can also find the application of the TPU system.


This stands for Tensor Processing Unit.


This is a critical element of the operation of artificial intelligence networks.


Understanding the basic principles of Google RankBrain: How the SEO crawling strategy works under the guidelines of this new algorithm.


BluCactus - example of google dataSomething that represents the company is that they secure exact information when describing the internal workings of Google algorithms.


However, we know that artificial intelligence is making important moves in the translation of natural to machine language.


So, if we talk about statistics, they say that only 15% of the total of the millions of daily searches work under unknown terms to the SEO system.


Thus, this tool can handle a learning system that includes new concepts from the set up of vectors.


BluCactus - example of google dataFor Google algorithms, a vector is a system of words that has a specific mathematical setup.


For this, the system has a pre-configured database from which it pulls response habits based on parallel codes.


On the other hand, and according to reports by its creator, Google can also pinpoint what types of searches are the ones it will track through RankBrain.


For this, the system ranks them according to linguistic problems such as synonymy, importance, and vagueness. Based on all this, the creation of RankBrain involved a greater process of how the Google search engine works.


Google Fred (2017)


BluCactus - Google algorithms - example of an algorithmThe process of the Google Fred algorithm reacts to the growing effect of the Google AdSense market.


This algorithm allows giving a standard of order between those websites that created their process between content and advertising.


Google launched it during March 2017 through a name set by Google’s webmaster in algorithms, Gary Illyes.


Its name comes from the fictional character Fred flintstone.


BluCactus - Google algorithms - example of an algorithmSo, after using this word search algorithm, the web reported a total of drops of 50 to 95%.


This data goes along to its performance in the United States market.


Even if we can’t deny the effect that this system has had on digital marketing, we have to say that this system only affects websites with specific characteristics.


First of all, this system of Google algorithms can notice excessive use of advertising. To do this, the Fred system studies how the Google search engine works by catching oddities in the content in terms of the user experience.


BluCactus - Google algorithms - example of an algorithmGoogle penalties Fred: What types of web pages and under what conditions does this algorithm carry out its activity?


Most of the websites affected by the action of these types of Google algorithms had a variety of specific types of problems.


Next, we will present the main ones so that you can avoid them:




BluCactus - example of google data

  • An extremely large ad presence.
  • Content, usually in blog form, on all kinds of topics created solely for ranking purposes
  • The content has ads or affiliate links, and the quality of the content is well below industry-specific sites.
  • Deceptive ads (looks like a download or play button to trick someone into clicking)
  • Little content
  • Navigation barriers
  • Mobile problems
  • Aggressive affiliate settings
  • Aggressive monetization

What changes does the Google Fred algorithm update include?


BluCactus - Google algorithms - example of an algorithmIt’s always hard to know what Google’s algorithms are doing.


However, after Google announces a new update, we can have a good idea of ​​what they are looking for.


In Google Fred’s case, websites that had one or more of the named features saw a 50-90% drop in their ranking.


The most affected websites were those that had those negative elements.


BluCactus - Google algorithms - example of an algorithmSo, what this word search algorithm is telling us is that Google updates are breaking down shady web practices.


In short, Google now punishes web design that puts in first place monetization instead of being a useful resource.


This is why websites now have to take some steps to fix these problems.


This way, they can avoid a penalty in terms of not violating the rules associated with how the Google search engine works.


What are the essential techniques that websites have to use to avoid getting sanctioned by the Google Fred algorithm?


BluCactus - men working professionalWhen met with a penalty from these types of Google algorithms, there are only three main factors to consider.


First, it’s important to create advertising campaigns under AdSense standards. For example, Google pays extra attention to elements like header banners that use a lot of space.


So, if a website is guilty of doing this, it will penalize it. Besides this, there are other elements that the algorithm considers invasive advertising.


Two examples of this are the use of sections enabled for external links and improper redirected CTAs.


BluCactus - Google algorithms - example of an algorithmGoogle Fred, the new word search algorithm, also penalizes misleading or fake content. If you don’t know what this is, we will tell you.


These are textual pieces of a minimum length of 350 words.


The wrong manipulation of any positioning keyword in such text spacing is easily detectable by Google Fred’s algorithms.


In the third and last instance, they also include the responsive format in the way of how Google Fred’s search engine works. Thus, this system, if a website hasn’t made the needed optimization for this, automatically sanctions it.


Google Medic (2018)


BluCactus - Google algorithms - example of an algorithmThe company chose the date of August 1, 2018, to reveal one of the most important Google algorithms to date.


The company designed google Medic to focus on screening and control content associated with the health field.


Since its launch, there has been a striking fall of 40% in the positioning of this type of webs.


This action came from the need to filter the current health content on the internet.


BluCactus - Google algorithms - example of an algorithmThese results we filled to the brim with instructional information. This, in turn, if not abiding by reliable standards, can lead to health problems for the consumer.


One philosophy attacked by this result associated with Google algorithms is the YMYL philosophy pages. This term stands for Your Money, Your Life.


It comprises a business philosophy that is still present on the internet. The reasons why the process of how the Google search engine works omit this content are clear.


Lack of medical rigor is the primary reason. The search engine estimates that health content on the web means a large share of 41.5% of web searches.


What should a medical website do to avoid being sanctioned by this type of Google algorithms?



BluCactus - Google algorithms - example of an algorithmThe branches of medicine are both a broad and diverse field. That is why both their grades and their level of interactivity will attract Google’s algorithms.


If this type of website does not want the algorithm to give it a penalty, it must follow certain criteria.


This is something that every healthcare company must do when creating web content. First, they must be sure to include graphic and audiovisual elements along with the text content.


Thus, the addition of images, interactive corporate videos, and testimonials can further this aim.


BluCactus - Google algorithms - example of an algorithmGoogle Medic can also measure the level of scientific authority that every health portal has. So, it’s because of this that its important to place links to pages that have a lot of authority.


This way, it will be able to raise its status. This includes national and international scientific bulletins, specialized medical journals, or public health organizations.


Finally, Google Medic enjoys the thematic distribution in subcategories. This algorithm will easily position a correctly organized health web page. Why? Because of its high loyalty to the process of how the Google search engine works.


Google Bert (2019)


BluCactus - example of google dataThis is a new algorithmic system. However, it has already made waves in the history of Google algorithms.


This comes after the company decided to invest in the condensing of natural language.


The acronym BERT stands for Bidirectional Encoder Representations from Transformers.


And Google programmed it to work on 15% of new searches. This includes requests for new words and keywords not previously requested from the search engine.


BluCactus - Google algorithms - example of an algorithmEqual to other Google algorithms like RankBrain, this system makes use of artificial intelligence efficiently. Bidirectionality is the semantic recognition tool that has made this proposal convincing.


For this, it reads the words that come before and after a keyword.


This way of working is much more effective in the way the company understands how the Google search engine works.


The search instrument thus includes a level of understanding of greater precision than other old models. Its exact launching date was October 25, 2019.


The impact of the development of the Google Bert algorithm on the SEO positioning and representation system.


BluCactus - example of google dataUnlike other types of Google algorithms, Bert does not penalize search documents.


On the other hand, this is a word search system or algorithm that has the aim of creating positioning standards.


Thus, it affects the informative model of SERPs based on various measures.


The most noteworthy of them all has been the system Zero Click.


BluCactus - example of google dataThis system includes the use of Rich Snippets or featured snippets, which act as quick responses to any request.


This process means a major revolution in the progress of Google’s algorithms. Its name implies the fact that from such a change it will be optional for all users to click on a results link.


On the other hand, BERT updates have also affected the efficacy of searches.


All of this after being included in the system by voice searches. The process of how the Google search engine works have grown from a logical search behavior towards a more precise and informal nature.


EMD (2012)


BluCactus - Google algorithms - example of an algorithmEMD stands for “Exact Match Domain”.


This update aimed to find the sites that exactly matched popular keywords. Later, the ranking of those who did not have quality content was lowered.


Initially, the intention behind the creation of this system comes from what happened when Google’s search engine started working.


SEO specialists bought domains that had an exact match to certain words.


BluCactus - Google algorithms - example of an algorithmThus, they got top positions in Google results this way. However, their sites had a lack of content.


Google’s algorithms could quickly detect these types of differences.


Thus, as of September 27, 2012, quality standards were included in the content. By the end of the same year, it was known that this proportion influenced 0.6% of the websites in English.


Regarding the process of this word search algorithm, the concept of penalty was excluded. Experts on how the Google search engine works insist that this system does not penalize websites. Instead, it places them in a lower order of Google’s SERPS lists.


EMD domains and their influence on SEO positioning: Techniques for the treatment of information in the presence of Google EMD.


BluCactus - Google algorithms - example of an algorithmThe process of this type of Google algorithms in no way excludes entrepreneurs from the use of domain keywords for positioning.


On the contrary, the system insists on the need for it. This if they want to be supported by homogeneous content.


For this, they have to be perfectly fed and balanced with data from its area.


The penalty for this word search algorithm will come after the detection of a high bounce rate.


BluCactus - Google algorithms - example of an algorithmThus, fully complying with their needs translates into better positioning and greater performance than the competition.


Google algorithms and mainly EMD, involve the use of links as a penalty measure.


This last resort has become an increasingly common way to understand how the Google search engine works.


This measure blends the origin and quality of it. Other factors in the same way conditioned this process. All of this last set of characteristics has made it a parallel system to Google Penguin in the words of some authors.


Google Pirate (2012)


BluCactus - Google algorithms - example of an algorithmThis management system enters the history of Google’s algorithms on August 12, 2012. Its name is a direct connection to its working means.


How? Well, it processes and controls all websites that offer illegal product downloads.


Thus, this word search algorithm aims to protect intellectual property, especially in culture.


This means all those products that are distributed illegally. This includes movies, books, shows, and different types of software.


BluCactus - Google algorithms - example of an algorithmThis system is programmed with a set of filtering algorithms that react when the user performs a specific search.


Thus, to a greater extent, this happens when the requested keyword coincides with most cultural products. Its aim content is called torrent sites, which are blocked by Google’s algorithms.


Since its creation, this tool has erased the visibility of 3 million links in as a whole. So, to understand how the Google search engine works to fight piracy, the company has grown its strategies on other platforms such as YouTube and Google Play.


Other important strategies by which Google deals with the phenomenon of theft of intellectual property and illegitimate commerce.


BluCactus - example of google dataThe guidelines with which Google’s algorithms work pursue the aim that the stolen content can be sold.


For this, the company has reinforced the action of Google Pirate.


They extended its reform assets on other types of attached platforms.


All of this characterized because the content on which piracy feeds is audiovisual.


BluCactus - women working professionalYouTube has meant one of the most important sections that the company has been concerned about.


To fight the rise of illegal moves on the video platform, Google has recently made a noteworthy investment in intellectual protection.


So the tool Contend ID is part of this process. Such an initiative reacts to all efforts to make said word search algorithm free of such elements.


Google’s algorithms also do not exclude Google Play services and illicit businesses that can be carried out through it. Through the different guidelines associated with how the Google search engine works, this virtual store removed around 250,000 applications during 2017.


Other important alternative and additional algorithms that Google has developed for the proper functioning of the web.


BluCactus - example of google dataThe Google algorithms we talked about in this article comprise a coexisting, multitasking work system.


Besides, it’s part of the reason why Google and its word search algorithm are important tools for the modern world.


It’s possible to say that the creation of support or alternative algorithms has established the use of artificial intelligence as an essential pillar of the company.


So, given their relevance, it’s possible to point out only three Google algorithms.


BluCactus - example of google dataThese have played an important role in the building and expansion of them.


This important trio is so great because it’s the oldest algorithm models that the company has had. However, their importance and relevance justify the fact that SEO students deal with their treatment.


This family of alternative algorithms is essential to the process of how the Google search engine works.


Even if they have been left behind because of the rise of new algorithms, it’s worth saying that they are still present on today’s web.


Freshness Update


BluCactus - Google algorithms - example of an algorithmWe define this word search algorithm as an infrastructure that focus on the indexing of new and recent content. It was launched in November 2011.


This has an average statistical impact estimated between 6 and 10% of the content on the web.


For the creation of these Google algorithms, the company uses the concept of Hot Topics. These are the most recent or current events on the market. This way, Google shows results according to the category that has been requested.


Google algorithms that use the Freshness Update can also understand the concept of regular and frequent updating and the differences that exist between them.


BluCactus - Google algorithms - example of an algorithmSo, when talking about the first search, this algorithm reacts to regular events with an annual frequency. This informative unit is pushed by the search for different sporting events. About frequent updates, the system of how the Google search engine works put in first place areas such as new creations in product brands.


Matt Cuttis, the spokesman for the Google company, recently highlighted the importance of these algorithms for companies.


A company with always updated and innovative content will always occupy an important index of visibility on the web through the tracking offered by said element.


Google Caffeine


BluCactus - Google algorithms - example of an algorithmThis word search algorithm dates from August 10, 2009. Basically, it is an optimization system for the content indexing process.


The aim of creating this algorithm was to offer to the public a search engine with a more effective update rate.


Thus, Caffeine increased the indexing speed of new content by 50%.


This strategy initially reacted to the informative growth caused by networks such as Facebook and Twitter in the early 2010s.


BluCactus - Google algorithms - example of an algorithmFor the creation of this Google algorithm, they used the metaphor of the drug caffeine. This is because of its properties.


So, as we know, caffeine has the organic ability to boost the nervous system to make them answer more efficiently.


Thus, Google responds faster and more aggressively with the integration of such elements. Before 2010, Google’s algorithm system and its SEO spiders updated information according to a design made up of information blocks.


Caffeine has broken these working patterns and planted a different approach to reading. This system processes the orders directly from the SEO spiders. This, in turn, serves as a temporary guide for new information that is progressively detected.


Query Encryption / Google Adiantum


BluCactus - example of google dataThis is another of Google’s pioneering algorithms in terms of security and protection of user data.


It was launched on the Internet in 2011.


Through its evolution, the search system can alert users about unsafe storage mechanisms of data.


Besides, a large part of the reasons for the creation of the Query Encryption algorithm comes from the growth of the mobile internet market.


BluCactus - example of google dataA fact reinforced from the year 2010. This was when searches through cell phones had surpassed those made by desktop computers.


Given the amount of information, they trained every word search algorithm with a set of elements to control the data of all users. This way, the company has added an important update to this algorithm.


It’s called Google Adiantum and it contains a tool that adjusts this algorithm philosophy of Google to the Android mobile system.


So, in the words of the company, the system takes advantage of Chacha20 encryption techniques. This mechanism makes up a set of guidelines that boost the processing speed of commonly used operators by five times.


The BluCactus Marketing agency shows you the reasons why it’s important to have professional advice for the management of Google algorithms.


BluCactus - men working professionalThe relationship between Google and today’s entrepreneur is a link that year after year raises its level of complexity.


As the needs of SEO positioning become increasingly intense, it affects a high number of entrepreneurs in their positioning.


This can be either because their web pages are not fit for SEO or because of the creation of a non-traditional algorithmic model.


Thus, this is why digital marketing agencies like BluCactus intend to allow entrepreneurs to have all the tools they need at their fingertips.


BluCactus - Google algorithms - example of an algorithmThese are tools that ensure a solid and updated digital visibility adjusted to the policies set by the search engine.


In today’s world, it’s common for brands to wrongly think that tools such as social media and paid ads have replaced all word search algorithms.


Statistically, Facebook only contributes 6.5% of the web traffic, Google, on the other hand, contributes with 57.8%.


This reason drives the BluCactus team to provide its clients with a professional team trained in the treatment of Google algorithms.


BluCactus as an SEO content agency: What is it based on and what are the advantages of its content creation strategy for the web?


BluCactus - Google algorithms - example of an algorithmSEO content writing is the first service that the BluCactus team makes available to its clients.


This is based on the growth of the Google algorithms as previously explained.


Thus, the company has a team of skillful writers in positioning.


Besides, the company has built this team through activities to attract the best talent in Latin America and the world.


BluCactus - Google algorithms - example of an algorithmToday, the team can give thematic web portals a wide number of categories and needs.


For the creation of traceable text for all word search algorithms, our team of experts considers an important factor.


They build the content thinking of SEO search as a process for solving a problem.


Besides, they also diversify the benefits that every entrepreneur can get through this service for Google algorithms. One of the most important is the saving of financial resources that brands invest in platforms such as Google Adwords.


The BluCactus Service for Google Penalties: How does the Blacklins audit process help my rankings on the web?


BluCactus - women working professionalBecause Google’s algorithms think that the use of links is an important factor, BluCactus also offers this service.


So, the process called Backlinks audit is a solution measure against different penalties.


This way, an algorithmic sanction should not mean a standard problem for every website.


Thus, the verification process must be carried out conveniently. This because the causes of a penalty differ a lot from one website to another.


BluCactus - Google algorithms - example of an algorithmOur plans include cleaning external links, monitoring, and management tools.


Through them, policies such as page authority and link authority are measured and used.


Both standards allow you to show the positioning of your website against Google’s algorithms.


Finally, our advisory services are also designed to improve the User Experience (UX) as demanded by any word search algorithm.


Final Notes: Other important reasons why BluCactus is a leading agency in the global market for SEO positioning.


BluCactus - Google algorithms - example of an algorithmSo as you can see, if you understand how every Google algorithm acts, you will be able to position your brand more easily.


So, a digital marketing agency like BluCactus should know that these are vital tools for the development of any business project.


Thus, with over ten years in the global market, the BluCactus digital marketing agency has everything your company needs and more.


It has over thirteen different professional services at your entire disposal.


BluCactus - example of a colorLet us position your website in the best place in Google’s SERPs. We assure you that with this investment, you will increase your visibility and increase your sales.


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