18 incredible Graphic Design Trends in 2020

BluCactus - 18 incredible graphic design Trends in 2020 - title

More than just the arrival of a new year, 2020 marks the beginning of a whole new decade. By itself, that means that our society will increase its appetite for the consumption of information. For this reason, we will show you the 18 incredible trends in graphic design in 2020.

 

BluCactus - graphic design Trends in 2020 - graphic design with black background and a green 2020 yearA new decade represents an opportunity for the creation of new graphic design trends in 2020.

 

These new trends will build future conditions in how the public and society interact with your brand’s marketing.

 

18 incredible graphic design trends in 2020

 

Predicting the arrival of new graphic design trends in 2020 is and has never been an easy task. Graphic design constantly changes year by year and they’re many times very unpredictable. However, BluCactus has been able to develop realistic predictions for future graphic design trends.

 

BluCactus - graphic design Trends in 2020 - red rocket with a black background

Based on real data, it’s important to determine how the graphic design trends in 2020 and for the rest of the next decade will evolve. We determine how they will keep some modalities already consolidated from other years.

 

We will also analyze the emergence of other styles completely nonexistent today.

 

The objective of graphic design will always be to capture the attention of the recipient and the general public.

 

Graphic design is one of the most important resources that every company or brand needs for its consolidation and operation.

 

The year 2020 and the different changes that the web design market will go through.

  BluCactus - graphic design Trends in 2020 - computer with blue background

The different new styles and trends of graphic design in 2020 are going to focus on the field of photography. As you can see throughout this article, the field of photography is in itself the commonplace of departure of various trends and styles of composition.

 

This is how it will be possible to appreciate the lower use of compositions based on flat layers.

 

We will also see a proliferation of structures of greater dimensionality among them, such as 3D planes.

 

The textures will evolve into a more complex environment, giving an illusion of hyperrealism.

 

This last feature will obtain important fields of application based on elements from both the biotic and abiotic environments that surround them.

 

18 incredible graphic design Trends in 2020, Graphic Design Trends

 

Within this ingenious field of action, marketing at a general level will be in search of graphic design trends in 2020. These graphic design trends in 2020 should have proposals that separate reality from virtuality.

 

Using dynamism and hyper-realistic textures will be helpful. Previously characteristics display certain types of lenses entity in the photography network. Based on this whole set of features, it’s possible to list a minimum of fifteen graphic design trends in 2020 that are able to respond effectively to these assumptions. 

 

1.- The minimalist design with its application and modes of use

  BluCactus - graphic design Trends in 2020 - girl with a sunflower and a green background

18 incredible graphic design Trends in 2020. The German architect Mies Van Der Rohe introduced the phrase ” less is more ” as a fundamental part of each and every one of his proposals. Since his time, graphic minimalism, as we know it, has been present within each aspect of our lives.

 

There is a reason why countless experts believe that it’s an important movement within the next graphic design Trends in 2020.

 

This reason is its ability to synthesize ideas in a full, stable and coherent way, and this marked its use during the years 2018 and 2019.

 

Previously, graphic minimalism that took great importance during the 1980s.  This happened mainly from the hand of advertising and tourism agencies,  it is an opportunity to present advertising offers. 

 

1.1 Totally free designs are use

 

BluCactus - graphic design Trends in 2020 - logo with a minimalist design captionThe use of minimalist graphic design is characterized by the use of designs totally free of visual weight, typographies of great simplicity and a considerable number of blank spaces.

 

The use of this type of graphic design trends in 2020 does not imply immediate effectiveness.

 

Much of the success in the subsequent advertising is dependent on your expertise in graphic design. It falls largely on knowing if your company is really feasible for the application of this type of tool.

 

And if there is also the talent and vision necessary for the construction of this type of compositions successfully.

 

1.2 18 incredible graphic design Trends in 2020, Interaction or dynamism of its elements

 

Generally, the effectiveness depends on five principles or assumptions. Like the title, the space, the interaction of its elements, in general. Despite its simplicity, a highly effective minimalist design always pursues the task of constantly innovating.

  BluCactus - graphic design Trends in 2020 - image with a sale icon with light colors

Avoiding completely monotonous and boring constructions, while maintaining the image of the company and retaining its freshness.

  In itself, this is not a total and absolute novelty. However, it’s predicted that, for the next decade, minimalist design will be closely related to other types of graphic design trends in 2020 within the web, These are factors from which it will take a big boost.  

Such elements refer to strategies such as micro-animations and short videos.

 

Strong fonts, asymmetric design, augmented reality, chatbots and augmented reality web pages are other elements that will include minimalism.

 

2.- The degradation of color and its various new techniques

 

BluCactus - graphic design Trends in 2020 - girl holding a sunflower with a flower backgroundAccording to multiple studies, the human brain has a wide range of preferences for the type of visual content that is easy to assimilate.

 

Hence, the use of compositions where the primary color is replaced by others based on a solid and constant degradation has become a trend.

 

Different digital marketing techniques, as well as the large field of social networks, have made great opportunities based on it.

 

Current color degradation techniques, like other graphic design trends in 2020, also take root in the 70s and 80s. This technique is support by graphic designer Hamish Symth.

 

2.1 The Ombre phenomenon

 

18 incredible graphic design Trends in 2020. Ombre, or gradient of color, as this phenomenon is usually known, has been used since 2013. It’s based on a palette made predominantly based on deep pink.

 

The spokeswoman of the Pantone Institute of Color, Laurie Pressman, says that the impact in the coming decade is coming soon.

  BluCactus -logo with a colorful background on it

Particularly the direct consequence of the role that digital marketing has played towards its expansion and consolidation in general.

 

The degradation of color has been within universes such as Instagram, Boomerang, Layout, Hyperlapse. You can also find various genres of apps related to the IOS10 family of products. Digital marketing agencies have been the cause of such resurgence.

 

For example such as those provided by Stephen Palmer, an expert in visual psychology at the University of California, San Diego.

 

The innate sense of security associated with the smooth transition between two or more shades is the factor that’s the trigger for the cyclic behavior of fashionThis is one more element that explains the similarity between the trends in graphic design in 2020 and those that visual products used in the mid-1970s.

 

3.- Development of Contrast Techniques

 

The use of light values ​​that reflect opposition, divergence and an intelligent rupture of traditional designs is another manifestation of the different graphic design trends in 2020.

  BluCactus - Girl with long hair smelling a sunflower with light background

They had already taken an important part during 2019 and will undoubtedly not disappear after that year. It’s that in itself it allows brands to offer products and websites capable of differentiating themselves from the rest of their competitors.

 

And so they get the attention of a significant group of users. There are currently seven types of totally contrast techniques that govern the competitive digital market.

 

To begin, it is possible to cite the monochrome contrast. A field of the application directly derived from minimalism.

 

Monochrome contrast allows itself to sustain a web composition based on the use of white typography and ghost buttons.

 

Essentially, it’s about the use of most shades of the same color. The contrast of shady colors is another trend that is popular. Being able to concentrate on proposals in which the dull funds predominate with elements of great luminosity. This gives each web page or designs a surprising state of dynamism.

 

3.1 18 incredible graphic design Trends in 2020, Monochromatic Contrast

BluCactus - BluCactus logo with a monochromatic background  

More practically applicable in the offline world, brands and companies can find a perfect ally in the technique of block and flip. It is found when setting up your various brochures and business cards.

 

The contrast is set by giving chromatic opposition to each of the faces of the element. The latest graphic design trends in 2020, they point to the use of neutral backgrounds with bright colors.

 

In the trends of graphic design in 2020, another of the elements is the use of different contrast techniques. 

BluCactus - BluCactus logo with a monochromatic background  

The user interface is optimized by using color contrast at the main user action points.

 

This way, you will create more efficient web pages and enhance the existing link between company and consumer.

 

You can not forget the text highlighting techniques, which is supported by the contrast of typography-background.

 

Social networks already use this technique.

 

4.- Futuristic Design

 

The futuristic design is an easily recognizable graphic trend for presenting, to a greater extent, compositions made by using black as a background.

 

This supports chromatic elements in neon and diverse colors. All this is always presented under a veil of great dynamism and exotic joviality. Futuristic compositions use elements such as freshness and ultra modernity.

 

BluCactus - Girl with long hair smelling a sunflower with a futuristic designIt has more than a century of existence within the world of art and is backed by a strong Italian influence.

 

Futurism has taken important brands to the different styles and trends of graphic design in 2020. These is predicting to continue after the arrival of the new decade.

 

Graphic futurism surprises its multiple fields of applicability and compared to how it occurs in front of other types of trends.

 

From the very beginning, futurism has been characterized by a marked break with the classic values ​​of the past. It provides a greater focus on the world of industry, commerciality and technological aspects that surround our society every day.

 

In the web market, futurism stands out among all styles and trends of graphic design in 2020. It’s a movement that has a pleasant influence on the level of development of brands, with typography as the main means of support and support.

 

4.1 Very Futuristic Compositions

 

By the year 2020, futuristic compositions will still be marked by the guidelines provided by the poet Filippo Tommaso Marinetti. The typography itself comes alive and is capable of processing, images, sensations and even sentimentality beyond what traditional grammar rules allow.

 

BluCactus - logo with a futuristic composition effectA great example of this is the 1914 book Zang Tumb Tumb by the same author belonging.

 

This trend of graphic design in 2020 is largely to express the dynamism of each of its spectators. A typographic construction can produce an even more powerful visual result than a logo.

 

Technology companies are increasingly opting for futurism only to the creation of color palettes where the contrast between light and dark.

 

They also add elements such as the gradient duotone, dynamic illustrations and traditional photographs of surprising naturality.

 

5.- 18 incredible graphic design Trends in 2020. New styles and combinations of typography

  BluCactus - Girl with long hair smelling a sunflower

They already have great acceptance and applicability in the market.

 

The innovation that they bring lies in the way in which these different styles and trends of graphic design in 2020, as well as their various typographical sources.

 

This gives it a high versatility index regarding the product, moment, scope and purpose with which they are being used. An excellent starting point for this type of reform is made up of several applications on the same website.

 

This is an online source combination service designed to find the most appropriate and visually sustainable permutations for each design.

 

By using graphic design trends in 2020, creators can count on a total of 170 different typefaces to be combined. There is a minimum of seven highly effective combinations. These include Playfair Screen with Source Sans Pro, Elsie with Roboto, Dancing Script with Josefin Sans and Wendy One with Lato.

 

5.1 Hand-drawn fonts, 18 amazing graphic design trends in 2020

 

BluCactus - hand drawn font with green and blue color on intAmong other variants of this process, there is the use and creation of hand-drawn fonts. Generally using brush strokes and grunge-style edges, they turn out to be highly demanded compositions.

 

They also represent a propitious space to create a contrast of textures ranging from aluminum foil to watercolor.

 

Its efficiency and apparent simplicity, the creation of a handmade typeface are fully functional is not an easy process.

 

Every week, hundreds of new manual typefaces are created, of which only small fractions will be able to occupy a prominent place among the styles and trends of graphic design. This represents an unpredictable point regarding manual typefaces.

 

5.2 The New Typographies of 2020

 

BluCactus - an open tablet with an example of a 2020 typographyThe chromatic sources of OpenType constitute a safe field for the procreation of this type of style and trends of graphic design.

 

They have a visual quality that depends on the type of SVG data. Within the universe of photoshop, tools such as FontSelf will gain greater prominence.

 

The creators can combine and extend their functionalities over a much more extensive and nourished field of use than now exists.

 

We cannot conclude this segment without mentioning version 1.8 of the OpenType source. This is a joint effort that will come from the association of Microsoft, Apple, Google, and Adobe. This marks the arrival of new graphic design trends in 2020 in which the transition between styles over its typography.

 

6.- The rise of .gif stickers as an effective sales instrument

 

18 incredible graphic design Trends in 2020.  They are the first graphic representation that the web in its history has been able to tell.  However, today it has almost inevitably become a famous trend. It has decades of presence in a multitude of campaigns and business experiments.

 

However it has been only social networks, more particularly during the last five years, that has actually been able to give it the value and place that they contain.

 

The gif, rather than a graphic and dynamic entity, is a multi-functional unit of visual data, capable of transmitting simplistic messages.

 

However, it can leave a great impact on the way of thinking of the user that acts as their clear receiver. It’s estimated that approximately 65% ​​of consumers of social media content have made Gif part of their cyber reality. Therefore, this represents a manifestation that scales towards the graphic design trends in 2020 without any problem.

 

6.1 18 incredible graphic design Trends in 2020. Graphics Interchange Format

 

The acronym Gif, which comes from the English phrase Graphic Interchange Format, has a direct relationship with the users’ keyboard. Widely characterized by having a high emotional load, which in itself excludes the semantics of words and manages to influence the processes of thought and behavior of society.

 

This last feature is the element that social media companies are taking advantage of and that in the future will be marked by profitability in the process of management and consumption of gifs.

 

The initial part of this process has been the development of Gif Stickers, mostly present in mobile communication. Their shareability has allowed them to be part of areas such as Snapchat and Instagram Stories.

 

The year 2019 has been a period of time many brands have been able to create their own Stickers, with the intention of allowing the user to familiarize themselves with their quality. Some examples of such initiatives have been the companies Bud Light, Red Bull, T-Mobile, Gucci, and Jolly Rancher.

 

7.- Vector Animation as a growing trend within the styles and 18 incredible graphic design Trends in 2020

 

Unlike gifs, animated vectors can enclose themselves with a mobility code at a more complex and open level than any other non-audiovisual graphic representations.

 

The software that during the last decade, has been able to make the most representative example of this movement to a commercial level has been Flash and Synfig Studio. Both are programs that use 2D constructions to provide mobility to previously defined pieces and chromatic elements.

 

BluCactus - Girl with long hair smelling a sunflower with skyblue backgroundThe intention of the creators of these tools has been to leave the interpolation phenomenon behind, granting high quality and to the finished product. They’re always with a plane by their X and Y coordinates.

 

By using animation techniques, the movement obtain is completely homogeneous and fluid.

 

So the number of people in the process is reduced while, for the final company, it implies direct conservation in the quality of its implementation. To achieve this type of design, two drawing and construction techniques can be used.

 

The first one, known as morphing or construction animation, allows the software to use two frames as a reference to create intermediate positioning values. Thus allowing the direct illusion of movement. The second one is known as cutout animation or animation by cuts. It’s only applied to bitmap objects where its expression depends on movements such as rotation, scaling and translation at various times.

 

7.1 Motion Graphics

 

For the year 2020 and its subsequent years, this graphic trend will also share ground with a new animation system that has gained space in recent years. The use of motion graphics, or vectors, will you companies even more accurate appreciation and customization in terms of design and finish.

 

We will look at what is outlined for this type of information media, which can be distinguished between the trends in graphic design in 2020. 

 

There are various manifestations of morphing, which are unique transitions whose effect on the human eye is lasting. Another of the effects of great importance for marketing will be the metallic finish with plastics and gloss.  This will happen thanks to the high control of light and the formation of effervescent plasticity.

 

Within the 18 incredible trends in graphic design in 2020, motion graphics will also allow for a final objective so far never seen before in graphic design styles and trends. This is the combination of 2D and 3D compositions. So far it has been able to survive only in fields specialized design.

 

All this is complemented with effects of great finish like the liquid, splashed, the glitch effect and a revival of cinematography.

 

8.- 18 incredible trends in graphic design in 2020, development of animated logos and minimalist style in black and white

 

The next decade involves the point of the arrival of a new set of changes and reforms in various trends of graphic design in 2020. 

  BluCactus - logo with black and white as an example

However, the way in which this trend will respond to the change of the decade will be represented by guidelines. These guidelines are even more unique than those that govern the regular elements of any composition.

 

All these characteristics are oriented to the fact that every logo has a commercial life period equivalent to about 10 years.

 

A period of time than other types of composition belonging to the various styles and trends of graphic design in 2020 may have been allowed.

 

This is a feature that shines when a brand manages to be really successful and achieves positioning itself within its niche market in a high. The challenge for the year 2020 is to innovate in terms of these designs without making the brands lose their essence.

 

8.1 Development of Animated Logos

 

BluCactus - zoomorphic fox figure as an exampleTwo ways are anticipated in which it will be possible to achieve the optimization of these elements without disturbing the general corporate identity of any company.

 

The first of these is the development of animated logos. Animated logos are important not only in terms of the visual dynamism that they will be able to contribute.

 

They’re also important due to the incorporation of cartoonish representations that intensify the degree of union with their audience.

 

Every brand can have an agent of greater friendliness, simplicity, thus promoting the entertainment of the public, which will be quick with these elements. For that reason, there is great potential in the use of zoomorphic figures.

 

8.2 Logo Construction, 18 incredible graphic design trends in 2020

 

An element is the use of edges with thick eyeliner, which gives an appearance similar to the traces of a marker.

 

BluCactus - logo construction as an exampleThe sale of the use of these tools in the animation of logos offers an excellent visual result. Especially when it’s different types of formats and surfaces, whether in business cards, notices, even industrial size fences.

 

As a second strategy for the construction of efficient logos for 18 incredible trends in graphic design in 2020. Predict the rise of the minimalist trend in association with a black and white contrast.

 

Despite its apparent simplicity, minimalist trends in the logo are very powerful. Alone and being used in the right way, it may be able to convey messages as complex as a total and coherent logo.

 

In this case, the color contrast between the values ​​of light and dark are the use of a custom typeface, while providing animation. Such elements in the direct association have already proven to be able to wake up make the commercial appetite of the consumer or Internet user.

 

9.- Gradient Color Palettes for logos

 

Very few brands globally actually make a certain color an absolutely representative value of its total idiosyncrasy and the services offered by them. When this happens you can always opt for the development of a logo formed by degradation of colors.

 

BluCactus - Example of a logo with the gradient effect on it

The style of degraded colors makes a difference and allows a certain corporation to gain an identity.

 

Among the 18 incredible trends in graphic design in 2020, this type has been a firm reality in previous years.

 

And without a doubt, given their power, they will continue to gain ground in the world market of the next decade.

 

Within the design of logos, color degradation is therefore positioned as the second process that will gain greater strength by 2020. For example, the sunset, the dawn or the originality and innovation of a futuristic environment.

 

The creation of color palettes that wish to generate this type of effect should, therefore, use the transition without interruptions between the colors of their elements. Or to the sudden nuances as it happens at the time of the assembly composed of strips or figures of different colors.

 

9.1 The Chromatic Bets

 

The process is to diversify the chromatic bets of the same palette, only showing its spectrum on the same color.

 

BluCactus - chromatic logo exampleThis is done when the designer or client wishes to preserve the simplicity of their designs, as well as their sense of professionalism.

 

This type of gradient is characterized as “analogous” functionality since they distribute the visual weight between two color values ​​that are chromatically opposed.

 

This is an element that in itself provides stability and syncretism in general. Two elements that together are capable of creating totally pleasing values ​​to the eye.

 

It’s necessary to place particular emphasis on the fact that all the 18 incredible trends in graphic design in 2020 will not be able to put aside the return of retro fashion.

 

Especially of those designs where it prevents the texture of worn paper, the grunge effect, and the applied use of natural pastel shades.

 

This works best in those brands that complement their products with various manifestations of furniture and props.

 

10.- Isometric and 3D logos

 

An isometric logo takes advantage of other types of tools because it’s an entity capable of proposing a visual challenge to the viewer. It has a profound impact on their way of assimilating their information and content.

 

BluCactus - 3d logo exampleDuring the last five years, the isometric design has been able to branch out into multiple trends in graphic design in 2020. This is achieved by using a combination of 3D spaces on a single two-dimensional plane.

 

It always leaves an open field for the designer to play freely with space in such a way that the viewer’s own gaze is what creates a sense of movement.

 

For the next part of the 18 incredible trends in graphic design in 2020, the process is orient accord to the complementary style.

 

In the first place, minimalism makes an appearance once again. 3D logos used almost all of the color palette are falling into disuse today in favor of other models whose primary tones are easier to identify.

 

This allows them to become an important information container for brands. They can also be part of the corporate image of a brand as an efficient subsystem.

 

10.1 Variants for 3D Logos

 

Continuing with the variants for 3D logos, they stand out for the use of those built with single-line based schemes. Where its framework can be structured based on repetitive patterns of graphic behavior. Or through the intersection and rupture of numerous vector segments.

 

BluCactus - 3d logo design exampleThe role that this art-style plays within its tendency rest on the fact of finding the neatness and quality of its essence in a brief set of strokes.

 

When desired, you capture greater particularity without abandoning the effectiveness of line design. You can choose to complement the structure through the action of contrast between rustic and nominally classic textures.

 

The isometric illustrations had as their main starting point in the cryptocurrency business. Initially, the used to present new products in a more futuristic and commercially attractive way. With the passage of time, they have diversified together with 3D reality.

 

They are the most representative face of strategies within the margins of areas such as advertising, films, video games, and television commercials. They can also work in addition to other styles and trends of graphic design.

 

It’s estimated that its expansion will continue with more business branches where the creative transmission of knowledge is encouraged, such as educational and explanatory videos. All this is based on the ability it has to create hyper-realistic illusions which clearly do not exist within the real world.

 

11.- Kawaii design

 

BluCactus-mega-Blog-Kawaii-EnglishKawaii design is another style that has occupied a significant fraction of the world in recent decades and it is beginning to fully develop in a graphic and cultural way.

 

As a representative movement of oriental roots that will undoubtedly have a great boom for the mid-2020s. Etymologically the term Kawaii is an adjective from the Japanese language. It designates an object, person or circumstance that has remarkable features and characteristics of tenderness or sweetness.

 

Kawaii is to represent animated symbols, humanized everyday objects or the cartoon representation of products derived from the natural environment. This is a set of graphic idioms that are spatial features. Among those is a pronounced use of animals such as bears, rabbits, various felines among others. Kawaii design has chromaticity compositions. It also has a predominant use of brightly colored shades or coming from the range of pastel colors.

 

11.1 Cultural Origins

 

BluCactus - hello kitty with his creator shintaro tsujiThe cultural origins of this movement are traced from the year 1960. This is the time in which the first toys in the form of stuffed animals could be appreciated, comprising sale sets configured based on humanized zoomorphic figures.

 

A commercial product that works with the brand and franchise of Hello Kitty.

 

The Japanese businessman Shintaro Tsuji, through the creation of the Sanrio brand, or the Yamanashi Silk Company as it was originally known, is owed part of that credit.

 

It has been through his successive business that Kawaii successfully entered the contemporary western world. And more properly since 1970, it’s from that date that it became recognized as a true phenomenon of global marketing.

 

11.2 Influence on contemporary pop culture

 

BluCactus - Kawaii designsAnother of the incredible achievements that kawaii design has been able to build within the trends of graphic design in 2020 is its influence on contemporary pop culture.

 

Also included in all types of merchandising, there are valid strategies of Kawaii design that only increase your commercial appetite. This is another important reason that has allowed its survival for this 2020.

 

For the composition of this type of work, the proper implementation of two main features is necessary. The expression is the most important, always with elements such as black eyes and a simplistic structure.

 

The mouth all in size and always aligned with the plane of the nose. All this continues under the idea of simplification. Each structure is made with elements such as color palettes and complex shapes. It’s important to use the predominance of a compact, curved shape and sometimes the absence of essential parts such as fingers, nose, and mouth.

 

12.- Retro Denomination: (80’s)

 

The retro style of the 80s, as a graphic trend, is today a very consolidated proliferation of what was once the evolution of social postmodernism applied to the arts. Since its emergence, this evolutionary stage of graphic design had as its point of origin three important global sources of passion, ideas, and development.

 

BluCactus - Girl with long haie smelling a sunflower with purple glassesThe first of them is known as the San Francisco School, which had as top representatives renowned designers such as William Longhauser and Michael Graves.

 

Their compositions created the style of that decade represented by the combination of textures, geometric figures and color contrast.

 

The revolutionary part of these original 18 incredible trends in graphic design in 2020 was to leave behind the principles of the image as a communicative entity. The other two important sources in this decade were the Memphis Group of Italy and the Movida Madrileña in Spain.

 

Much of the collaborations, designs and graphic aspects developed at this time borrowed elements of Art Nouveau and Art Deco. These were characteristic movements of the 20s and 30s.

 

12.1 Artistic guidelines, 18 incredible graphic design Trends in 2020

 

BluCactus - paula scher design they are two postersThere are many reasons why it’s thought that this whole set of artistic guidelines will occupy a dominant position within the styles.

 

They lie in the fact that rather than one specific era, retro fashion designs are capable of transmitting a lifestyle of their own.

 

These are features that will contribute positively to any growing brand. The works of the renowned Paula Scher are also very important for the styles and trends of graphic design in 2020.

 

The green, yellow and pink tones are a meaningful and truthful way to exalt the message that one wishes to transmit and communicate.

 

13.- Vintage Style, Decade of the 30s and 50s

  BluCactus - image with the vintage effect on it and a girl smelling a sunflowerThe vintage style is today a trend that is normally representative of the global atmosphere that prevailed during the 80s and 90s. This can find its most representative example in numerous brand logos and corporate identity products.  

Starting from these elements, it is possible to find the rapid characteristics of vintage that have made it an important part of the 18 incredible trends in graphic design in 2020 and of our future.

 

In the first place, this type of design is about constructions following simple lines and simple forms. They are totally pleasing to the eye and of low visual weight.

 

13.1 Vintage style typography

 

Apart from that, vintage presents a scarce and very poorly colored color palette. Generally a very light, almost pastel tone.

  BluCactus - image with the vintage effect on it

Generally, this era uses a lot of a chromatically unappealing advertisement of discrete tones and of remarkably low luminosity.

 

The final set is a construction that leads to the use of emotion. As a complementary vehicle to the consumption of products.

 

Another of the most important factors of this style is its typography, which exhibits very high contrasts between shades. Structurally, they must represent hand-drawn strokes, which allows greater malleability of their content, visually speaking.

 

The vintage style is also a perfect indicator of the exact transmission of emotions, feelings, and atmospheres. On a commercial level, another feature that has allowed the validity of this work style within the various styles and trends of graphic design in 2020 is the use of background resources.

 

13.2 How is the Vintage Style achieve?

 

BluCactus - image with the vintage effect on itThe effect of vintage is achieved by the proportion existing between warm colors and simple textures. All this is complement by a visual noise effect, which provides greater stability and contrast.

 

However, all this must function as a merely constructive element, since, in itself, this cannot exceed the central element. The most important part of the construction and which itself must deliver the message.

 

In the event that any company wishes to renew its corporate image, before the arrival of the new 18 incredible trends in graphic design in 2020, it is a totally effective option.

 

Why? Because the style will continue to be an important source of attention for both the public and consumers in general.

 

14.- 18 incredible graphic design Trends in 2020, UX Design

 

BluCactus-mega-Blog-UI-English.This is a trend-focused mainly on web development. This includes a wide variety of strategies that allow every web page to become an information center.

 

The purpose of this set of techniques is generally to optimize the ” user experience “. It means to improve the particular and internal perception that each of the individuals has about the product itself.

 

To achieve this, the UX Design strategies take advantage of the application of concepts from diverse fields.

 

Like neuroscience, neuromarketing and copywriting itself. 

  BluCactus - UX design with a voice intrefaces

14.1 UX Design Guidelines

 

Today, under the guidelines of the UX Design, it is possible to identify at least 15 variants associated with this type of design.

 

Each and every one of them has the common objective of making the website a greater number of prospects.

 

Among them, the most important is the use and incorporation of voice interfaces for web users. Two examples are Alexa and Amazon Echo. In the immediate future, this reality will dominate many more fields than the various styles and trends of graphic design in 2020 have been able to offer.

 

14.2 UX Trend Chart, 18 incredible graphic design Trends in 2020

 

In UX designs you can find aspects such as the use of augmented reality, the use of animations, gifs, and cinematography. Despite its diverse functionality, its incorporation into websites is allowing the experience and attention of each visitor.

  BluCactus - ux design effect with a blue background

Currently, the latter type of multimedia tools is available mostly on mobile devices.

 

So the great reform that these 18 incredible trends in graphic design in 2020 will consist of their qualitative leap virtual and online environment.

 

At a statistical level, the effective application of these on every website directly improves their total performance. 

 

Any UX design that does not respond efficiently to the regular criteria will not be able to retain users within a period of time greater than 15 seconds.

 

With a frequency of 9 out of 10, users will not choose to return to that source based on an experience in which they experienced poor optimization.

 

15.- Glitch effect

 

Since mid-2018, the well-known Glitch effect has taken up an important part of the styles that will make up the 18 incredible trends in graphic design in 2020 worldwide. And all thanks to its characteristic feature of providing the compositions with certain digital personalism. What today is one of the styles and trends of graphic design takes its main concept of the computer area.

 

BluCactus - 18 incredible graphic design Trends in 2020 - blucactus logo with the glitch effect and a girl holding a sunflowerGlitch is a graphics error that usually occurs within any software system or video game. It is the product of the instability by poor coding of the files.

 

Companies managed to see the potential, adapting and developing it as an authentic graphic expression of modernity.

 

One of the most important documentary sources on this movement is the book entitled Designing Imperfection. An informative text dedicated to the specific analysis of this type of art.

 

In it, it’s described how the graphic artist is able to play with this effect intentionally. This is so that any composition, image or typography used can break its traditional operation and thus create a pleasant spectrum of multichromatic and textured expression.

 

15.1 The ways in which Glitch Effect works

 

Within this trend, the use of the RGB color range stands out. Which, based on the luminosity, are capable in the presence of the effect that produces an incandescent process of dynamism.

  BluCactus - 18 incredible graphic design Trends in 2020 - blucactus logo with a glitch effect

One of the greatest examples is their incorporation into the content of the MTV television network.

 

For the effective creation of this coveted effect, graphic designers use software tools such as Photoshop. This software achieves a JPEG image and a model in the same glitch error format.

 

The patterns are a greater extent for the achievement of compositions are VHS error. Popular video games as in the case of Glitch City, Pokemon or Virtual Boy.

 

These styles had their entry into the contemporary world thanks to the massification. This has been the case with Gears Of Wars, Calls of Duty or Battlefield.

 

16.- Photo Editing in Social Networks

 

The next decade is the edition of content on social networks. It’s the users themselves and not exclusively the marketing agencies which control the way in the use of these styles.

  BluCactus - 18 incredible graphic design Trends in 2020 - girl with a sunflower with an editing effect

The most representative example of this change is what has already happened within  Instagram. There, the incorporation of chromatic adjustment tools gave way to their conversion into a platform of new graphic manifestations.

 

The great evidence of this has been the statistical increase of 400% in its use by the adult population.

 

This generationally expanded a platform of the decade within the margins of an exclusively millennial audience. The year 2020 is the period in which they star as an inevitable process towards immediate professionalization.

 

Previously a total of three graphics trends. It’s impossible to gauge which of all will be the most predominant during the summer of 2020.

 

The first trend has been the use and creation of collages for stories. A movement that is great with the appearance in 2018 of the Unfold application. A platform shares them by encouraging user participation.

 

16.1 Trends in graphic design in 2020, Trend of Psychodelization

 

Subsequently, the trend of the Psychodelization of content through artistic elements has also been increasingly noted. Basically, within this second trend, elements such as stickers, color sprays, artistic filters and traces of paint are incorporated into the photographs.

  BluCactus - 18 incredible graphic design Trends in 2020 - blucactus logo with the Psychodelization effect

Elements that bring life and creativity to each of the publications. The Instagram company has taken advantage of it by launching apps like A Design Kit and Meitu.

 

There is also a retro trend within these movements. There, the predominant effects allowed modifications to each photograph that imitated textures of the past.

 

Among these are the film effect, the disposable camera, and the vintage-looking templates. It’s therefore that each and every one of these previous combinations make up the still unexplored territory.

 

According to the Pew Research Center, the use of Instagram has grown to an incredible level of proportion. The social network is included in the 18 incredible trends in graphic design in 2020.

 

17.- Web Design in 3 Dimensions

 

BlueCactus-mega-Blog-Diseño-web-3D-EnglishThis refers to the elaboration of schemes, ordinary, urban, natural or human representations under hyper-reality conditions. It will continue claiming space within the 18 incredible trends in graphic design in 2020. Specialists believe that the next decade will be only under the pragmatic application of these elements. Only the web pages or advertising strategies that are able to take advantage of its most technical and utilitarian aspects.

 

3D design managed to enter the world of graphic design as a trend from the year 2011. Over the years, it has taken on greater characteristics that encourage the dynamism of the compositions. A point in its favor is how it is able to approach by audiences of all ages. Another element that plays in favor is its massification and usability.

 

3 dimensions are about the feeling of depth, which is two-dimensionality of the websites of the decade. By 2020, it is expected to be included in the most representative websites of television networks in addition to other important media.

 

17.1 What are the ramifications of Web Design?

 

Only four branches experience the most significant development for consolidation over the next decade. It’s possible to identify kinetic fonts that represent 2D fonts on 3D spaces.

 

BluCactus - graphic design Trends in 2020 - blicactus logo with a vibrant color on itSome of the most representative examples of this have been the branding works for the Squarespace company.

 

It is also possible to list the use of the Virtual Spaces technique, of great intensity and appearance.  An example the works of Six N Five, Andres Reisinger and the advertising agency Visual Citizens.

 

The dynamism that these have been able to highlight comes from computer applications such as Houdini or X-Particles.

 

Under which the application of effects, creation of virtual worlds and exaltation of hyperreality have become part. Features which in themselves make up its third trend. Ultimately it is possible to locate 3D Loops, created through software such as Plenty.

 

As a growing trend given its commerciality and easy application over any corporate brand image. The 3D design has elements such as the inclusion of micro-interactions and innovative paralleling.

 

18.- Cyberpunk color palettes

 

BluCactus - graphic design Trends in 2020 - girl with a sunflower with a cyber punk backgroundIt is an alternative futuristic trend that has been the protagonist of numerous designs during the last years of the decade that we now leave behind.

 

The predominant use of vivid neon colors and virtual textures with a chromed background.

 

All this allows us a strong point of the creation of characters of surprising originality. From 2020, inclusion is a phenomenon in other types of art.

 

A technological and futuristic atmosphere, it was already a popular trend in the 80s. It was visible at that time through cinematographic proposals such as Akira and Blade Runner.

 

Its reintroduction in recent times also became a thing in current movies. As it has already happened in movies like Ghost in the Shell and Battle Angel Alita.

 

18.1 How does the Cyberpunk color palette work with graphic design?

 

BluCactus - graphic design Trends in 2020 - woman making exercise in a parkThe design of cyberpunk characters combines a set of layers of hyperreality, technological elements and personalized clothing.

 

Within the design program, it’s possible to achieve all this starting from a specific character. The character must wear a simple layer of simple clothes where the beige color is the predominant hue.

 

The rest of the cyberpunk clothing is orient to complement the functionality of the character himself. Where each implement represents part of a system that will merge with the elements of the night.

 

There are several color palettes already configure within cyberpunk for the effective achievement of these processes. For sportswear, combinations such as dark blue, gray and black always work with great quality. And on this, make a warm contrast based on red, yellow and orange.

 

18.2 How is the composition order?

 

BluCactus - graphic design Trends in 2020 - city with dark colors like purple and blackThe rest of the composition is ordered only through the use and construction of alternative color schemes.

 

And in the case of wanting to explore with new, more personalized combinations, remember to include the neon tonalities.

 

The versatility of these 18 incredible trends in graphic design in 2020 of the cyberpunk by vital aspects. For example, transparent plastic texture and transparent nylon material.

 

Finally, the final finish, consisting essentially of neon lights. It adds to all compositions created by adding a layer of light, which goes around the character. A strategy that gives better results if duplicated and applied to the fund after a corresponding and respective attenuation.

 

How BluCactus help my company adapt to the new 18 incredible trends in graphic design in 2020?

 

BluCactus - graphic design Trends in 2020 - logo of blucactus with a red backgroundThe secret so that a brand or company can enjoy an extended period of commercial life lies in the fact that it knows how to adapt to the periodically emerging trends on the market. Making the most of the most versatile features of your corporate identity.

 

It should be able to maintain the essence it has captured an innumerable audience of customers.

 

Entrepreneurs who do not have this critical eye necessary to adapt or anticipate all these values will be inevitably displaced by a modern competition to which the consumer will go.

 

The role of BluCactus consists of offering tools that companies like you can carry out this transition process. The recipient or consumer is always searching for brands whose products contain added value.

  BluCactus - graphic design Trends in 2020 - web design 2020 in huge letters

Digital Marketing Agency, 18 incredible graphic design Trends in 2020

 

That you can count on an agency that controls it against the new 18 incredible trends in graphic design.

 

In BluCactus we not only have an international team of graphic designers. We also have a large list of expert websites that will complete the operation of your new designs integrally.

 

These are orient to facilitate the modules for an efficient problem-solving process, always within your already decided processes.

 

Final Notes: BluCactus Marketing Agency, is the leading graphic design company of the North American market this 2020.

 

BluCactus - graphic design Trends in 2020 - boy with a laptop in a blue mapAnticipate our own future, as well as that of the clients and companies assisted by our team, is the key to BluCactus’ success.

 

It’s a task that depends on innate professionalism and understanding of the styles and trends of graphic design in 2020 and even from previous decades.

 

For our marketing agency, we have a team of professionals from countries in Latin America and the world.

 

We always strive to have the best possible quality. Your place of origin doesn’t matter, BluCactus will always have the best way to get there from the USA to Canada and many more countries.

 

We are one of the best digital marketing agency for the realization of graphic design

 

BluCactus - graphic design Trends in 2020 - contactThanks to our particular services, we can eliminate this sense of uncertainty of companies that face new challenges.

 

How to attract a new target or renew in-depth your corporate image? With our team of specialists, you won’t have to do it alone.

 

You will have an agency fully committed to the objective of offering the market products of unmatched quality.

 

And everything fully adapted to the new 18 incredible trends in graphic design in 2020 that may exist in it. Contact us now! And infect yourself with all the magic that our graphic designers have to offer!

 

Quote your project to create your own Graphic Design project
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